Ah … summer approaches with new business happenings and the sounds of the beach in our ears. We love this time of year on the Porch. The days are long, the sound of little Porch Rockers fills the air and we feel a summer six pack is in order!

Friends, are you ready for summer?

Pull up a chair, will you?

Our Summer Six Pack of New Business Happenings:

Spring has sprung and Q1 2017 branding and marketing is about to come to end, friends! We love the feel of the sun on our shoulders, all the blooming going on around us, and the hopeful smile that the season puts on our faces! We are happy and excited about, well, everything!

Here is what we have to share:

We’re Having a Contest!

As you know, we are celebrating our sixth year in business with our own version of “Pick Six.” Well this month, in celebration of spring and our giving spirit, we are taking the Pick Six to you, our clients and friends! Be among the first six to reply “Please Rock My World” and you will receive six free social media posts for your business on one social media platform of your choice!

• Six Winners
• Six Free Rockin’ Social Media Posts
• Six Expert Rockers posting
• Six Days in April
• Winners will be contacted on April 6th!

Front Porch Marketing Q1 2017 Branding & Marketing Review

April is the absolute perfect time to review your Q1 branding and marketing efforts. Are you meeting your goals? If not, it’s time to quickly re-collaborate for Q2. Here is a refresher on metrics vs. analytics. Call us if you need to take an objective look at your results.

SEO and PPC Benefits

When it comes to boosting traffic to your website, Search Engine Optimization (SEO) and Pay Per Click (PPC) are hugely beneficial. Need further convincing? Call us. We would love to chat about it. We are currently rockin’ it for our new clients OLLI at UNT and Women’s Business Council Southwest and loving every minute of it!

Fresh Branding and Marketing Initiatives

Spring into your next marketing initiative with a fresh brand look and feel. Why not update your marketing material creative and messaging? We are proud to partner with new client Owens Machine and Tool Company to do just that for a recent trade show.

Texas CEOs Rock!

Our Chief Rocker heard a refreshing and uplifting outlook on the Texas economy for 2017 and 2018 recently at the 2017 Vistage Executive Summit by Alex Chausovksy, senior analyst, ITR Economics. Also at the Vistage Summit, Roy Spence, co-founder and chairman, GSD&M, shared key insights and lessons from legendary, purpose-inspired leaders he’s worked with over the years. He presented actionable ideas to inform making decisions that support your Core Purpose. Decisions that build a business—and a life—of success.

As Always …

We are grateful for so many things – a Q1 2017 branding and marketing jam, our rockin’ team, amazing clients, faithful advocates, collaborative partners and truly great friends. Thank you for the many referrals! Keep them coming!

Follow us! Join our blog nation here, follow us on Twitter, Facebook, Instagram and LinkedIn!

Trade show marketing rocks. I sometimes forget how much until we get in the throes of one with a client, which is happening for us at the pace of about four to five a year.

This is something I have been honored to do since I was right out college, and I have definitely learned a lesson or two along the way. Thankfully, however, we at Front Porch Marketing have a team of people who can do trade show marketing better than me.

And, a few things have changed over a few, okay, over the (cough cough) years. There’s now an app for this and a portable device for that, all of which enhance trade show marketing, sales initiatives, and the visitor experience, which is fab.

Typically, we have months to plan and execute on our clients’ trade show marketing fun … but recently we may have just pulled off a holiday marketing miracle on The Porch over the last seven days (hence the bags under my eyes). Story about the 2016 POWER-GEN International in Orlando, Florida, happening now, is for another bloggity-blog day.

Key Trade Show Marketing Takeaways

So, what can you learn from our Flashdance that has happened over the last week? Here are four things:

Market early and often. The earlier you can develop your strategy, plan and campaigns and start rockin’ and rollin’, the better. There are many other exhibitors, etc., vying for the attention of the speakers and attendees.

If you can’t market early, it can still happen. We have proved almost anything can happen with a rockin’ marketing partner alongside you, but getting there isn’t the prettiest and sure isn’t the cheapest.

Use multiple channels. Send emails. Advertise. Maximize the show’s online and traditional opportunities. Develop a micro-site, website banners and collateral materials. Write blogs. Develop press releases and put them on the wire. Send MORE emails.

Keep it light. Keep it bright. Especially during this time of year and on this of all years, keep it light and bright. Inside and out. We all want a break from seriousness. Holidays can be a stressful time, and moving at light speed may cause a few, tiny bumps along the way.

If you need to get your trade show marketing or any other branding or marketing on the go, holla! We are here and happy to get your strategies, plans and campaigns into high gear and pay attention to how your target responds.

Asta pastas! Going to check in with the folks in the Sunshine state on today’s POWER-GEN International happs.

That’s all she wrote.

Digital Summit Dallas

This week, our team had the opportunity to attend the Dallas Digital Summit, the region’s largest digital gathering, to re-enforce our digital insight strong hold.

Attendees were from a diverse range of organizations including national brands, agencies, technology, media, B2B providers, associations, nonprofits and start-ups. 

The conference was two days of jammed pack information all things digital insight ~ from SEO, email, mobile, social, analytics to cross-channel campaigns, trends and overall digital strategies.

Here’s the top 10 take-ways the team will be rockin’ on the porch in 2015:
1)   It is Search Everything Optimization not Search Engine Optimization
2)   Local SEO is absolutely vital for any business with a physical location
3)   Everyone wants their emails to be meaningful! Change your email strategy and get it opened
4)   Social media is not elective any more
5)   Employees can be the biggest brand ambassadors
6)   Create a behavioral statement to compliment your mission and vision
7)   Watch your inauthentic dislikers ~ it’s ok to ask why they don’t love you anymore
8)   2015 trend watch: more video, more spend on social
9)   Make it pervasive, participatory, personalized and prescriptive
10) Wheel and Spoke – Cross Channel is essential

Need to get started on your 2015 digital plan? Let’s get together on the porch and rock it out.