Welcome!

Front Porch Marketing is proud to support Ursuline Academy of Dallas for six years. Ursuline seeks to provide opportunity and a welcoming environment for students of widely varied ethnic and socioeconomic backgrounds. Front Porch Marketing meets the mission of Ursuline by providing opportunities for students to grow in a mentoring environment and experience first-hand what marketing looks like in a professional setting. From start to finish, interns are able to learn how to conduct research studies, create content, prepare branding documents, meet clients face-to-face, and more.

This summer, we have the opportunity to work alongside Ann Kurian and Sofia Arce, two rising seniors at Ursuline. We are excited to be mentoring the next generation of businesswomen and extend a warm welcome to our newest interns for the 2021 summer.

Ann Kurian

Ann is a rising senior at Ursuline Academy and currently plays the flute for the Jesuit Ursuline Ranger band. She has plans to be a marketing major and promote products for companies that she believes in. She is excited to meet clients and learn about the world of marketing. Additionally, her interests include creating or supporting products that are environmentally friendly and making the world a better place for others.

To start prompting her inquisitive mindset, we asked her some questions to which she brought a fresh take on. Some examples being:

Welcome to the FPM team Ann!

Sofia Arce

Sofia Arce is a rising senior at Ursuline Academy. With hopes of going into business in the future, she looks forward to expanding her knowledge of marketing by using her organization skills, attention to detail, and diligence. Sofia is very involved in and outside of school with activities such as playing on the basketball team, being an Ursuline Academy ambassador, participating in Global Advisory Council, and much more. Moreover, she has a passion for creativity and enjoys mentoring others.

To gain some fresh insight, we also asked Sofia what her thoughts were about the marketing field in today’s society and life advice. Some examples being:

1. What does good marketing look like?

Good marketing accurately reflects the business and caters to the client’s target audience in a way that is effective and engaging. Marketing also uses strategies that draw people in, in order to spike curiosity in a business and in services/products.

2. How does FPM differentiate itself from other marketing companies?

FPM is made up of people with such diverse backgrounds and experiences. This makes for many points of view and approaches to a situation. The team at FPM is driven to helping a business succeed. It’s evident that they have a culmination of knowledge about marketing, communications, branding, digital media etc. It is important to have a tight-knit team and Front Porch Marketing definitely possesses one. It is clear that they value their clients and will help them market their business in creative and helpful ways.

3. What is the best piece of life advice you have ever received?

The best piece of life advice I have ever received is that there is always going to be somebody better than me. Granted, it might sound harsh, but it has helped me realize that comparing myself to others is a waste of time. This is due in part because burning myself out to meet unrealistic expectations is useless. I should instead focus on being the best person I can be by using my talents and strengthening them to be unique.

4. What are your goals for FPM?

My goals for FPM are to take my interest in marketing and learn everything I can about how to execute it successfully. Without a doubt, I am looking forward to learning more about the professional world and broadening my horizons. 

Welcome to the team Sofia!

In Conclusion

These two bright ladies are going to be great additions to the Front Porch Marketing team. We cannot wait to continue mentoring the next generation and empowering the women in our lives. Here is to year six of supporting Ursuline Academy of Dallas and to the brilliant minds of women everywhere!

This week, we welcome Carson Allen, our newest intern rocker, to the team!

1. What is the biggest misconception about marketing today?

That its full of people who want to take advantage of others for a quick cash grab.

2. What advice would you give to someone struggling with creating a brand identity?

To be patient and to play the long game. It takes time to build a brand and you need to be incredibly persistent with growth.

3. One of the biggest lessons you’ve learned throughout your academic career?

That when it comes to marketing you want to apply the “KISS” method. Which is “Keep It Simple & Stupid.” Keeping things simple and easy to understand helps draw in clients.

4. What does good marketing look like?

An agency that respects their clients and knows how to properly execute a plan to get them the results they need. The focus should be on helping the client.

5. If you could describe yourself in three words what would they be?

Persistent, outgoing, and motivated.

6. Tell me about a major milestone in your life?

One major milestone of mine is achieving the rank of Eagle Scout my senior year in High School. It took me 8 years of moving up through the scouting program and completing a service project to achieve it.

7. Your goals for FPM?

My goals at FPM are to be the biggest sponge I can be. I want to absorb as much knowledge as possible from this company in regards to marketing and how it works as a business. I specifically want to dip my toes into Search Engine Optimization.

8. How would you describe the culture at FPM?

So far, the culture seems very warm and welcoming. I love that we get to create our own “rocker” name.

9. How does FPM differentiate itself from other marketing companies?

They put a lot of emphasis on the client and they have an easy to work with atmosphere – which makes them more approachable.

10. If you could be anywhere in the world right now where would it be?

I would love to live in a state up North with mountains. Preferably Colorado. Nature is something I always want to be a part of due to my time spent camping in Boy Scouts.

11. If you could go to dinner with one person living or dead who would it be?

I would love to go to dinner with Bruce Lee. He was such an icon in his time. Not just for his fighting techniques but also his philosophy about the way he looked at life.

12. What is a fun fact about yourself?

I really love to cook!

Conclusion

We are incredibly excited to have Carson Allen on the Front Porch Marketing team. He is going to do fantastic things. We cannot wait to see his creativity shine, through his future endeavors.