As a marketer AND a business owner, I want to start the year off right and lay a strong marketing foundation for the year.
For example, we completed our 2020 business plan. We crafted our marketing plan, budget, blog schedule and content calendar.
What other components should we deploy for our 2020 marketing foundation?
For some reason, I guide marketing strategy for our clients even in my sleep. Chief Rocker, therefore, should walk her talk when marketing her own business. I am determined to do just this consistently, authentically and with purpose in 2020. Cheers to the New Year!
Four Marketing Foundation Fundamentals
- Define and know your brand. A prospective client asked us recently if they needed new photography. As a result, our answer was we didn’t know. We didn’t know their brand. Communication coming from its content and leadership lacked clarity. Consequently, no connections were being made. The brand wasn’t defined. Define your brand and rock it.
- Team conviction. “Be the brand, Danny.” Can’t help but quote Caddyshack here. For instance, everyone within your team believes your brand’s importance. Your company stands for a specific and important promise. Therefore, the brand and your marketing must be championed internally.
- Consistency. Thirdly, deliver on your brand promise at every touch point. Inconsistency dilutes customer/client faith in the competency of the organization.
- Discipline. Fourthly, stick to the plan. Meet your marketing calendar deadlines. Likewise, follow your content and blog calendars to a tee.
In conclusion, may these marketing foundation fundamentals rock your brand and top line. Use them for the New Year. Make your brand come alive for everyone it touches.