Tag Archives: Branding

Most people associate direct-to-consumer (DTC) marketing with eye-catching branding, emotional storytelling, and engaging social media tactics. Meanwhile, B2B marketing often leans on logical arguments, technical details, and dry case studies. But what if B2B brands borrowed some of the best tactics from DTC companies?

By applying DTC strategies, B2B brands can create more engaging, memorable, and impactful marketing. Here’s how.

Build a Brand, Not Just a Business

DTC brands focus on identity and emotion. Many B2B brands focus too much on their product and not enough on their brand identity.

Example: Just think of how some of these companies — like Chewy, Hims & Hers, and Warby Parker — have cultivated strong brand personalities.

Key takeaway: Develop a strong, recognizable brand voice, mission, and aesthetic  — something that resonates beyond just your product or service. B2B customers want to buy from brands they trust and connect with, not just vendors.

Humanize Your Messaging Like a DTC Brand

DTC brands speak to customers, not at them, using casual, relatable language. In contrast, B2B marketing often defaults to corporate jargon and overly complex messaging.

Example: Instead of saying, “Our enterprise solutions optimize workflow efficiency,” say, “We help teams work faster and smarter — without the headaches.”

Key takeaway: Write like a human, not a business textbook. Buyers are still people, even in B2B.

Prioritize Customer Experience, Not Just Sales

DTC brands thrive on seamless, enjoyable experiences—from website UX to packaging to post-purchase engagement. B2B buyers also expect ease and efficiency, yet they often deal with clunky websites, slow response times, and uninspired content.

Example: Slack disrupted the enterprise communication space not just with a great product but with an intuitive design and customer-first mindset.

Key takeaway: Treat every touchpoint like an experience, not just a transaction.

Leverage Social Media Beyond Just LinkedIn, Like a DTC Brand

DTC brands dominate Instagram and TikTok — not just for selling, but for building a community. B2B brands often limit themselves to LinkedIn and corporate blog posts.

Example: Shopify’s playful and engaging social media presence on multiple channels, which makes business content feel accessible and fun.

Key takeaway: Don’t be afraid to show personality and engage where your audience spends time.

Focus on Storytelling Over Features

DTC brands make their customers the hero of the story (e.g., Nike’s “Just Do It” campaigns). B2B brands, on the other hand, tend to list features instead of crafting a compelling narrative.

Example: Instead of “Our CRM software has AI-driven analytics,” say, “Imagine cutting your admin time in half so you can focus on growth.” For our B2B client Integrated Advisors Network, we create on-going stories featuring IAN advisors. These stories are relatable and demonstrate the passion and drive that their advisors have for their own businesses that IAN helps support.

Key takeaway: Lead with the impact your product has, not just its specs. What’s in it for your customer? How are you making their lives better?

DTC Brands Embrace Video and Interactive Content

DTC brands lean heavily on short-form videos, influencer collaborations, and interactive content to capture attention. B2B brands still rely too much on static PDFs and lengthy white papers. Can that information pivot into a more entertaining, relatable format?

Example: HubSpot creates bite-sized, engaging video content for YouTube and social media rather than relying solely on long-form blog posts.

Key takeaway: Experiment with video, interactive quizzes, and engaging formats to make your content more dynamic.

Win Like a DTC Brand

B2B marketing doesn’t have to be dull, robotic, or overly complicated. The best DTC brands win because they connect emotionally, simplify messaging, and create unforgettable customer experiences. By borrowing these tactics, B2B brands can stand out, engage their audience, and drive long-term loyalty. This year, think about: What’s one DTC marketing tactic you think could work for your B2B brand?


First of all, a strong logo is a crucial part of branding, but it’s not the full picture of your marketing communications. Many businesses stop after getting a logo designed, thinking they’re set for success. In reality, a logo is just the foundation of your brand home — it’s what you build up around it that creates a memorable and effective brand.

So, what marketing communications do you actually need to support your brand and ensure consistency across all touchpoints as well?

1. Brand Messaging & Brand Voice Guidelines

Your visual identity is important, but your brand voice is what gives your business personality. In reality, a well-defined brand voice ensures consistency and a cohesive message across all platforms, from social media posts to email campaigns. Overall key elements include:

  • Mission statement: why does your brand exist?
  • Core values: what principles guide your business?
  • Tagline or brand promise: a short, memorable phrase that sums up your brand.
  • Tone of voice: should your brand sound professional, playful, authoritative, or conversational?

2. Website & Digital Presence

Your website is often the first impression people have of your brand. After all, it’s your digital office. Therefore, welcome people in! A well-branded website might include:

  • Consistent typography and color palette: match and support your logo.
  • Clear, compelling copy: speak to your audience’s needs.
  • A strategic homepage: immediately communicates what you do and why it matters.
  • SEO-optimized content: help people find your brand online when they type into a search engine.

3. Social Media Branding

Every social platform is an opportunity to reinforce your brand identity with digital marketing communication. Beyond using your logo as a profile picture (avatar), you could create:

  • Branded cover images & templates: for posts and stories.
  • A defined content style: are your posts inspirational, educational, or entertaining? Are you using video marketing?
  • Consistent brand voice: build recognition and trust over time with captions and responses.
  • Content calendar: plan your posts in advance to leverage business milestones.

4. Business & Marketing Collateral

Next, your brand needs to be cohesive across every touchpoint, including physical and digital marketing materials. Even small details like branded invoices or packaging inserts help reinforce your identity. In this category, some must-haves include:

  • Business cards: still a powerful networking tool.
  • Brochures or one-pagers: great for in-person meetings and events.
  • Pitch decks or presentations: professionally designed slides make an impact.
  • Email signatures: a small but powerful branding opportunity.

5. Email & Advertising Templates

Every ad or email you send is a chance to build brand recognition. Therefore, consider:

  • Branded digital templates: for newsletters, and sales promotions.
  • Consistent print and digital ad creative: again, match your brand colors and tone.
  • Landing pages: continue the look and feel of your website, but for special events, promotions or initiatives.

6. Customer Experience Touchpoints

Looking past marketing materials, your brand should next be reflected in every customer interaction — even how you greet customers in-store or on calls. So in addition, consider branding elements:

  • Customer service responses: Branded email templates and a consistent tone.
  • Packaging design: Unboxing experiences create lasting impressions.
  • Automated messages: Order confirmations, appointment reminders, and follow-ups.

7. Unconventional Marketing Communication Touchpoints

Finally, beyond the usual marketing materials, some of the most memorable brand moments happen in unexpected places. Sometimes, the smallest details leave the biggest impression. In short, the more your brand feels alive across all touchpoints, the stronger the connection with your audience. Hence, here are some unique ways to reinforce your brand identity:

  • Branded Wi-Fi Network Name: If you have a physical location, renaming your guest Wi-Fi to something fun and on-brand (e.g., “Caffeinated_WiFi” for a coffee shop) adds a small but clever touch.
  • Custom Hold Music or Voicemail: Instead of generic hold music, why not reinforce your brand’s personality with a custom message or a carefully chosen playlist?
  • Unique Job Titles: Instead of “Customer Service Rep,” what about “Customer Happiness Hero”? Use titles to reinforce brand personality. Indeed, just ask Julie, our Chief Rocker.
  • Branded Auto-Responses: Even automated out-of-office emails or chatbots can carry your brand’s tone. So instead of “We’ll get back to you soon,” we might say something fun, like, “We’re out on the Porch—expect a reply in 24 hours!”
  • Surprise & Delight Moments: Send an unexpected thank-you note, add a quirky Easter egg to your website, or include a handwritten note in a shipped package to make your brand feel more personal.

Marketing Communications Can Help Build a Cohesive Brand

A logo is just the start of your brand’s identity. So overall, to build recognition and trust, you need a fully developed marketing communications strategy that extends across every platform and touchpoint. By creating consistency in visuals, messaging, and customer interactions, you ensure that your brand isn’t just seen — it’s remembered.


The narrative of your brand storytelling and messaging builds an emotional connection with customers and clients — and should not be overlooked. This is a powerful marketing tool you can use to differentiate your brand from your competition, and so much more. Once upon a time can grow a brand from a garage band to a full symphonic orchestra. From a video on a phone to a full-fledged blockbuster movie, and happily ever after.

Strengthening Brands Through Storytelling

Recently, two new clients reached out to us to strengthen and grow their brands. These two leaders — one a mid-sized manufacturer and the other a non-profit founder — realized their vision and mission weren’t being articulated strong enough. Their narratives were powerful, but were not being communicated in the most impactful way both internally and externally.

And these business leaders knew Front Porch Marketing would activate their superpowers to propel their brands to realize business results. These results included internal alignment, engagement, increased brand awareness and increased revenues.

Over the holidays, I was reminded of the power of storytelling by watching movies and listening to music.

Storytelling Connects Us Using Music and Movies

Courtesy of my daughter’s prompting, she and I enjoyed watching movies and listened to great music over the holidays, among other things. These experiences always remind me of the power of brand storytelling. And the success so many brands have had by doing it well.

Memorable Storytelling From Past to Present

“Let’s go to the movies, Annie,” to quote the great Daddy Warbucks. Growing up, my parents took me to musicals at The Muny and The Fabulous Fox in St. Louis, Missouri. One of the many shows I saw was Annie. My middle name before I got married was Ann. My mom thought it was cute to call me Annie any chance she could.

Wicked … the movie vs. the musical? From an early age, I was hooked on The Wizard of Oz. It could have been the ruby slippers. Who doesn’t love a good shoe? I cast myself in the garage version of The Wizard of Oz. I still can recall most of Dorothy Gale’s lines. But I had no idea what happened before Dorothy followed the yellow brick road. Whoa, there was a lot. And thanks to Wicked the musical I know the story behind the story. It was genius storytelling.

And, then came the movie this year. And it was only part one. Sign me up for part two right now. And kudos to all things Wicked the movie. The actors, the sets, the music. All of it.

Stories I’ll Remember From This Year

Red One, I thought it was brilliant. Who doesn’t want the Rock and that Captain America to save Christmas? An E.L.F. — Extremely Large and Formidable — operative joining with the world’s most accomplished tracker. As well as all the other special forces for the tooth fairy and other mystical creatures. To quote Jimmy Fallon, “Come on, bud.” So good.

And, the explanation of the North Pole? “Beam me up, Scotty.” The North Pole is a much cooler place than I ever imagined — such imaginative storytelling in this movie. The portals in the toy shop! I told Audrey I was going to start working at one. She didn’t think that was a good idea. And as far as Santa’s reindeer go, this is the only movie that I can recall that portrayed them so well. They are true forces of nature. That movie was a master class in storytelling!

Oh, and of course, Taylor Swift was a highlight of our holiday experience this year, again due to my daughter. She brought Taylor’s music back into my life. Also, thanks to my sweet girl, we have a forever memory of attending The Eras Tour in Miami, Florida. Um, excuse me for this but, “It was rare. I was there. I remember it.”

Telling The Right Story Endears Audiences

Taylor Swift is the GOAT of storytelling. She somehow connects with both an 11-year-old and a, cough, 50- something adult, in similar and different ways. Long live her words, music, talents, vision, inspiration and engagement. She is the epitome of bold, memorable storytelling.

If you are in doubt, listen to The Tortured Poets Department, which much to my daughter’s chagrin I sometimes call The Tortured Poets Society, because of my age (Dead Poets Society). I am sure the great Taylor Swift knows the magic of this movie, and realizes the impact that it had on a generation.

Waxing lyrical about brand storytelling and messaging through the lens of my holiday happenings seems like a great way to start the year on a positive note. I hope this idea of storytelling resonates with you too. If so, let us know. Or, share it with a business or nonprofit leader you know who wants to grow their businesses beyond a garage band.


A brand’s visual identity is more than a logo or color palette —  it’s the visual representation your business’s values, mission, and personality. For small businesses and non-profits, a well-crafted identity builds recognition and trust. However, as these organizations grow and evolve, branding may need to change to reflect new goals, audiences, or offerings.

Why Evolve Your Visual Identity?

The decision to update or overhaul a visual identity often stems from growth or change. Here are key reasons a brand might evolve:

  1. Business Expansion: As businesses introduce new services or products, their branding may no longer reflect the full scope of their offerings.
  2. Shifting Target Audience: As the organization grows, its audience may broaden, requiring visuals that appeal to a wider or different demographic.
  3. Modernization: Visual trends change over time, and keeping a brand fresh ensures it remains relevant.
  4. Increased Professionalism: Many small businesses and non-profits start with DIY branding. As they mature, a polished identity can better reflect their level of professionalism, and dial up the credibility.

Key Elements of a Visual Identity

When evolving a brand’s visual identity, several components come into play:

1. Logo

The logo is the anchor of a brand’s visual identity. A redesign might simplify or modernize it while maintaining familiar elements for consistency. Updating or streamlining symbols can make a logo more versatile and contemporary.

2. Color Palette

Color evokes emotion and conveys values. Refreshing a brand’s color palette can help better align it with the organization’s current mission. Updating colors to align with trends can also modernize a brand’s visual identity.

3. Typography

Fonts communicate personality and tone. As businesses mature, they may shift from playful fonts to more professional ones. Introducing new fonts or pairing complementary styles can enhance both readability and brand perception.

4. Imagery and Graphics

Visuals, such as icons and patterns, help communicate the brand’s personality. Evolving these elements to align with the brand’s current focus ensures a cohesive look. For instance, non-profits may shift from abstract graphics to real-world photography as they grow their impact.

The Visual Identity Refresh vs. Rebrand

When evolving a visual identity, it’s important to determine whether your organization needs a refresh or a full rebrand. A refresh updates key elements (like colors or fonts) while keeping the core identity intact. This option is ideal for businesses looking to modernize without losing recognition. A rebrand is a complete overhaul, suitable for organizations undergoing significant shifts in their focus or mission.

Impact of a Refreshed Visual Identity

A refreshed visual identity signals growth and professionalism. It can attract new customers or supporters and keep your existing audience engaged. Modernizing your brand positions you as adaptable and forward-thinking, creating stronger emotional connections with your audience. Evolving with purpose is the goal.

For small businesses and non-profits, evolving a brand’s visual identity is about aligning with new goals and audiences. Thoughtful updates can amplify your message, improve recognition, and ultimately lead to greater success. Whether you’re expanding your business or growing your non-profit’s impact, evolving your visual identity ensures you stay relevant and resonate with the people you serve.


Brand storytelling has become a popular marketing strategy in recent years as companies face greater competition in the marketplace. This strategy consists of sharing personal stories and experiences to stimulate an emotional reaction from your consumers. When done thoughtfully and honestly, telling your stories can greatly benefit your brand. 

Storytelling Makes Your Brand Feel Approachable and Personable 

Whether you are just starting your company or have been established for years, your team has worked hard to develop a strong brand identity. So, you should want to capitalize off your company values and the personal values of the people that make up your team. Incorporating team testimonials and bios as part of your company presence adds life to the brand. It can make customers feel more familiar with the company when they choose to interact with and support you. 

Unique, Relevant Stories are Key to Differentiating Your Brand 

Your company should continually develop new ways to distinguish itself from competitors. Sharing anecdotes from your business and its members offers unique perspectives that consumers can benefit from. Sometimes, stories are much easier to remember then lists of facts or statistics – finding a good balance is important.  

Utilize Various Media Platforms to Attract New Audiences 

Practicing brand storytelling across media platforms is a great way to increase your company’s brand awareness. By posting on and monitoring different outlets, such as social media, newsletters, and company websites, you can expand your reach and gain insights into the customers who engage with your posts. Be sure to promote your different accounts across platforms and encourage viewers to share your content with others. Developing this relationship with consumers can build trust and loyalty, which encouraging customers to want to share your company with their friends. 

Be Sure to Include Customer Experiences 

Brand storytelling should not only include the stories of your company and its employees. You want your customers to also feel like a part of your business. By providing space for customers to share their experiences with your services, you can strengthen their loyalty to your brand and hear how your work is perceived. Effective communication between business and consumer is crucial to appearing transparent and ready to help. 


When using images to market your business, photography tips can make a big difference in sharing your brand’s image with the world. Don’t just take any picture — take the right picture. And think before you snap. Planning out your brand or product photography will make this time well spent. Think about all the places you will use the photography (ie social media, ads, website, etc) and plan your shots to show your product in the best way possible.

1. This Photography Tip Starts Before You Take a Picture: Understand Your Brand and Your Market

Understanding your brand/market is the first step to knowing what kind of photos you need. Get an idea of what you want to convey to your audience and what values you want to

display. Something to help you understand is to create a mood board of photography styles you like or just an overall aesthetic. Websites such as Pinterest is perfect for creating a mood board.

2. Invest in High-Quality Equipment

Make sure you have a good camera and lenses that can help you with your photography. There are many lenses that would better suit your needs, depending on what you want to shoot. Do some prior research on what cameras are best for what you want to achieve. Overall, when looking for a camera, this website that can help with figuring out what camera would be the best fit. 

3. Learning the Fundamentals Is A Photography Tip To Start With

Composition techniques will help you make visually appealing photos and help with your overall image. Framing and using the rule of thirds is very beneficial when you are taking photos of products, people, and places. Learning these techniques will elevate your photos and give a more professional feel to them.

4. Use the Best Lighting

Overall natural light develops the best results. Depending on the time of day, it can make or break your photos. Choosing morning or later evening times when the sun is lower, results in a softer light and a better image. If you want to shoot inside invest in soft boxes and flashes. For product photography, it’s best to have bright lights and a solid background to get that professional look.

5. Highlight Your Product or Services

Showcase your products and services in action and show how they can benefit your customers. Focus on capturing your brand and the overall message you want to convey to your audience. Photography tip: Show your product or services in a real-life setting, capturing action shots or setting up a still life. 

6. Biggest Photography Tip: Edit, edit, edit!

Use editing software such as Lightroom or Photoshop to enhance your images. Adjusting brightness, highlights, contrast, and colors will ensure your photos look professional. There are also photo editing tips on YouTube for those who want to get into editing more. And finally, here is a website that has some photography tips and tricks for a beginner.

Photography Tips Can Help Make Your Brand Stronger

Overall, you can create solid brand or product photography by taking the time to plan out what you will need, learn the photography tips, and use your time and resources efficiently — to make your brand stronger.


Brand Guidelines help keep your brand on track. I think we can all agree that your brand is your most important asset. Some people may think your logo is the sum of your brand identity, but it’s more than that. It’s the personality of your brand. You’ve spent countless hours, not to mention your blood, sweat and tears making your brand come to life. And you want to protect your brand identity through consistent marketing and messaging across all your channels. To do this, you need to develop brand guidelines.

What Are Brand Guidelines?

By definition, brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. We typically think these rules are utilized by designers, but they should be adhered to by anyone who interacts with your brand whether inside or outside of your organization.

The components included in brand guidelines vary from company to company, and they can range in size from a few to many pages. Typically, at a minimum, brand guidelines will include logo usage guidelines, color palettes, typography and brand voice.

Why Are Guidelines Important?

It can be tricky to keep your brand identity consistent. As your brand grows, you may also grow your team and start to use external resources. When you have clear and consistent guidelines in place, you protect how your brand is portrayed both visually and in writing no matter who is developing the communications and no matter if the audience is internal or external.  

  • Ensure Consistency — From your website to your social media posts and print materials, your communications should be cohesive. Part of a family.  It makes your brand reliable and shows you take pride in your brand.
     
  • Create Recognition — Your audience should be able to easily recognize your brand. They help you stand out in a competitive market.
  • Set Standards and Rules — These rules make certain everyone is using the brand visual elements correctly. This can range from logo placement to color palettes and fonts. These are not meant to stifle creativity, but rather safeguard that everything appears correctly.
  • Build Value — They create compliance inside and outside of your organization. When guidelines are adhered to, it creates and maintains a strong brand presence in the market.

When you have brand guidelines in place, you have the foundation to create a consistent and successful brand identity now and in the future.


Have you created a unified brand voice for your company? If so, kudos to you. Have you done an audit to make sure you are communicating it consistently across all internal and external channels? Your brand voice matters. In your business category, and to your customers and future customers, brand voice sits at the core of your relationships. It fosters connection, community and confidence in a brand.

What Is Your Company’s Brand Voice?

Your brand voice is the tone in which your business speaks to its audience. It’s the unique personality behind a business. Have you defined that for your company? You can get started on that process by asking yourself a few questions.

  • What are the four or five adjectives that are unique to your company’s voice?
  • What human traits set your brand apart?
  • What other brands inside and outside your industry do you admire?
  • Why did your clients and customers choose your services or products over others?

How to bring a brand voice to life and maintain it across all channels

Strong brands use their voice wisely. They include these elements in their branding and marketing toolbox when they are maintaining their brand voice across all their marketing channels.

  • Brand Vision: A clear and concise articulation of the brand’s purpose, mission and values. A strong brand vision can guide a brand in everything they do, and customers recognize this. It helps guide a brands activities, messaging, associations, partnerships and all marketing efforts.
  • Target Audience: A detailed understanding your target audience, including your demographics, interests and pain points can really help a brand focus their efforts efficiently and effectively to grow a brand with people who are active, engaged and already predisposed to your brand’s message.
  • A Message Map: The core messages that the brand wants to convey to its audience. For the most effective branding and marketing, brands use a message map to make sure they are hitting all the most effective benefit points that their business is trying to convey.
  • Tone Of Voice: This is consistent and appropriate tone of voice that aligns with the brand’s personality. The tone can be like a parent, a trusted friend, or even a peer. Maintaining consistency here means customers can recognize your brand even without your logo or name just by how the brand talks.
  • Messaging Guidelines: Specific guidance on how to express the brand’s messages in a consistent and engaging manner, whether that’s in ads, social media, print materials, broadcast, or editorial.

Strong Brands Build Business

Front Porch Marketing specialized in helping brands and companies create and maintain strong brand voice to build business and ultimately, the bottom line. Let us know if we can help your business grow with clear, concise brand voice.


This is anniversary number 13 and it is sweet and humbling. And I am forever grateful for our team, clients and advocates.

13 is a lucky number.

It represents fearlessness. And, although at times fearlessness is hard amidst all that is going on with our business, clients, family, and in the world, for our business and me it is a guidepost.

Today I’m sharing 13 branding and marketing truths that still ring true, to celebrate our 13th year of doing what we love.

  1. Branding – Start-ups and small to midsize businesses who have defined and live their brand architecture achieve their business goals.
  2. Conviction – Successful businesses and business leaders articulate their brand. They know it stands for a specific and meaningful promise. These business leaders champion it internally as well.
  3. Consistency – Our clients deliver on their brand at every point of contact, internally and externally. They understand if they don’t it will dilute the competency of the organization.
  4. Connection – The relevancy and persuasiveness of a brand must be realized by the business’ target. Emotional connections make target audiences more predisposed to your company and its products or services.
  5. Knowing you are not your customer.
  6. Yet, knowing who your key client or customer targets are key.
  7. Defining and monitoring the competitive landscape.
  8. Creating and integrating key messages into all communications.
  9. Being grateful for your relationships. Give back to those who support you. Encouraging them and providing help to them professionally or their businesses along the way.
  10. Networking – This doesn’t have to be large groups, weekly or monthly meetings. But those help. Always be open to meeting new people and trying to help or connect with them.
  11. Email marketing is the bomb. Don’t underestimate its power.
  12. Having and trusting strong account managers, creative directors and content specialists. They make magic happen.
  13. Work with people who you love, for those you love, creating and executing work you love, whilst taking care of your loves.

Finding inspirational websites when you’re designing for a brand can be tough, especially if you don’t know where to start. I have compiled a list of some of the best websites that you can use as a resource to give you some ideas when you’re stuck next project. 

Inspirational Websites For Branding

behance.net

Behance is a great resource to use if you want to see how some big designers display their portfolio. You can explore a wide range of creative projects, discover new trends, and get inspiration.

dribbble.com 

Dribbble is another great resource that is similar to Behance. It allows users to showcase their projects at any stage of their production. It is also great for UI/UX and web design trends. 

Typography Inspiration

creativemarket.com

Finding fonts is always time-consuming. They categorize fonts in certain styles so it is easy to find inspiration and the best fonts that fit your design needs. Creative market is a great place for not only fonts but other creative assets.

typewolf.com

Typewolf is a great resource for font pairings, and finding similar fonts that you like. It is also a great place to keep up with font trends and see the fonts you like on mockups.

Inspirational Websites for Overall Creativity

Pinterest

Pinterest is a great resource for all things considering branding. You can keep your ideas organized within your various boards and pins and even look at the boards of others. Once you find things that interest you, the algorithm is great at suggesting images that match your taste and interest.

Instagram 

Instagram is great for finding accounts that can give you inspiration on current trends and projects. Various accounts post their own projects or accounts that keep up to date with trends. There are also a lot of educational videos or posts that can help out with future projects. 

Color Inspiration

coolors.co

Coolors is a perfect website for all things color. You can generate your color palette as well as find colors that match your current colors. You can also explore color palettes that are trending. It is also helpful because it has all of the color codes you would need for a project. 

colorhunt.co

Colorhunt is also very similar to Coloors where you can generate your palette and explore others. You can also look up tones and hues that will give you various palettes of those colors. 

Finding Help From Inspirational Websites

Once you visit all of these websites, you’ll see that there are loads of resources out there to get you started, whether you are researching color, type, logos or branding. These resources can also be helpful when you’re trying to take your brand to the next level. Seeing what has been done, and what the possibilities can be can inspire you to create an even stronger brand.