Today, social media is a huge part of people’s daily lives. It is used as a way to communicate, keep up with family and friends, see what’s happening around the world and network virtually with business connections that we may not have the opportunity to meet in person.
Social media is such a major component of people’s personal lives. It should be a sure sign for small businesses that a social media presence is an absolute must to build and grow. It is a way for businesses to interact directly with current customers. It is also a way to reach potential customers.
These days, consumers and clients want to engage with businesses through social media and expect businesses to be present on multiple networks. The key to using it successfully is choosing the right networks and consistently updating content. With all the platforms that exist today, the big question for small businesses is, “Which networks are right for my business?”
At Front Porch Marketing, we are big proponents of social media. It is the foundation of almost every marketing plan we create.
Some of our favorite social media networks on the Porch:
- Instagram – for sharing visual content
- LinkedIn – for B2B companies
- Facebook – presents a huge opportunity for consumer engagement
- Twitter – allows businesses to keep on top of what is being said about their industry and stay ahead of the competition
What small businesses have to do is figure out which networks are the right fit for their company based on their target audience. Each reaches a different set of demographics. Once the right networks are defined, it’s critical to share content and interact with customers in a timely and consistent manner. This creates an awesome experience for the customer and any potential customers who may be watching.
If you are looking to establish, expand or evaluate your social media presence, we can help!