Spring cleaning is not just for your home — now is a great time to spring clean your digital marketing too. With spring a few short weeks away, many of us are ready to shed our winter layers and embrace the beauty and change that comes with the new season. We all have probably given thought to our normal spring to-do list. From putting the finishing touches on spring break destinations to tackling home improvement projects and prepping the garden and flower beds for planting new seeds. In this spirit, take a look at the layers of your marketing plan, and optimize for the year.
Spring Clean Your Digital Marketing By Giving it a Once-Over
Have you given any thought to how you can further the effectiveness of your marketing initiatives this spring? If not, it’s the perfect time to add spring cleaning your digital marketing initiatives to your professional to-do list.
Today, let’s focus at a high level on measuring the effectiveness of your paid digital ad campaigns. Ask yourself the following questions about your digital marketing.
1. Paid Digital Marketing Goals
What goals did you outline at the start of your campaign to measure success?
- Brand Awareness
- New Customer Acquisition
- Specific Sales Goals
2. Paid Digital Campaign Metrics
Review your analytics reports.
- Are your impressions, click-thru rates and conversions performing at or above industry average? Are they meeting your goals?
- To whom are your ads being served?
- Where are your ads being shown?
- Do you see increased website traffic or trends in overall traffic?
3. Paid Digital Creative
Take inventory of your paid digital ads and ask yourself the following questions:
- Are they on brand?
- Are they engaging?
- Does the copy easily and accurately reflect your message?
- If there is an offer, is it appealing?
Reorganize and Refresh — Spring Clean Your Digital Marketing!
Once you have answered each of these questions while spring cleaning your digital marketing, you will have valuable insights to make the necessary adjustments to optimize your digital ad campaign effectiveness. Just like organizing your closet or decluttering your garage, your refreshed digital marketing will now be more efficient and work harder for your brand the rest of the year.