How can you start pitching like a PR Pro in 2024? As we begin the year anew, producers, editors, and reporters are pursuing stories that will empower audiences to stick to their resolutions surrounding health and fitness, business growth, financial success, parenting, and many other areas.
PR Pro Tips for Pitching a Story Idea Using the New Year’s Resolution Angle
In a New Year pitch, skip the mundane details. Use succinct adjectives that will create an immediate visual in a producer’s mind’s eye. As a PR Pro, help the producer see their audience responding to the content. Highlight convincing before-and-after visuals — especially if your client is in fitness, weight loss, or beauty product spaces. Then have your client provide detailed tips and ideas that will motivate people to accomplish their New Year goals using their products/services.
As a PR Pro, position your client as an expert in their business or service and have them disseminate advice for easily accomplished New Year goals. This is highly effective with clients who offer information for the following:
- Fitness
- Weight loss
- Organization
- Travel
- Financial advice
- Nutrition/healthy eating
As people retain and implement your client’s advice, pitch an on-going monthly segment to have your client check in with audiences to offer encouragement on how to sustain New Year habits/goals throughout the year.
Keep Your Pitch Simple and Succinct
A pitch should begin with a bold statement that’s impossible to ignore. So ask a question, share a personal story, or throw in an unbelievable statistic to get their attention. Then after the attention-grabbing start, follow it up with a quick explanation. Follow PR best practices for success. After all, producers and editors are eager and willing to book a guest who engages an audience with valuable information that will help them achieve their New Year goals.