Isn’t it hard to believe that Q1 is already in books? Nevertheless, the time has come to analyze topline sales for the first quarter of 2018.
Why is this analysis so important, you ask? Demonstrating the value of your marketing and sales efforts by evaluating ROI is paramount for our client partners. And for our own business as well!
Take a look at these four things If your topline sales weren’t what you anticipated:
- Were your marketing efforts consistent? Think consistency in creative, messaging and delivery. All are important, together with frequency, which is critical as well.
- Are you proactively managing and following up on your sales leads? This oversight can be accomplished in a few ways, depending on resources (time, money, people, etc.). Something as elementary as an Excel workbook can be updated daily and analyzed weekly. Some of our clients chose other management tools, such as Hubspot, Pipedrive and Zoho. Maximize technology if it makes your business (and you!) more efficient and more profitable.
- Are you communicating clearly with your internal audiences, and are they on board? Starting from the inside out is critical to the success of any strategy. Conviction is key. Make sure you have your internal champions. The team must understand the “why” and articulate strategy, initiatives and messages clearly. At every touch point.
- Are your initiatives relevant and persuasive to your target audiences? Make sure you are connecting with your prospective and current clients and customers. Create an emotional connection. Be relevant. People will be predisposed to your brand and business if they are made to feel something.
Albert Einstein once said, “Insanity is doing the same thing over and over and expecting a different result.”
If your topline sales aren’t where they need to be, then let’s take a look at the possible reasons. We are here to help.
Peace. Out. And most importantly, rock on!