Looking For More Than a Beach Read? Try One of These Marketing Books.
Building a StoryBrand: Clarify Your Messages So Customers Will Listen
Written by Donald Miller, this book is the perfect guide to strengthen your relationships and loyalty to your consumers. This book draws on the seven universal powers of storytelling. It teaches you how to craft a brand story to gain a competitive advantage in a crowded marketplace.
Building a StoryBrand is the marketing book that will transfigure the way you sell your brand. And the value it brings. It is for leaders who are wondering how to create a clear and consistent brand message. This book is the perfect read for helping you reach your audiences.
Contagious, Why Things Catch On
This book written by Jonah Berger explains the science behind how word-of-mouth and social transmission work. Berger reveals six principles of how ideas and products catch on, appealing to business leaders, politicians, health officials, and anyone trying to sell an idea or product. The book was a New York Times bestseller. It was also awarded the best marketing book in 2014 by the American Marketing Association.
For scientific and analytical thinkers, this is the best marketing book to help you understand the science behind the human brain and natural human tendencies when marketing your brand.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
Looking to rapidly grow your brand? Hacking Growth by Sean Ellis and Morgan Brown is perfect for you. This read touches on the marketing strategy called Growth Hacking. It originated in Silicon Valley and refers to the rapid growth of a company. This book provides you with all the necessities and tools. Your teams can use it to maximize growth, customer base, and market share in a reasoned and deliberate way.
Positioning: The Battle For Your Mind
Are you overwhelming your customers with information? Are they skeptical of the over-consumption of media? Then this marketing book written by Al Ries and Jack Trout is perfect for you. The goal of this book is to keep your brand’s strengths and weaknesses in mind, and use this information to strategically position your company in the customer’s minds.
Whether you are new to the market or seasoned, this book provides you with the information to put yourself in your customer’s shoes. Make an educated approach to align your brand with your customer’s needs.
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
Seth Godin reveals his alternative marketing strategy of advertising goods and services only after getting advance consent. People do not respond positively when their lives are “interrupted” by unwanted advertisements.
This book shows brands how to effectively use permission marketing and the wide success it has had on various companies. If you are looking for a way to passively market your brand in a manner that consumers will find subtle and professional, this is the perfect book to read.