We on the Porch are passionate about Branding! We have talked about branding. We have talked about lifestyle branding. Now let’s talk about how photos define your brand.
Simply put, pictures are as integral to your brand as grapes are to wine! They bring your brand to life. Beautiful photography can be used in so many ways! Photos can be used on your website, for sales materials, market/trade shows, third-party training materials and for social media.
Delivering your brand message via social media is imperative. Of the top five social media sites, two of them are 100% visual! You can’t gram or pin without a photo, so what should that visual be? Your visual storyboard is just as important as your branding message.
Considerations:
Studio Shoot or Location Shoot?
Obvious or Subtle?
To Demonstrate or Not to Demonstrate?
Features need highlighting?
Professional or smart phone?
How to Represent the Brand?
Hold up a minute! How to represent the brand? Yes, remember all the branding work you’ve done around brand promise, brand characteristics … these need to be applied to your photography. A simple three-question quiz to ask when choosing a photo to represent your brand:
- Does it match your brand personality, characteristics and definition?
- Does it evoke emotion?
- Does it illustrate your story?
Should you invest in professional photography? Heck, yes. There is a direct correlation to sales for almost all the brands we represent. Photography matters. It is worth the investment.
Need proof? Here’s our Client L’Amour Des Pied’s showroom floor before and after an investment in photography.
Our world is served to us on screens and those screens can’t give us a 5 sense experience, we must rely on the photo to evoke necessary emotion. Remember, a picture is worth a thousand words.