Any good marketing plan wouldn’t be complete without the inclusion of some event marketing as part of the mix. Hosting an event allows you to reach people personally, build a relationship, and increase brand loyalty.
I love a good analogy, and I liken running an event to conducting a symphony. A symphony needs a strong conductor to unify performers, set the tempo, and control the pacing of the music. It needs a strong and diverse instrumental ensemble to provide a beautiful, multi-layered performance. And it needs a captivating musical score that sets the tone and crescendos in spectacular fashion.
Planning and executing a successful event lies in these details:
Crystallize Your Vision
Start by “scoring” your event. Identify your audience, define your message, and determine the experience you want to provide. Having a clear vision is important, because all the smaller event details and decisions will flow from it.
Logistics Follow
Your “score” will inform your logistical decisions. Choose a venue, food, music, entertainment, format and feel in keeping with your vision. Stay true to the experience you want to provide and these decisions will flow easily.
Choose Your Partners Wisely
Ensure the professional partners you choose to assist you are on board with your vision. Your caterer, photographer, videographer, etc. should be well versed in what your plans and expectations are for the event.
Plan and Train
Plan everything, down to the minute. Have a schedule and a timetable. Ensure that your “orchestra” understands their roles from beginning to end. Identify your transition times, your presentation times, time spent ramping up and time spent winding down. It’s all important. Extremely important.
We love planning and executing events for our clients. Most recently, it has been our privilege to partner with Practice Ministries in order to “Set the Table” for the future success. We look forward to delivering an exceptional experience to their attendees bright and early on Thursday morning!
Do you need some help planning an event? Come see us on the Porch!