Have an internal marketing team? Outsourced function? Freelance consultant?
It doesn’t matter what your marketing team looks like. Or what the project looks like. If you’re B2B or B2C. Ask the questions.
It is the last week of the first month of a new year. Therefore, one third the way through first quarter.
Our world looks different than it did even a month ago. With the constant changes, it is critical to focus on the “why.” Make sure the entire organization is aligned. After that, measure initiatives and report results and data.
Business leaders and their marketing team share the responsibility for growth. In other words, work together to achieve collective outcomes to improve enterprise value. Reframe conversations. Arrive at common language. In conclusion, ask and answer the questions.
Marketing Team: Ask These Questions
- Do we remember why we are here? The first step to create alignment, excitement and positive team energy cross-functionally.
- Have our business goals, objectives and strategies changed? Similarly, need to be tweaked?
- Who are our customers / clients? Are the same as last year? How have our existing clients’ mindsets, decision drivers, perceptions changed in the last month?
- Are we doing enough to add value and fully leverage our relationship with them?
- Where are we falling down? A positive discussion with constructive criticism and actable outputs.
- What could limit or impact our strategy, direction or execution?
- What has been our biggest marketing success this month?
- Are there new key relationships and milestones or events coming up we should be aware of?
Marketing contributes more than 50% of firm value when brand, customer and digital assets are properly valued. And, the impact of marketing performance, collaboration and perceptions are measured. Marketing is an asset, rather than a cost center or risk mitigator.
We are grateful to work as a marketing team for our clients. Front Porch Marketing asks the questions. We can work as fractional CMOs and outsourced marketing department. In addition, we help write marketing plans and execute marketing initiatives on a retainer or project basis.