This summer, we welcome Natalie Johnson, our newest intern rocker, to the team. So we asked her a few questions to get to know her better! She’s a student at The University of Arkansas studying advertising and public relations. Natalie is excited to learn more about marketing, strategic writing, and client relations on the Porch.
What is the biggest misconception about marketing today?
That good marketing has to achieve widespread attention to be effective. It is so much more important that a campaign reaches its target audience, no matter its size, and is able to impact those who can directly benefit from what is being offered.
What advice would Natalie Johnson give to her younger self?
Everything happens for a reason! Even if you are confused in the moment, life always brings you exactly what you need.
What is one of the biggest lessons you’ve learned so far at school?
College has taught me the importance of scheduling. Finding a healthy balance between schoolwork and social life is key to getting a good education while making memories.
What does good brand strategy look like?
A good brand strategy starts with building a strong brand identity. Once you know what you value as a brand and establish why consumers can trust you, content production can feel much more cohesive and authentic.
If you could be anywhere in the world right now where would it be?
The Amalfi Coast! I visited when I was younger and would love to go back.
If you could go to dinner with one person living or dead who would it be?
My grandpa on my mom’s side of the family. He passed away right around my high school graduation, so I would love to tell him about where I am now and hear some more of his awesome life advice!
If you could describe Natalie Johnson in three words what would they be?
I would describe myself as dedicated, empathetic, and optimistic.
Tell us about a major milestone in your life?
One of my major milestones is transferring schools and going to college out of Texas! It has been my first time living in a new state, and I’m so grateful for the experiences I’ve had in Arkansas so far!
From your perspective, how does Front Porch Marketing differentiate itself from other marketing companies?
Front Porch builds such personable, caring relationships both internally and externally. Everyone in the company truly cares about the well-being of its clients and its team members, celebrating every success and always available to answer questions.
What is a fun fact about you?
I played volleyball for 11 years!