Are You Using the Right Copywriter Tools?

Copywriter tools can help make writing easier, more fun and more dynamic. When you’re writing professionally for your job, it can sometimes be overwhelming. Websites, social media, brochures, press releases, oh my! But with the plethora of online tools available, you can always make sure that you’ve got someone (the interwebz) looking over your shoulder to help you make it better. Just like your high school English teacher.

Here Are 5 Copywriter Tools You Can Use in Your Daily Work

Thesaurus.com

Make your writing a little more exciting thrilling with some more pizzazz-y words using Thesaurus.com. Type in a simple word and get a fresh supply of better words to spice up your writing. Use this tool to help you with naming assignments, headlines, and more.

ChatGPT

There are many uses for a language modeler (none of which involve high school essays, kids), which is what ChatGPT is. It’s AI trained to write. It doesn’t think, though, so answers can come back sounding very plausible but be completely fabricated because it’s only a language modeler. Try it for small, specific social media posts in which you give it all the details, searching for specific jobs online using specific job titles, or giving you something to start with when you’re writing a blog post by giving it topics.

Emojipedia

Do you write a lot of subject lines? 🤔 Adding an emoji to a subject line as texture is current best practice. To easily look up and copy/paste any emoji visit Emojipedia. You can type in a prompt and it will give you all the relevant emojis that fit.

Grammarly

Clean up your writing. Make it proper and concise using the platform Grammarly. It even has a new AI-powered desktop app you can install and use on practically everything. Make your high school English teacher proud.

Content Row

Are headlines the hardest for you? Try on-line tool Content Row. Type in your topic, and Content Row will generate headlines for you. And, they’re all scored for effectiveness so you know they’ll generate clicks.

As you can see, it’s easier than ever to make your writing better! Try a few of these copywriter tools and let us know what you like.

Last week Greg Asher wrote a great blog on the importance of proofreading. Errors in punctuation and grammar make me twitch, so I completely related. But it got me thinking … what good is proofreading if the writing itself is bad?

Here on the Porch, I am frequently called upon to write, edit, and polish pieces of all sorts. I really love it — writing is my thing. It’s my clarity, my therapy, and my joy. Feeling the way that I do, I am always surprised by the large number of people I encounter that don’t like to write, are terrified to write, or are just not good at it.

Writing is important now more than ever. We communicate digitally through email, text, and social media constantly. And oftentimes what you have written will be what forms a first impression of you. Strong writing skills are critical.

The good news is, you can become a stronger writer. Writing is like a muscle – it needs exercise! The best way to become a better writer is … to write.

Here are some tips to keep in mind:

• You can do it! Don’t overthink it – just get started. You don’t even have to start at the beginning. Get your thoughts on the page and you will quickly find your direction.

• Know who you’re talking to. Your audience will drive your tone and style. You wouldn’t write formally to a friend and you wouldn’t communicate too personally with a client.

• Use your own words. Your writing should sound conversational and it should sound like you. Be authentic.

• Be clear and concise. Avoid buzzwords or filler – they are completely unnecessary. Make your point and make it clear with a strong, active voice. Don’t be passive – be impactful.

• Before you press send, read it out loud. Make sure there are commas where you naturally pause. If a sentence is too long and rambling, figure out a way to shorten it. Not sure about something? Look it up. The Associated Press Stylebook is my compass.

Writing is not something to fear. When done well, it can showcase you in the best possible way. So fall in love with writing! (or you can always call us to do it for you!)

Maybe it’s the arrival of new interns on the Porch or the fact that it’s graduation season, but I have been thinking a lot lately about marketing as a career and the things I’ve learned over the years.

So, in no particular order, here are a few things to remember as you try to make your mark on the world:

Strong writing skills make up the foundation of any marketer’s toolbox.

There are plenty of writing opportunities outside of copy writing that will come up, and you need to be ready. Marketing plans, proposals, key message development, talking points, and So. Many. Emails. – writing will be key to your professional life.

The industry you know now will change dramatically in ten years.

When I graduated from college, social media didn’t even exist. Now, my parents Facebook message me from Guam and I follow my little brothers’ dogs’ Instagram (Yes, @Berkeleytheyellowlab , has his own Instagram account.)

Don’t worry too much about keeping up – figure out what piques your interest and learn as much as you can about the topic. Not what you hoped for? That’s okay. Try out as many aspects of marketing as you can and see where you can add value.

It gets better.

Millennials are known for being super-confident and yet somehow, suffer from an epic case of Imposter Syndrome. We get it, you’ve got a lot of anxiety. The good news is, this too shall pass. The bad news is, it might take a while. Your twenties are a time of proving yourself, building a network, and acquiring new skills. And that can be a painful, stressful process.

But, one day, you will wake up in your 30s, and feel a sense of calm. You will still feel stress, but these worries won’t run around in your head like a demonic hamster. They will come, and they will go.

You’ll be the one writing a blog post on a Sunday night, with a to-do list a mile long and the laundry piling up. And you will know that you are exactly where you need to be.