Fall is a season full of new engagement and reconnection. There are new coworkers in our offices. Our children are reconnecting with friends at school. Also, its a good time to look at tactics and strategies to increase your marketing ROI. After all, it is the last quarter of 2018. Enter the power of email marketing.
Certainly, social media is important. (We love connecting on Instagram and Facebook!) Yes, influencer marketing campaigns are on the rise. But, email marketing is still known for higher ROI percentages for new and repeat consumer engagement.
Why? Email allows for a more “conversational tone.” As a result, email communication can create a genuine feel for the consumer. Remember, “a small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
Email marketing has higher ROI percentages for new and repeat consumer engagement.
Here are some tips for successful email marketing communications:
Make it personal: Know your audience. Personalization goes beyond including users’ names. This is an expected practice and off-putting if not done.
Email marketing allows you to “create different journeys for different groups,” says Forbes contributor Seamas Egan in his article, Netflix Is Winning At Email Marketing. Use the power of personalization to your advantage.
Make it interactive. Egan suggests using GIFs to animate emails. This is a great way to create relevant and interactive content. Check out this collection of animated marketing emails for inspiration.
Make it quick and easy. The less effort and time required for interaction, the better. Make emails skim-friendly. As a result, readers can quickly find the call to action and the main purpose of the email.
Sometimes a single email triggers a response that reconnects us. But, sometimes a single email is all it takes to land new business.