The power of Disney branding is amazing. 
A mom sent me a message Sunday night during our three year old’s Frozen party, “Just caught myself driving with a crown on my head.”
There was a princess party and moms got to wear crowns. Just sayin’.
Let’s review. Successful brands have three key attributes: conviction, consistency and connection.
Disney does Disney branding so right.
The company forges a strong, emotional bond with its customers that ultimately creates customer preference and loyalty.
Four things to consider when building a strong brand that Disney does right:
- Customer connection – Upon entering the gate of a property, you hear, “Welcome home.” Toto, we aren’t in Kansas anymore. What are you doing today to engage your customers or clients?
- Employee engagement – I’m sorry, the “cast.” The company’s internal team is living and breathing the brand architecture. What are you doing today to feed your team so they deliver on your brand mission?
- Technology – From the app and “Magic Bands” to drink refills, the company is embracing technology and rockin’ it. How are you embracing technology to further your team’s and your customer engagement? Apps help.
- Research – Data, data and more data. Fill out the survey. It is about the experience. It is about the people. It is about asking if at every customer touch point you are experiencing the brand. Are you asking for customer/client feedback on a consistent basis?
Disney is being accountable for delivering on its brand promise.
Everything Disney is magical. Your brand can live that too if you believe in brand strategy and engage in brand and marketing strategies so your brand can deliver on its promise.