In the world of marketing, advertising, and PR creativity is often king, but collaborating is the key to the kingdom. One of the most rewarding — and sometimes challenging — aspects of a creative’s job is working with clients to bring their vision to life while also ensuring it aligns with the broader strategy. This delicate balance between creativity and strategy, vision and execution, is what transforms ideas into impactful campaigns.

Understanding the Client’s Vision

Every client comes to an agency with a unique perspective, a set of goals, and a deep understanding of their brand. Our job as creatives is to tap into that knowledge, absorb their vision, and expand on it in ways they may not have initially considered. The first step in this collaborating process is active listening — really hearing what the client is saying, understanding their pain points, and grasping the nuances of their brand story.

Next, we might dive deeper into the client’s brand, their target audience, and their market landscape. This isn’t just about gathering information; it’s about building trust. When clients feel heard and understood, they are more open to collaborating and more receptive to creative ideas that may push the envelope.

Collaborating Means Balancing Vision with Strategic Insight

Once we have a clear picture of the client’s vision, the next step is to balance it with strategic insights. This is where the magic happens. Creativity needs direction, and strategy provides the roadmap. A great idea that doesn’t align with a client’s business objectives is just a great idea — it doesn’t necessarily translate into results.

To bridge the gap between creative concepts and strategic goals, we ask ourselves a few key questions: Does this idea align with the brand’s core values? Does it speak to the target audience in a meaningful way? Will it stand out in the market and drive the desired action? These questions help us shape concepts that are not only imaginative but also effective. Here we create brand elaborations, message maps, and creative briefs. These are the steering documents for all our creative work.

Turning Feedback into Fuel for Creative Collaborating

Feedback is an inevitable part of the collaborative creative process. And while it’s easy to see feedback as a roadblock, it’s more productive to view it as fuel for creativity. Often, clients provide feedback based on their intimate knowledge of their brand or their industry, offering insights that can elevate a campaign to new heights. It’s the collaborating back-and-forth between client and creative that produces a successful result.

The key is to embrace feedback with an open mind, distill the constructive elements, and use them to refine ideas. Some of the most creative and successful campaigns can come out of what initially seems like challenging feedback. Reframing feedback as a collaborative tool rather than a critique turns potential setbacks into creative opportunities.

Navigating Creative Differences

There will be times when creative differences arise — when an agency’s vision and the client’s vision don’t quite align. This is where strong communication skills and a little bit of diplomacy are important. It’s essential to clearly articulate the reasoning behind a creative choices, backed by data, market research, or past campaign success. For instance, when we present new logo ideas, we include a 2-sentence rationale for each one on why it works. We try to remain open to compromise and flexible enough to adapt our ideas.

In many cases, these differences can lead to a healthy dialogue that pushes both parties to think more creatively and strategically. Finding common ground isn’t about one side winning, it’s about aligning efforts to serve the brand’s greater good. Afterall, we’re all in this together!

Celebrating Wins, Big and Small

Collaborating successfully with clients isn’t just about delivering great work; it’s also about celebrating the journey together. Whether it’s hitting a key milestone, launching a new campaign, or achieving impressive results, recognizing these wins fosters a sense of partnership and shared accomplishment. When they win, we all win!

Celebrating these wins strengthens client relationships and builds trust. It also sets the stage for future collaborating on other projects, creating an environment where clients feel confident that we are just as invested in their success as they are. It’s the Front Porch way.

The Art of Creative Collaborating

At the end of the day, collaborating with clients is an art. It requires patience, empathy, and a willingness to see things from another perspective. It’s about merging the client’s vision with creative strategy to create campaigns that are not only beautiful and bold but also strategically sound and results-driven.

When done right, this collaborative process becomes a powerful tool that drives innovation and success for both the client and the agency. And that’s what makes every project, every meeting, and every brainstorm worth it. It’s not just about making marketing; it’s about making a difference.

Getting out of your artistic comfort zone can be really scary. It can be intimidating to pick up a new medium and try to learn a new skill. But artistic growth often thrives when you get out of your comfort zone. If you want to try new things and push your creative boundaries, here are some tips that can help you do so.

Try a New Medium to Expand Your Artistic Comfort Zone 

Trying a new medium can be scary but it’s one of the quickest ways to break out of your comfort zone. If you’re a painter who works with acrylics, why not try watercolor or oil paints? If you like to draw with just your pencil, try out pastels, colored pencils, or even charcoal. Try clay sculpting if you usually stick to drawing on paper. Try scrapbooking if you enjoy designing online. There are so many options to try out.

My favorite thing is to go to a craft store and pick a craft I wouldn’t normally pick up. That is how I got into punching needling and embroidery. There are so many avenues you can go down and luckily it’s easy to look up help when things get tough. By working with different materials, you will challenge your skills and maybe ignite a new passion. 

Collaborate with Others 

Partnering with other artists introduces you to new techniques and perspectives. It can inspire new ideas and approaches to your art. Getting together with an artistic group will give you an opportunity to try out new methods. If one artist uses a certain medium that you are not familiar with, let them teach you their skills. It’s always good to bounce ideas off of others to gain knowledge and perspective on a new medium. 

Attend Classes Outside of Your Artistic Comfort Zone

Enrolling in a class or a workshop outside your medium can open up new avenues for exploration. There are many resources online that can help you such as YouTube, Masterclasses, and sometimes even your local community college. There are also in person classes at your local craft store, libraries, or even museums that you can sign up for. Embrace a new venture, don’t let the fear of failure hold you back from trying new things. 

Embrace Failure 

When reaching outside of your artistic comfort zone, making mistakes is a natural part of the creative process. If you don’t make mistakes then you’re not learning. Each mistake is an opportunity for growth. It’s okay if you try something for the first time that doesn’t meet your expectations. At least you’re stepping out of your comfort zone and trying something new. 

Stepping out of your artistic comfort zone is a journey of exploration and self-discovery. By experimenting with new mediums, seeking feedback from others, and trying new things, you’ll not only enhance your skills but maybe find a new passion for a new craft.

Most business leaders know successful marketers when they meet them. These marketers are focused on the same things they are. Building enterprise and customer or client value.

Marketers must mobilize all the people inside and outside the organization. They are focused on return. Do less, more consistently and effectively.

Therefore, hate to tell you, just because your bestie is on Instagram, doesn’t mean she is a marketer. Newsflash. Sorry to disappoint.

Moreover, our team is filled with seasoned marketers. We have fabulous, cream of the crop interns. They keep up with multiple clients, projects, deadlines, industries and trends. These folks are skilled enough to have conversations with CEOs. Front Porch Marketing is not a teaching hospital. For instance, we are triage surgeons on most days.

Technology and consumer attitudes have and will continue to change drastically. Marketing professionals must stay flexible. Know a bit of everything that is going on in the company. Some days are filled with customer service and distribution. Meanwhile, other are sales management and internal communication.

However, despite the varying roles, these qualities are at these professionals’ core. Super powers they have in common.

The Super Powers of Successful Marketers

1. Adaptable. In other words, with all technology changing at light speed, know how to evolve with it.
2. Analytical. Marketing is data driven. Some don’t know what to do with all the data being generated. Therefore, if you can sort through it, and find the relevant. You will be indispensable part of any organization.
3. Collaboration. Must be an extraordinary team player. Seek input. Solve issues. Foster cooperation. Similarly, often the CMO is the company’s glue. The entire team rallies around the company’s vision because of this person. Illustrate how collaboration creates more value.
4. Excellent communicators. Words have power. The right words break down barriers and rally the troops. Inside and outside the organization.
5. Creative. Marketers value innovation. Take risks to facilitate it. They vigorously seek solutions. Explore new approaches. In conclusion, continuously.
6. Inquisitive. The best marketers are a cross between a detective and a scientist. Therefore, they ask the questions.
7. Strategic. Start with why. Strategy is the key to successful businesses. Obsessed is a strategic thinker. Constant eye on the market. Diligently studying consumer behavior. In addition, watch the competitors’ every move.

In conclusion, marketing is a marathon not a sprint. Have the right people on your team. Boulders move up the hill with smart people pushing them. Above all, right now, everyone could use a few less boulders. Therefore, pick the marketers that demonstrate super powers.

Princess Rock Brianna Slay steps onto the porch to share her ideas on marketing, Porch culture, and a fun fact!

The biggest misconception about marketing today?

It is easy to market.

Best advice to give someone struggling with brand identity creation?

Keep it simple. (KISS) baby steps.

One of the biggest lessons you’ve learned throughout your career?

With my new experience as an intern along with being a student, I’ve learned to always be prepared, involved, and aware.

What is good marketing?

Good marketing is a message that’s clear and concise.

If you could be anywhere in the world right now where would it be?

I would travel to Ireland to visit my cultural roots and enjoy the green scenery!

If you could have dinner with one person living or dead who would it be?

I would love to have dinner with Jesus because he could answer life’s biggest questions, as well as making the food delicious!

If you could describe yourself in three words what would they be?

Observant, Trustworthy, Collaborative.

What is your favorite thing about FPM?

I love FPM’s fast-paced workability. The FPM Team can take a client’s vision and quickly make it a reality.

Tell me about a major milestone in your life?

A major milestone in my life was traveling internationally for the first time. It was the summer into my sophomore year, and I stayed with a host family for three weeks. I learned how to communicate with others who don’t speak my native language.

How would you describe the culture at FPM?

FPM’s culture is very optimistic, and they keep an open mindset when working with clients. They are always positive when talking to clients about updates. The team is enthusiastic in their manner, and they give solid opinions that are backed with facts. They never make their clients feel pressured.

Fun Fact?

I’m going to Southern Methodist University in the fall. Go ponies!

Thanks for tuning in to another Rocker Spotlight featuring Princess Rock Brianna Slay!

It was my intention to write a prophetic post this week about the Texas bag law and the impact on Texans, small business and the progress on our slow road to being a sustainable nation. 

And, then, duh dun dah … Mr. Flu A happened in the middle of the night and Ms. Worst Diaper Rash in the history of ever (ITHOE) caused baby to scream, “Mommmmiieeeeee,” every time she is changed during the day which is every 20 minutes due to the severity of her raw booty’s condition.

Folks, mama needed to work ~ lots of deadlines and things to be done.

Small business owners can’t just go a hundred miles an hour the day after a sleepless night. They can’t drop everything to take their child to an early morning, unscheduled pediatrician’s appointment. They can’t run and cuddle their wailing baby at the drop of a hat in the middle of a work day … Or can they??

Friends, they can.

There are four must haves for every small business owner in case life takes an unexpected turn on an action-packed work day:

1. Highly, functioning virtual work space – Have the bunker ready at all times. High speed Internet, phone charger and all necessary supplies you use on a daily basis at the office. Thankfully I have a high quality color laser printer wired and ready in the home office and a pack of the 32 pound paper on hand at all times. We were able to complete the brand book we are presenting to a client today.   
   
2. The village – I mention it frequently. It takes a spouse that can stay home from work for a few hours with the sleeping baby while mama goes to the early morning doctor’s appointment with the other baby. It is extremely helpful if the spouse’s employer believes in their employees putting their families first in times of need. It also takes a doting daytime care giver to be there when mom can’t to console the aching baby.
3. Attitude of gratitude – It is easy to go down a dark hole and focus on all the things negative happening in your world. Instead, focus on the positive. Be grateful for all that is right. There are a million and one books, articles and studies showing that professionals with a positive attitude are more productive and successful. Put on your rose-colored rock star glasses and leave the tissue with lotion for the sickees.
4. And, last but not least, a dependable and adaptable team – When the work needs to be done – the client’s blog sm’ed by 8:30 a.m., the enewsletter draft to the client by noon, the conference call rescheduled, etc. – the work needs to be done. Make sure your team is as adaptable and reliable as you are and willing to step in and step up in a pinch.

Check, check, check and check! The kiddos are on the mend, deadlines were met, work got done and there is a new episode of American Idol on the DVR calling my name. Ciao for now!

team

noun

: a group of people who compete in a sport, game, etc., against another group

: a group of people who work together

: a group of two or more animals used to pull a wagon, cart, etc.

²team

adjective

: of or performed by a team <a team effort>; also : marked by devotion to teamwork rather than individual achievement <a team player>

verb

: to bring together (two people or things)

This past week marked the first team retreat for Front Porch Marketing. Led by our Chief Rocker, our event was an inspiring forum for creativity, innovation, processes and process improvement (oh, and world domination).

It made me ponder a little bit about what teams look like in today’s business environment.

As you can see from the definitions above, the word “team” is a noun, adjective or verb. But, what does that mean to us?

There are huge benefits in working as a team. When teams work well, each member feels they are contributing towards a shared goal. The shared knowledge and camaraderie forges (or frays) are the ties that link us together.

There is also a shared accountability for the success or failure of each project.

But, what do teams look like today? By definition, all of us are part of a team of some sort. For small businesses, there is an ebb and flow to the group. Some work in virtual teams, i.e. depending on the goal, project or time of year, individuals or groups come in and out of a project/initiative/account. This creates an efficient working structure and high value to the customer/client.

Whatever your team looks like, just remember – we’re all in it together!