We’re hard at work on The Porch — even though its summer — and we wanted to share some of our proven digital strategies so far this year. The summer has flown by, and our team, business and clients have enjoyed many successes balanced with time with family and friends. As we roll into back to school whether it is elementary school, first year of college or next term of an MBA program, we have big goals on our mind at home and work.
With that being said, we are sharing digital strategies and tactics resulting in business success. Here’s what is working for our clients.
We Use These Proven Digital Strategies and Tactics for Our Clients
There are a handful of proven digital strategies that we are using to help build our clients’ brands. Often these strategies work together, and build upon each other. Sometimes they even share assets, which helps marketing budgets go further.
Email Marketing
Consistent communication whether it be weekly or monthly is paramount. Open and click rates for our clients’ email marketing exceed their peers’ average performance. And, their unsubscribe rates are lower than benchmark.
Keys to email marketing success include consistent communication, compelling content and professional creative and visuals.
The results include business growth by referral from existing clients and customers as well as inquiries from prospects and connections.
Digital Advertising
Our clients are spending their ad dollars on digital advertising strategies and tactics this year. The results continue to exceed the norm. LinkedIn and Google ads, geotargeting and retargeting continue to result in business growth.
Social Media
Content calendars are king. Client connections and reach on social media for the companies we work with have been strong — above industry averages. Social continues to be a proven digital strategy YoY.
LinkedIn continues to lead on the business-to-business front. Our clients’ senior leadership are embracing the power of LinkedIn. They are consistently active. This is resulting in broader brand awareness and increased employee engagement among other things.
Hashtag strategies continue to evolve. Less is more is proving successful for our clients. Protip: Utilize free tools to evaluate the relevance of the hashtags you use. We are happy to share our go-to tools. Email us!
Blogging
At least two blog posts per month continue to engage our Clients’ key audiences, their existing customers and new prospects. Google Analytics confirms this on the monthly reports we provide to clients. In addition to this, our clients’ websites’ SEO is benefiting from this proven digital strategy.
Video
Short and long form video marketing is increasing our clients’ SEO. Videos are a proven digital marketing tactic that also provides compelling, engaging content for social media. Repurposing these videos for digital advertising has also been a hit.
Website Refresh
Continuing to add content whether it be through blogging or keeping the look and feel of your company’s website updated has been a win this year as a proven digital strategy in 2024. Have you looked at your website lately? Is it working hard for your business? If not, we can help. If you don’t know how to figure out if it is effective, we can help with that too.
Implement These Proven Digital Strategies and Tactics for Success in 2024 and Beyond
The fall time period is the perfect time to re-assess your marketing plan and add some of these proven digital strategies to your brand mix. Reach new customers. Broaden your brand’s horizons. Share new products. Build loyalty. It’s all possible by starting now, and sticking with it.