Does your website have a personality? How evocative are the images? Is it current? The success of your website and brand rides on these three important questions. 
These days, when people are interested in a service or product, the first stop on their shopping trip is the web. Yet marketers, more often than not, fail to realize the influence their websites have on their overall success.
The goal of web content is to move buyers past the consideration stage and into the buying stage, where they are ready to invest, join, subscribe, etc.
The moment of truth is realized when visitors reach your site – will you draw them in or push them away?
Follow these three simple steps to jazz up your website and hook your visitors:
Establish a Personality
Is your company fun and spirited? Or is it serious and conservative? Whatever your company’s personality may be, your website should convey this clear picture of your organization through its web content. A website is more than just a page filled with words and pictures. It has the power to create a trusting relationship, like that of a familiar face of a friend.
Tell Your Story Through Images
We’ve all heard the infamous saying ‘a picture is worth a thousand words.’ Many consumers make choices with their eyes instead of their heads, so images are extremely important. The kind of image you use can mean the difference between success and failure, so choose wisely. Too many generic stock photos can send a fake and stiff vibe to web visitors, turning them away from your site. Real, original photography can help visitors develop an emotional and personal relationship with your organization.
Staying Current Is Key
Creating a website is the easy part, but keeping it relevant and up to date is where many struggle. A company’s web content is almost always the first impression they give their potential customers. I can’t count the number of times I’ve visited a website for one specific reason, and get so lost in all the clutter and useless information that I eventually forget what I was looking for in the first place. The Internet has significantly shortened people’s attention spans, so having an easily navigable website has become more crucial than ever before!
If its time to get your website rockin’ again, one of our rockers is here to help!