The period between Thanksgiving and Christmas is indeed chaotic, with more work to be done for our clients than at any other time of the year. However, rest assured that our client teams are not alone in this. We’re all in this together, and we’re ready to support each other to ensure a successful holiday season.
Recalibrate From Thanksgiving and Christmas to the New Year
If any goals have not been achieved, now is the time to address them! Many PR and social media teams assess, measure, and recalibrate at the end of each year. It’s important to make sure that you have achieved your objectives and that the results you’ve achieved are directly contributing to the success of the business and communications.
Between Thanksgiving and the start of the New Year, many trend stories will be published, providing good opportunities to get your client’s key messages out. It’s important to anticipate publishing deadlines and deliver content to the right editors and bloggers ahead of time.
It’s also smart to stay updated on media Facebook pages and Twitter feeds to take advantage of timely opportunities. This applies to broadcast TV producers and editors as well, as they are often looking for products or spokespeople quickly.
Planning for Next Year Starts Now
Thanksgiving break is a reminder that the new year is just a few weeks away! It’s time to start preparing for next year’s plans between Thanksgiving and Christmas. Most client teams have probably already begun the planning process, but Thanksgiving is a good reminder to keep it moving along promptly.
Don’t Forget to Actually Take a Break Between Thanksgiving and Christmas
We work long days, and it’s important to take a break to spend time with family and friends. Working hard and having long days isn’t necessarily a bad thing, especially if you enjoy your job. However, our job often requires early mornings, late nights, and checking emails even after the workday is technically over. Taking a break is crucial, and it always feels like the Thanksgiving break comes at just the right time.