Marketing leaders, what are you doing to nurture relationships with your customers?
Consistency and connection nurture relationships. Sure, loyalty and points programs are tactics that bring brands and customers closer together.
But genuine allegiance is an outcome.
A recent conversation with a marketing leader provided inspiration. This marketing leader has had some challenges. But realized the value of marketing.
The company had cut the marketing budget. All the momentum that person built was put to a halt. And then the company brought in a consultant. First, he asked her what was happening on the marketing front. To which she replied, “Nothing.’ And, obviously he was shocked.
How to foster genuine relationships.
Business leaders do these four things:
- Conviction – Know the brand. Marketing leaders walk the talk. And they demonstrate it every touchpoint. Then, clients and their customers can see it and feel it.
- Consistency – Do you have a message map for your client? Share the value proposition of the brands you work on, on every platform, consistently.
- Communication – Know your audience. Then recognize: how do they want to communicate? It isn’t about you. It is about what works for them. Marketing leaders will recognize this and pivot messaging to solve clients’ problems in a way that is meaningful and relevant to the client.
- Connection – If there is consistency communicating the message, then the connection will happen. But as a marketing leader, how do you deepen the ties with your client and their customers?
- Weekly meetings with clients
- Weekly catch-up calls on both status of projects, and how pain points with consumers are being addressed
- Notes on special days to recognize achievements
- Boundaries set on both sides, so that both marketing and client are set up to succeed
Marketing leadership: Take inspiration. Deepen connections. Accelerate growth.
We love to partner with smart leaders who value marketing. And, if we can help, let’s talk about mutual partnership to grow top line sales.