Finding joy is the overarching theme at my daughter’s school.

It is perfect as children are good at finding joy in the simplest of things. It is also a reminder to find joy throughout the day. Yet, in the busyness of our professional lives, practicing gratitude often takes a backseat. As enter the Thanksgiving season, what if we took the time to find joy in the most miniscule of things each day?

Practicing gratefulness is particularly important for business leaders in challenging times.  Research shows that an attitude of gratitude can mean fewer sick days and higher job satisfaction rates. It is easy to appreciate that both of those things help the bottom line.

Start by finding the positives.

Was that presentation you’ve worked on for a month canceled at the last minute? Great! Now you have time to connect with a coworker or to make the call you have been putting off.  Was a meeting called unexpectedly?  No problem.  Now you can grab that extra cup of coffee while you listen to a presentation.  

Uplift yourself. Each day give thanks for one very small thing or accomplishment. Start daily and increase from there, consistently giving thanks for things that may seem miniscule.

Show simple appreciation.  We all like to know our time is valued. Give thanks to your team for simple things. This can include changing the copy paper or hopping on a call at the last-minute.  Pay attention.  Check in with your team often to let them know you care. Celebrate any and all successes, no matter how small. If they are out of sorts one day, drop them a quick note to let them know you appreciate their work.  Circle back often.

Soon, you’ll notice the culture of your business is more positive.

Why wait for Thanksgiving? What is one small thing you can find joy in today? 

Multitasking ~ The concept is fantastic. The temptation to work on multiple things at once is great. We all have many demands on our very finite productive time which battle with the seemingly endless list of things to do both at work and at home.

However, it turns out that multitasking is not the most efficient way to work. In fact, many tasks done simultaneously are not as well done, take longer and are more likely to have errors. According to Travis Bradberry in a recent article in Forbes, multitasking can not only be ineffective, but can cause damage to your career and ultimately your brain. Research done at Stanford University found that, “those who multitask a lot and actually feel it boosts their performance, were worse at multitasking than those who like to do a single thing at a time.”

Apparently our brains prefer a single focus.

But … there is a time and place for everything. There is one area where multitasking is not only desirable, but essential. Marketing. It’s critical to have each initiative working as hard as it can simultaneously to intrigue and motivate the consumer to engage. Creative advertising campaigns, artfully crafted messages and carefully chosen images should be designed to make the most of every platform they reach by optimizing key search words. When done well, the consumer will willingly follow, much like Alice trailing the White Rabbit down the rabbit hole and an enticing new world. Your world.

Lead consumers to your world with an effective marketing program. Once they have landed at the bottom of the rabbit hole and are again faced with the realities of looming deadlines and gnawing to do lists, they will agree that the distraction was worth the trip.