Connections are everything. I take a moment each Thanksgiving to relay how grateful I am for those in my life. This year is no different in that regard. I am beyond thankful for my family, friends, colleagues, and clients. This year, I am also incredibly grateful for the connections and opportunities the Porch has created.

This business has always depended on connections. Regular readers of our blog know we preach the importance of authentic connections. Yet, like many others, I treated the multitude of opportunities to connect as a dependable part of daily life. It was something that just occurred naturally. Then, 2020 hit.

Connections became a carefully orchestrated medley of virtual meetings. We interacted online, on the phone, or via email. But, without the constant ability to see smiles. Opportunities for real connection had to be well-crafted and thought out.

Connections to New Opportunities

With new challenges come new opportunities, however. For that, I am also grateful. I have not previously put pen to paper and included being a certified Women’s Business Enterprise (WBE) and Historically Underutilized Business (HUB), through the Women’s Business Enterprise National Council, on my gratitude list.

So it is here to stay now! We have had these certifications for seven years. And I have always held this certification near and dear.

In preparation for Q1 2022 sales, I have been cranking on RFPs for significant business that I could not bid on without these certifications. Opportunities through connections that I made over the past several years through these certifications now have a very tangible benefit for the future of the Porch.

First, I am honored by the business opportunities these certifications have bestowed upon us, and the myriad of connections I’ve made through holding them. And second, I am thrilled to be a part of helping others construct and market their own brands.

This Thanksgiving, all of us on the Porch hope you and yours cherish the opportunities to connect. Connect with your loved ones, your business associates and your friends. We encourage you to look at the connections you’ve made to see what opportunities are out there – both to connect and to grow. We’re grateful to connect to you! Rock on this Thanksgiving!

Sales and selling never stops. What you are doing today impacts future sales the next quarter and beyond. Recently, we have heard of companies and non-profits pulling back on their marketing based on success to date, cash flow, lack of resources and/or business leader fatigue, among other things.

We know it is the end of another very long year, and you may be tired and lacking in energy and resources. But going dark isn’t the answer. There are ways to continue marketing efforts with less cash, less effort or less time. Build momentum and keep it going.

Be smart about what you’re doing today – impact future sales tomorrow.

Get the most out of your marketing efforts in a consistent, strategic way.

For instance, if your busy season is Q1, use Q4 to set your strategies, and get your ideas and materials ready so all you must do is hit “go” when you’re at the peak of utilizing your manpower in other areas throughout Q1. Have your plan for next quarter all ready to work for you.

As an example, we have already approved plans and strategies, are securing paid media schedules, and developing creative assets for Girl Scouts Texas Oklahoma Plains’ (GSTOP) Q1 initiatives. Doing this now means they can simply hit send when they are at their busiest time in January – gearing up for Girl Scout Cookie Sales time!

Here are six other ways to market now and help yourself later:

1. Run a brand campaign. You can keep it simple or gear up for a big push. Just make sure you do something to get and keep your name out there. Always remember that new clients or customers take time to make a decision and do research before buying.
2. Make a list so you can check it twice. First, create a list of prospective audiences to whom you can market. Then, build on this base list. This can include:
   a. Past customers / clients
   b. Prospects or past website visitors
3. Check Google trends. Find out what main keywords may be trending that relate to your business. Spend now to get noticed and included in these trends.
4. Develop or redesign your website. Do not wait for Q1 to jump back on this task. Get it done now so it is ready to launch in Q1. 4th Quarter is the perfect time to refresh and update the content on your website.
5. Send those emails. E-mail marketing is cheap and easy but halting your monthly communication will affect results when you start back up. Don’t lose momentum. Don’t rest and count on past success to continue. If you’re not consistent, your sales won’t be, either.
6. Stay active on social media. Your audience is listening, even if passively. Be consistent and engaged. Build your audience now, so they’re with you when all your big news hits next year.

So, when is a “safe’ time to put the brakes on marketing your brand? Around a quarter to … never.

Building and maintaining a successful brand requires continuity. Consistent marketing creates and sustains trust with your audience. Don’t stop marketing your brand when cash and/or resources are low. Don’t stop marketing your brand based upon success to date.

Your brand doesn’t wait while you’re tired. Your brand deserves continuous marketing effort, in some way, to make an impact both now and in your future sales. Don’t ever stop.

Stop and start marketing is not an option for successful brands.

Get out there and keep rocking your brand. Call us to help. The Porch is always ready to roll.

We are in Q4 of 2021. Whaaattttt? Don’t panic-spend the rest of your marketing budget! Maximize your your remaining 2021 marketing budget through the end of the year by thinking smart and acting smarter. This isn’t our first rodeo, so we see this every year. And we get it: marketing is one of the first line items asked to be cut for next year. How do you combat that mindset? Spend wisely with what’s left in your remaining 2021 marketing budget because budgets are being scrutinized before being renewed. So if you’ve spent your marketing budget wisely this year – showing brand impact and growth – you’ll have a better case to make for 2022’s marketing budget numbers. How can you maximize your remaining 2021 marketing budget and get more done? First, start with the help of your marketing partner.

Where can business leaders find real value in the fourth quarter 2021?

Marketing partners. Small or large, your team can help you plan and carry out the most efficient and effective way to get the most bang for your buck when it comes to Q4 spending. Partners can help you in these 7 ways to maximize your remaining 2021 marketing budget:

First Maximize Your Remaining 2021 Marketing Budget by Using it to Set Up Your 2022 Plans and Budgets

• Forge marketing budgets and marketing plans for 2022. As objective professionals with your business’s success in mind, marketing partners will research, employ best practices and take great care in detailing your path to success. Not just for Q4 2021, but next year as well. Marketing partners tend to think both short-term gains AND long-term momentum, which ultimately means growth and sustainability for your business.

Then build a winning team

• Next, build a marketing team that is set up to succeed. From your marketing plan for next year, and your budget, identify the gaps you have needed to execute your plan. Provide resources for finding the talent and tools to fill those gaps. Whether you’ll need new team members, new tech or new skills, make sure you’ll have it covered ahead of time. Being reactive about getting things done at the last minute because of poor planning benefits no one.

Seize Opportunities for Brand Impact

• Then, capitalize on existing opportunities to shine. Q4 is full of events, inherently built into the holiday calendar. And fall is often trade-show season. And, your marketing calendar can include multiple opportunities for touch-points with your audience around the holiday season
  • Sponsor events at trade shows for exposure to a broader audience
  • Community events around the holidays are great local, grassroots places to connect with your audience
  • Partnering with a charity is a tangible way for your business to give back to the community
• Also, give direction but stay out of the weeds when it comes to social media. Maximize your time, by providing social marketing content in the form of access to your asset library (photos, graphics, brand guidelines), as well as any messaging documents, previous collateral and press releases. Your team can build successful, impactful social media and “speak as the brand”. If you are wordsmithing copy and micromanaging design from your team, you’re wasting resources, not maximizing them. One big time suck that every business owner and leader needs to take off their list – editing social media content before it is posted. As a business leader, is this the best way to spend your valuable time? Ask your marketing partner to handle this for you.

Adopt a Continuous Improvement Mindset

• Most importantly, fine tune your website. Q4 is the perfect time to assess the strength of your website. Ask your marketing partner to help you:
  • Assess your digital situation. Prune your content, evaluate and fix underperforming pages and links
  • Fine tune your SEO (search engine optimization) so that your content answers the questions that people are asking. Draw customers to you with smart, precise content
  • Update the look and feel of your website to reflect modern times and modern UX behavior (user experience). Your site should be responsive (able to change to fit desktop, mobile, ipad, etc) and use common structures to guide site visitors along their customer journeys.
  • Start content marketing. This means setting up a blog on your site, if you haven’t already. and get your marketing partner to ghost-write weekly content – which can then also be promoted on your social media channels. Content marketing, as this is called, is one of the most important ways to keep your site fresh and “indexing” higher on Google. The more you establish your voice of authority in your business space, the more your site is recognized by Google and recommended to others for that knowledge.
• Don’t forget to reward your loyal clients/customers. It’s not always about finding new customers. In Q4, make it about retaining your strong client base for 2022. Remind them why they’re with you.
  • Identify your top email subscribers, top social media followers, etc. and create a marketing campaign that is created for and target to them on the channels where they interact with you.
  • Create direct mail holiday messaging and snail mail a heartfelt message and perhaps a reward (like a gift, discount, or plus-up) just for being loyal members, subscribers, clients.

Maximize Your Remaining 2021 Marketing Budget When it Counts – The Holidays

• What is your holiday plan? Counsel with your marketing partner and then execute on holiday season activity via direct mail, email marketing, text campaigns and social media. Create a sale, a promotion, or an experiential event for your customers and invite them to experience your brand during the holidays. Introduce a simple as a holiday discount, or hold a fun a pop-up brand experience as part of a neighborhood or even city-wide event. Your marketing partner can help you discern what opportunities are best-suited for your company.

Maximize your remaining 2021 marketing budget to win, yes even in Q4

Smart marketing leaders can continue business growth during this time by working with smart marketing partners to maximize remaining 2021 marketing budgets. How do they do it? They don’t waste valuable resources – the most valuable being THEIR TIME. Spend your valuable time wisely on the big things that will grow your business for next year – and your marketing partners can handle the details for you. As we like to say “spend time ON your business not IN your business” to maximize your impact as a leader.

This week, we welcome Natalie Rosga, our newest marketing rocker, to the team! As a mom of twins, we know she’s very practiced at patience, problem-solving and making peace.

Natalie Rosga takes a moment on the porch:

1. What is the biggest misconception about marketing today? 

Marketing is easy and can be done by anyone. This can’t be further from the truth!  

2. What advice would you give to your younger self? 

Don’t be afraid to take chances.  

3. What is one of the biggest lessons you’ve learned in your career? 

Always keep learning and growing!  

4. What does good marketing look like? 

Good marketing is thoughtful. It speaks to your customer and makes them want to learn more about your brand or your product/service.  

5. If you could be anywhere in the world right now where would it be?

Rocking on the porch swing on my parents back porch. (Narrator: This here is why we hired her, y’all.)

6. If you could go to dinner with one person living or dead who would it be?

My paternal grandfather who passed away when I was in grade school. We were very close and shared the same birthday. 

7. If you could describe Natalie Rosga in three words what would they be?

Determined. Loyal. Tired (The result of two little munchkins always ending up in my bed.) 

8. Tell me about a major milestone in your life?

Becoming a mom to my two little monkeys – Hudson & Emerson!  

9. What is a fun fact about you?

I grew up in northwest Oklahoma in a small farming and ranching community. My family has lived there for generations. Cows outnumber people by FAR and my graduating class was 34!  

What’s next for Natalie?

We are so excited to have our new rocker Natalie on the team as we continue to grow!

Your brand has a voice.

As your brand’s marketer, you have control over whether that voice builds your brand or not. A strong brand voice is the structure and tone of the copy and content that is created for a brand to speak from. You can hear this voice on its website, ads, social and in collateral. With consistency, a brand can feel like a person. And over time that person can become familiar and even recognizable. That’s when you know you’re doing it right.

Why does brand voice matter?

First, a part of your initial branding exercise, your brand might have completed something similar to what we call The Brand Elaborative. This branding document outlines the personality of the brand. This helps writers write in that voice when creating copy for digital and traditional marketing and advertising. One of the most important parts of The Brand Elaborative are the three personality words that describe the brand as if it were a person. For instance: honest, kind, quirky. So why does having a distinctive brand voice matter to your brand?

Brand voice drives consistency.

Our B2B client Agile Sourcing Partners specializes in helping gas and electric utilities and utility infrastructure companies improve operational efficiencies and performance. So, they speak in an authoritative voice with above average complexity of language. Given that their audience are decision-makers in engineering and other technical industries, it makes sense for them to speak the language of their peers. Thus, using this consistent voice in content sets them apart as insiders: educated and in-the-know.

Brand voice helps you discern what copy hits the mark – and what misses.

Our restaurant client Chocolate Angel Café & Bakery is a local favorite for cross-generational high teas, exquisite baked good and charming family recipes. They believe in serving one another and understand that relationships matter. Thus, their brand voice is connective, celebratory and conjures up memories of childhood. They express gratitude often, and make every day feel like a special occasion. So it’s no wonder they’re a favorite for bridal showers and family celebrations. If it sounds like your great aunt reminiscing about a casserole, then we’ve hit the mark.

Brand voice creates fans.

Our education client Faith Family Academy, a charter school in DFW believes in pushing public education beyond just the classroom. They speak in servant leader’s voice. FFA makes students the center of attention, celebrating wins and putting every effort possible into their individual and collective success. The social media channels for Faith Family Academy are a testament to this brand voice in creating fans. In both English and Spanish their fans celebrate right along with the students, staff and parents. The FFA community adds congratulatory comments and a plethora of emojis on a daily basis. So who wouldn’t want to be part of this kind of enthusiasm, joy and experience of being lifted up by your community?

Brand voice can make your brand the authority on subject matter.

Our real estate client The Slay Diaz Group is a woman-owned residential real estate team who regularly wins “best-in-class” awards for their work. As a result, their voice is very real, straightforward, easy-to-understand and ready to give helpful advice on everything home-related, even sharing their coveted list of service providers. This is who you ask when you don’t know if remodeling your bathroom is a good idea or not. And, this is who can tell you if now is a good time to sell your house, put in a pool or move to a new neighborhood. Their consistent brand voice has grown their business, their reach and their authority on the subject of residential real estate.

Brand voice lets people know what you stand for.

Our own brand voice here at Front Porch Marketing tells you that we will go the extra mile to help. That we share what we know without reservation. And that we will be your biggest cheerleader. We stand for lifting you up, making you laugh and creating opportunities for others to do the work they love while taking care of the people they love. If your brand has a mission, shouldn’t all of your content reflect that mission? We think that your brand voice can show your potential customers that you are like them – kind, helpful, positive – and they will want to hang around with people like that.

Need to define or redefine your brand voice for better consistency and stronger connections with your audience? Then get started with a branding exercise which results in the guidance documents you need to hone your tone and define your voice. Consumers actually prefer brands with strong, defined and unique personalities. And having a unique personality definitely helps in creating spot-on social content, email storytelling and website visuals for your brand – which results in stronger brand loyalty and repeat customers.

You can visit some of our Front Porch client brands to see different types of brand voice in action.

Business growth is always top of mind for me. Bringing it to the forefront is the fact that I am 2/3’s of the way through my Goldman Sachs 10,000 Small Businesses Back to the Classroom program. Back to the Classroom is an opportunity for 10KSB alumni to reconnect with the lessons and concepts of the 10KSB program as we navigate the current economic situation and our next business opportunity.

Each week of the four part series addresses the key learnings from program modules. For each session, we are required to attend webinars and growth group meetings.

In between sessions, we have homework. We continue to refine our new business opportunity.

And, unlike my last 10KSB experience, this one is national. Every section of 10KSB Back to the Classroom includes alumni from across the country. I engage with small business owners from Alabama, Maryland, Missouri, New York, North Carolina, Ohio and Oklahoma every few weeks. This is probs my favorite part.

Key Takeaways Thus Far From Back to the Classroom

1. Networking, even virtual, is a good. Even though this group might not be my buyers, they are inspiration. They know people who may be buyers.
2. Brainstorming with other small business owners who work in other industries is priceless. This group is energized and excited to help each other. The ideas shared and problems solved big and small help refine and shed new light to the strategy and execution.
3. Run the numbers. Work the scenarios. It is painful, like stick a needle in my eye, torture for me. However, with help from my business advisor, the time spent doing this was invaluable. The financial exercises are proof of my concept. The numbers less daunting than I expected.
4. Keep reading. Even if you don’t have the time, make time. I have four new books on my desk suggested by this group. Three I have never heard of.

Lastly, don’t undervalue the power of collaboration. I collaborate with my team on the daily. And, for that, I am blessed. But, collaborating with this group reminds me how valuable that is.

For business growth, you need lifelong learning. You need motivation. Small business owners are equally interested in positive outcomes for other small business owners. Keep calm and collaborate on.

2021 moved consumer shopping from brick and mortar to eCommerce – most likely for good. Increased demand for online shopping turned retail into an Omnichannel experience over night. Right at the cusp of experiential retail taking over, many retailers pivoted to eCommerce. So online was the only experience in shopping last year for many. Some stores and services even stayed exclusively eCommerce for the better part of 2021 – and remain so still.

Moving a brick and mortar business to eCommerce – like a restaurant, a doctor’s office, a clothing boutique – isn’t easy, and in 2020 many retailers moved their businesses years into the future in an instant. How exactly did they do that?

Pivoting from bricks to clicks

While planning to add the services of tele-health such as video sessions and text therapy, our client Apple Counseling sped up their timeline when 2021 presented them with a situation where their services were more in demand than ever. Yet, in-person brick and mortar was not the preferred method for experiencing mental health services.

By putting the infrastructure in place to accommodate many types of digital health services, and a robust new website, Apple was able to pivot quickly from exclusively brick and mortar to ecommerce. Going forward, they’ll keep the digital services they’ve added as they open their offices back up to in-person sessions. This new hybrid model is one that is being replicated all over the world of retail.

How to incorporate brick and mortar to ecommerce into your business model

Making ecommerce part of your long-term strategy is a smart move. eMarketer estimates that ecommerce sales grew 27.6% in 2020. Start by assessing how your customers use your business. For instance, if you are a restaurant, what percentage of your business is already take-away and to-go orders? What are you doing to maximize this experience for your customers already, and how can you streamline it or plus it up to make it better? Increase your eCommerce sales by adding new ways to order like website, social, text or 3^rd party apps.

A consumer Incisiv survey  indicated that 80% of shoppers expect to continue to use contactless and curbside pickup this year. Can you repurpose part of your brick and mortar space to make it easier to fulfill your eCommerce orders? Instead of a clothing boutique, can you make your merchandise accessible on-line?

Our client GNB, a women’s clothing retailer, quickly built out website and Instagram last year to showcase her customer’s favorite brands and fulfilled orders in a new way. Now that she has opened her brick and mortar up in a new space, she is keeping the online store in place to continue to cater to the wider audience she developed when she was exclusively online.

Your Business Strategy Pivot

When you move from in-store to on-line you’ll need to perhaps rethink your business plan to accommodate a regional versus local audience. Rely on your social media analytics for demographic information to guide your choices. Cater to the right audience. Think about the yoga studios that pivoted to teaching class online, or the wineries that now offer Zoom tastings with professional sommeliers.

Your “physical” space might become an order fulfillment center, or a showroom only. Showrooms are a growing choice for retailers (like Sephora) to show off a smaller portion of their total inventory. Customers can then place their orders in the showroom. Or, return to pick them up in a few days or have them sent to their home. But the customer will have had the chance to interact with your retail brand in person to some extent.

Your New Brick and Mortar to eCommerce Product Mix

Products that factor into an eCommerce retail business versus an in-person retail business may vary. Consider shipping, logistics and storage when rethinking your product or service mix. Think about what consumers are looking for – the needs of the market. How your brand can make your customers’ lives easier in some way?

Marketing for a digital-first business

With an eCommerce-first model, more of your budget will go to digital improvements in your website, digital marketing and social media. Upgrade not just the look of your website to really give customers the feel of your brand – upgrade your SEO. Search engine optimization can help the right customers find you on search engines. Use a combination of keywords, content marketing, targeted digital marketing and social media. Optimizing how you talk about your business online can help new customers find you faster.

When your brand transitions from brick and mortar retail to eCommerce, you can reinforce your brand’s benefits with your current customers while growing a new audience online. Then the convenience of online retail opens up a whole new world of potential business. With some thoughtful strategy and a digital marketing plan, your retail business can capitalize on this trend, and you can double down on your brand smoothly and successfully moving from brick and mortar to eCommerce.

Remote work happens and has before 2020. Newsflash!

The pandemic made it essential. Corporate offices closed. ODL. Now what are we going to do?

Many were unsettled.

Front Porch Marketing didn’t miss a beat.

Going back to 2011 when our company was founded, I was inspired by a business leader who started her business on a virtual model years prior. They still are rocking remote work and a “galactic headquarters.” F yer I. Successful companies have been using this model for years and years.

Companies functioned virtually decades before 2020. Really? Yes, friends, yes, they did.

Many questions were asked in 2020:
• Team engagement. How can we function as a team without our myriad of useless meetings?
• New business development. How would I do new biz development if not meeting one-on-one? Talk to your business partners. Existing clients, associations, affiliations, time to find new connections via LinkedIn.
• Meetings. We must be in person and spend an hour at least pontificating all the thing. Nope. No, you do not.
• Client relationships. How can we nurture them if they aren’t in person? Pick up the phone.

5 key reasons, and there are more, remote work works

• It is more efficient. Less time spent commuting, more working.
• Remote work is flexible. Choose the hours you work. Throw in a load of laundry between emails. It is important to remember, however, you don’t always have to be “on.” Walk away from the computer light, Carol Ann.
• Enhances the work horizon. Our team is all over North Texas and Colorado and and and which means we can benefit from being a part of many communities and have access to top talent anywhere.
• Business development happens. Less disruptions, more focus. Biz dev doesn’t have to be face to face. Utilize your resources. Resourceful people find new ways to make shit happen so their businesses thrive.
• Saves money. Eliminates the unnecessary things. I pay my mortgage only, not rent for an office and its utilities too. Only one cleaning service. Less tax burden.

How we work impacts everything from our satisfaction to the broader economy. Speaking of broader economy, we are seeing wide reaching benefits from the pandemic. More small business owners are open to working with agencies that aren’t in their own backyards.

I will save the story of the business referral someone gave to a rocking business owner in California that recently led to our newest client relationship.

We aren’t “remaking work.” Remote work is how we have worked for 10 years. We focus on doing great work with people we love for people we love while taking care of our loves.

You are trying to save resources and graphic design seems like something you, a team member or a marketing / communications professional can do.

You’ve worked hard to make your dream a reality. Of course, you want to ensure it is recognizable. The first rule of thumb? Build trust in your brand.

Building that trust requires a connection with your target audience. To achieve it, your creative execution must be constantly consistent. It is crucial to get it right.

Here are four tips:

• Know what you need before you begin. Define your brand pillars to create a strong foundation. What is your brand vision, personality, positioning and affiliation?
• Next, have a creative professional define brand colors, fonts and creative execution guidelines. Mind the brand.
• Don’t settle. There are many programs that allow anyone to try their hand at graphic design. Use caution. Layout, font and colors are just a few of the key elements of graphic design.
• Take your time. If you choose to DIY your brand creation, understand it will be a time-consuming process to get it right. Take the time necessary to not only learn what you want, but what you need. Learn the art of design.

Experience pays. In the end, it will save you time and money to hire a professional graphic designer. They have the programs and experience to communicate your brand. They will give you the exact guidelines to follow to easily remain consistent and help distinguish your brand from the competition.

Own it. Once you have chosen your brand architecture and standards, own them. Use them religiously. Don’t use your logo in one color scheme on one social media post, then alter it for another. Instead of a random mixture of colors, know and use complementary colors. Keep all of your design elements consistent – Every. Single. Time.

There is value in creative and graphic design. Be consistent and follow brand guidelines. If you don’t have consistency, you won’t build connection. Without them, you may as well do nothing at all.

In conclusion, have a partner or team with the experience and know-how to help you stay consistent. We’re ready to rock when you are.

Most business leaders know successful marketers when they meet them. These marketers are focused on the same things they are. Building enterprise and customer or client value.

Marketers must mobilize all the people inside and outside the organization. They are focused on return. Do less, more consistently and effectively.

Therefore, hate to tell you, just because your bestie is on Instagram, doesn’t mean she is a marketer. Newsflash. Sorry to disappoint.

Moreover, our team is filled with seasoned marketers. We have fabulous, cream of the crop interns. They keep up with multiple clients, projects, deadlines, industries and trends. These folks are skilled enough to have conversations with CEOs. Front Porch Marketing is not a teaching hospital. For instance, we are triage surgeons on most days.

Technology and consumer attitudes have and will continue to change drastically. Marketing professionals must stay flexible. Know a bit of everything that is going on in the company. Some days are filled with customer service and distribution. Meanwhile, other are sales management and internal communication.

However, despite the varying roles, these qualities are at these professionals’ core. Super powers they have in common.

The Super Powers of Successful Marketers

1. Adaptable. In other words, with all technology changing at light speed, know how to evolve with it.
2. Analytical. Marketing is data driven. Some don’t know what to do with all the data being generated. Therefore, if you can sort through it, and find the relevant. You will be indispensable part of any organization.
3. Collaboration. Must be an extraordinary team player. Seek input. Solve issues. Foster cooperation. Similarly, often the CMO is the company’s glue. The entire team rallies around the company’s vision because of this person. Illustrate how collaboration creates more value.
4. Excellent communicators. Words have power. The right words break down barriers and rally the troops. Inside and outside the organization.
5. Creative. Marketers value innovation. Take risks to facilitate it. They vigorously seek solutions. Explore new approaches. In conclusion, continuously.
6. Inquisitive. The best marketers are a cross between a detective and a scientist. Therefore, they ask the questions.
7. Strategic. Start with why. Strategy is the key to successful businesses. Obsessed is a strategic thinker. Constant eye on the market. Diligently studying consumer behavior. In addition, watch the competitors’ every move.

In conclusion, marketing is a marathon not a sprint. Have the right people on your team. Boulders move up the hill with smart people pushing them. Above all, right now, everyone could use a few less boulders. Therefore, pick the marketers that demonstrate super powers.