Influencer marketing has become a very popular form of social media marketing. Brands have discovered that an influencer partnership can have a positive impact on their revenue. This form of marketing allows brands to spread their content, connect with consumers, and build relationships more organically and directly.
An influencer is someone who acts as a mutual friend, and connects your brand with your target consumers. In today’s technological world, people are exposed to an abundance of purchasing choices, yet they don’t have the time to research them. Instead, buyers rely on friends, acquaintances, and fellow consumers to inform their purchasing decisions. The rise of social media has made it easier than ever for people to find other people who will help give them the information.
Luckily, social media has also made it easier for brands to seek out and partner with influencers who will get people talking about their company and products.
Partnerships with the right influencers can be extremely positive for your brand. A successful influencer will drive traffic to your site, spread your message across social media platforms, and grow your following. Ultimately, their recommendation sells your product.
When considering influencer marketing:
- Numbers aren’t everything. Don’t rely simply on the number of followers or social media likes an influencer has. Focus on who their followers are and what they are interested in. Those things matter more.
- Brand alignment is a must. Partner with influencers whose audiences align with your brand and the products you sell. Influencers come in all shapes and sizes: celebrities, industry experts, bloggers, YouTubers, journalists, etc.
- Authenticity is key. Collaborate and build relationships with influencers that truly believe in your brand. Buyers can detect partnerships that aren’t a genuine fit, and that may turn them away from your brand.
In 2018, influencer marketing is a powerful tool. If you’d like to develop relationships with social media influencers and aren’t sure where to start, call us. Front Porch Marketing can help!