A brand’s visual identity is more than a logo or color palette —  it’s the visual representation your business’s values, mission, and personality. For small businesses and non-profits, a well-crafted identity builds recognition and trust. However, as these organizations grow and evolve, branding may need to change to reflect new goals, audiences, or offerings.

Why Evolve Your Visual Identity?

The decision to update or overhaul a visual identity often stems from growth or change. Here are key reasons a brand might evolve:

1. Business Expansion: As businesses introduce new services or products, their branding may no longer reflect the full scope of their offerings.
2. Shifting Target Audience: As the organization grows, its audience may broaden, requiring visuals that appeal to a wider or different demographic.
3. Modernization: Visual trends change over time, and keeping a brand fresh ensures it remains relevant.
4. Increased Professionalism: Many small businesses and non-profits start with DIY branding. As they mature, a polished identity can better reflect their level of professionalism, and dial up the credibility.

Key Elements of a Visual Identity

When evolving a brand’s visual identity, several components come into play:

1. Logo

The logo is the anchor of a brand’s visual identity. A redesign might simplify or modernize it while maintaining familiar elements for consistency. Updating or streamlining symbols can make a logo more versatile and contemporary.

2. Color Palette

Color evokes emotion and conveys values. Refreshing a brand’s color palette can help better align it with the organization’s current mission. Updating colors to align with trends can also modernize a brand’s visual identity.

3. Typography

Fonts communicate personality and tone. As businesses mature, they may shift from playful fonts to more professional ones. Introducing new fonts or pairing complementary styles can enhance both readability and brand perception.

4. Imagery and Graphics

Visuals, such as icons and patterns, help communicate the brand’s personality. Evolving these elements to align with the brand’s current focus ensures a cohesive look. For instance, non-profits may shift from abstract graphics to real-world photography as they grow their impact.

The Visual Identity Refresh vs. Rebrand

When evolving a visual identity, it’s important to determine whether your organization needs a refresh or a full rebrand. A refresh updates key elements (like colors or fonts) while keeping the core identity intact. This option is ideal for businesses looking to modernize without losing recognition. A rebrand is a complete overhaul, suitable for organizations undergoing significant shifts in their focus or mission.

Impact of a Refreshed Visual Identity

A refreshed visual identity signals growth and professionalism. It can attract new customers or supporters and keep your existing audience engaged. Modernizing your brand positions you as adaptable and forward-thinking, creating stronger emotional connections with your audience. Evolving with purpose is the goal.

For small businesses and non-profits, evolving a brand’s visual identity is about aligning with new goals and audiences. Thoughtful updates can amplify your message, improve recognition, and ultimately lead to greater success. Whether you’re expanding your business or growing your non-profit’s impact, evolving your visual identity ensures you stay relevant and resonate with the people you serve.

In marketing, innovation in creativity is crucial; but can you measure creativity? How do you know if a logo, ad, website, or campaign is truly successful? Is it just about likes, shares, and clicks, or is there something else we should be measuring? Success and impact can be interpreted in many different ways depending on the goals of the creative.

Defining Success: Start with Clear Goals

Before you establish KPIs (key performance indicators), the most important question to ask is:

“What does success look like for THIS creative project?”

This question should be at the heart of any creative brief. Without a clear definition of success upfront, it’s impossible to measure the effectiveness when you measure creativity.

For some clients, success might mean brand awareness. For others, it could be about changing consumer behavior. Creative work designed to boost sales will have different measures of success compared to one focused on building a brand. Defining goals early on ensures the creative team can craft work that aligns with the client’s expectations and makes measuring success straightforward.

Measure Creativity for Excellence and Business Results

Creatives naturally focus on the artistry behind the work — how visually compelling, emotionally resonant, or innovative it is. And while creativity is essential, it’s important to balance artistic excellence with business objectives. After all, the goal is to create work that not only looks amazing and speaks in brand voice, but also delivers results like lead generation and sales.

Key Metrics for Measuring Creativity Success

Here are some of the key KPIs to look at when measuring creativity:

Brand Awareness Metrics

Impressions and Reach: This tells us how many people saw to the creative. It is important for brand awareness projects, where the goal is to get the brand in front of as many eyes as possible.

Brand Lift Studies: These studies measure the increase in awareness or perception of a brand after exposure to a campaign. They are valuable tools for understanding how well a campaign has boosted brand recognition.

Engagement Metrics

Clicks, Likes, Shares, and Comments: While these metrics are often the most visible, they shouldn’t be the only indicators of success. High engagement shows that the audience is interacting with the content, but it’s important to dig deeper. Are the comments positive? Are the shares coming from your target audience?

Time Spent on Content: Measuring how long users spend interacting with your content, such as watching a video or visiting your website (bounce rate), can give a more meaningful indication of engagement.

Conversion Metrics

Click-Through Rate (CTR): This metric tracks the percentage of users who clicked on a link or call to action (CTA). It’s a good indicator of how well the creative has inspired action.

Conversion Rate: This is the ultimate measure of success focused on driving sales, sign-ups, or other actions. It tells us how many users completed a desired action.

Cost Per Conversion (CPC): For performance-driven campaigns, this metric reveals how efficient it is in driving conversions. A lower CPC means the campaign is delivering results cost-effectively.

Behavioral Change Metrics

Customer Retention and Loyalty: If the goal is to change consumer behavior or build long-term loyalty, metrics like repeat purchases, subscription renewals, or increased usage of a service are essential.

Survey Responses and Brand Sentiment: This analysis (e.g., using social listening tools) can help measure shifts in consumer perception, loyalty, or trust in the brand.

Return on Investment (ROI)

Sales and Revenue Impact: Ultimately, many campaigns are judged by their impact on sales. Calculating the ROI helps determine if the investment in creative development and media spend led to an increase in revenue or profitability.

Attribution Models: It’s crucial to understand which touchpoints in a multi-channel campaign contributed to conversions. Attribution models help allocate credit to different parts of the campaign, giving a clearer picture of which parts are driving success.

The Intangible Impact When You Measure Creativity

Not all success can be measured by numbers. Some of the most important outcomes of creative work are harder to track with traditional metrics. For instance:

• Cultural Relevance: Did the creative become a part of the cultural conversation? Was it referenced in media or among consumers in a way that went above and beyond the initial goals?
• Emotional Resonance: Did the creative evoke the desired emotional response from the audience? Creativity that strikes a deep emotional chord can lead to lasting brand loyalty, even if it’s not immediately measurable in terms of clicks or sales.

Long-Term Impact of Creative: The Bigger Picture

Creative success doesn’t always show up immediately. In many cases, especially with brand-building or perception-changing campaigns, the true impact is felt over time. That’s why it’s important to continue to monitor brand health metrics. Surveys, focus groups, and long-term tracking studies can reveal shifts in brand loyalty, sentiment, and customer behavior that directly correlate with marketing and creative efforts.

Overall, creative work’s goal is to inspire, engage, and ultimately drive action. But it should also contribute to the long-term success of the brand. When measuring creativity with both short-term and long-term impact, we can truly understand the value of creative efforts and continue to refine approaches to deliver even greater results in the future.

When was the last time you embarked on producing video projects for a client? For most of us the probability is high as they aren’t every day, week or month projects. So, while video production is FUN and it’s important to be aware of video marketing trends, it can also be a hectic time. We might have a vision in our head of how we want the finished product to turn out, but it takes a lot of work to get there.

From the planning that takes place during preproduction, to shooting the content during production and editing the footage during postproduction it can all become a little overwhelming. Let’s spend a few minutes walking through the process from start to finish, so your next video project is smooth sailing.

Preproduction for Video Projects Is Important

Let the planning begin! All successful video projects start with a buttoned-up plan. While the list below might not be all-inclusive, it can be used as a springboard to get started.

• Kickoff Planning Meeting(s)
  First things first, you need to gather the key players to define the objective and goals of the video.
• Create a Project Overview.
  This document outlines the following elements of the shoot:
  • Objective
  • Goals
  • Project Scope
    • Video Content
    • Shoot Location, Duration, Dates and Delivery of Final Product
  • Estimate
    • This can encompass storyboarding/scripting, videographer costs (pre/production/post), photographer costs, project management, expenses (mileage, music, stock footage, meals, hair/makeup, wardrobe, meals, talent, etc.).
• Shoot Deliverables
  Once a video projects’ overview document and estimate has been client approved, it’s time to get busy on the deliverables.
  • Create a detailed project timeline and assign team responsibilities.
  • Secure the videographer and talent, photographer, hair/makeup and wardrobe (if needed).
  • Develop the script and storyboard.
  • Scout the location.
  • Schedule the shoot. Create a detailed timeline for the day(s) of filming. Make sure everyone knows when and where to be and include contact names and phone numbers.
  • And don’t forget the food. The last thing you want is a hangry team!

It’s Time to Create Your Video Project: Production

The plan is set, and it is time for filming to commence.

It’s finally time to implement all the careful planning that has taken place. The video team will arrive well before the talent to set up the camera equipment, lighting, mikes, teleprompter. The set will also need to be prepped for filming. That might mean setting up any props, adjusting furniture, etc.

Next comes the hair/makeup/wardrobe team and talent. While the video team is finalizing film prep, the talent is becoming camera ready.

The film crew, set and talent are ready so its time for a quick walk through to make sure everyone is comfortable with their roles and knows the process/filming order for the day. And remember, there are going to be hiccups. Set or script adjustments need to be made. Someone is running late. There is a wardrobe malfunction. Remember to breathe and that every problem has a solution.

So now…Quiet on the set! Action!  

Postproduction of Your Video Project

The film is ‘in the can’ and postproduction is ready to commence.

During this phase the videographer will sort and organize all of the raw footage, edit the video to tell your story, add graphics and voice and music tracks. When you are happy with the edited piece it is ready to share with your client for feedback.

Once client approved, you can then develop the different video formats needed and deliver the finished product for distribution through your various marketing channels.

Now that you know the roadmap for video project production, it’s time for you to create your masterpiece.

In the world of marketing, advertising, and PR creativity is often king, but collaborating is the key to the kingdom. One of the most rewarding — and sometimes challenging — aspects of a creative’s job is working with clients to bring their vision to life while also ensuring it aligns with the broader strategy. This delicate balance between creativity and strategy, vision and execution, is what transforms ideas into impactful campaigns.

Understanding the Client’s Vision

Every client comes to an agency with a unique perspective, a set of goals, and a deep understanding of their brand. Our job as creatives is to tap into that knowledge, absorb their vision, and expand on it in ways they may not have initially considered. The first step in this collaborating process is active listening — really hearing what the client is saying, understanding their pain points, and grasping the nuances of their brand story.

Next, we might dive deeper into the client’s brand, their target audience, and their market landscape. This isn’t just about gathering information; it’s about building trust. When clients feel heard and understood, they are more open to collaborating and more receptive to creative ideas that may push the envelope.

Collaborating Means Balancing Vision with Strategic Insight

Once we have a clear picture of the client’s vision, the next step is to balance it with strategic insights. This is where the magic happens. Creativity needs direction, and strategy provides the roadmap. A great idea that doesn’t align with a client’s business objectives is just a great idea — it doesn’t necessarily translate into results.

To bridge the gap between creative concepts and strategic goals, we ask ourselves a few key questions: Does this idea align with the brand’s core values? Does it speak to the target audience in a meaningful way? Will it stand out in the market and drive the desired action? These questions help us shape concepts that are not only imaginative but also effective. Here we create brand elaborations, message maps, and creative briefs. These are the steering documents for all our creative work.

Turning Feedback into Fuel for Creative Collaborating

Feedback is an inevitable part of the collaborative creative process. And while it’s easy to see feedback as a roadblock, it’s more productive to view it as fuel for creativity. Often, clients provide feedback based on their intimate knowledge of their brand or their industry, offering insights that can elevate a campaign to new heights. It’s the collaborating back-and-forth between client and creative that produces a successful result.

The key is to embrace feedback with an open mind, distill the constructive elements, and use them to refine ideas. Some of the most creative and successful campaigns can come out of what initially seems like challenging feedback. Reframing feedback as a collaborative tool rather than a critique turns potential setbacks into creative opportunities.

Navigating Creative Differences

There will be times when creative differences arise — when an agency’s vision and the client’s vision don’t quite align. This is where strong communication skills and a little bit of diplomacy are important. It’s essential to clearly articulate the reasoning behind a creative choices, backed by data, market research, or past campaign success. For instance, when we present new logo ideas, we include a 2-sentence rationale for each one on why it works. We try to remain open to compromise and flexible enough to adapt our ideas.

In many cases, these differences can lead to a healthy dialogue that pushes both parties to think more creatively and strategically. Finding common ground isn’t about one side winning, it’s about aligning efforts to serve the brand’s greater good. Afterall, we’re all in this together!

Celebrating Wins, Big and Small

Collaborating successfully with clients isn’t just about delivering great work; it’s also about celebrating the journey together. Whether it’s hitting a key milestone, launching a new campaign, or achieving impressive results, recognizing these wins fosters a sense of partnership and shared accomplishment. When they win, we all win!

Celebrating these wins strengthens client relationships and builds trust. It also sets the stage for future collaborating on other projects, creating an environment where clients feel confident that we are just as invested in their success as they are. It’s the Front Porch way.

The Art of Creative Collaborating

At the end of the day, collaborating with clients is an art. It requires patience, empathy, and a willingness to see things from another perspective. It’s about merging the client’s vision with creative strategy to create campaigns that are not only beautiful and bold but also strategically sound and results-driven.

When done right, this collaborative process becomes a powerful tool that drives innovation and success for both the client and the agency. And that’s what makes every project, every meeting, and every brainstorm worth it. It’s not just about making marketing; it’s about making a difference.

Brand storytelling has become a popular marketing strategy in recent years as companies face greater competition in the marketplace. This strategy consists of sharing personal stories and experiences to stimulate an emotional reaction from your consumers. When done thoughtfully and honestly, telling your stories can greatly benefit your brand. 

Storytelling Makes Your Brand Feel Approachable and Personable 

Whether you are just starting your company or have been established for years, your team has worked hard to develop a strong brand identity. So, you should want to capitalize off your company values and the personal values of the people that make up your team. Incorporating team testimonials and bios as part of your company presence adds life to the brand. It can make customers feel more familiar with the company when they choose to interact with and support you. 

Unique, Relevant Stories are Key to Differentiating Your Brand 

Your company should continually develop new ways to distinguish itself from competitors. Sharing anecdotes from your business and its members offers unique perspectives that consumers can benefit from. Sometimes, stories are much easier to remember then lists of facts or statistics – finding a good balance is important.  

Utilize Various Media Platforms to Attract New Audiences 

Practicing brand storytelling across media platforms is a great way to increase your company’s brand awareness. By posting on and monitoring different outlets, such as social media, newsletters, and company websites, you can expand your reach and gain insights into the customers who engage with your posts. Be sure to promote your different accounts across platforms and encourage viewers to share your content with others. Developing this relationship with consumers can build trust and loyalty, which encouraging customers to want to share your company with their friends. 

Be Sure to Include Customer Experiences 

Brand storytelling should not only include the stories of your company and its employees. You want your customers to also feel like a part of your business. By providing space for customers to share their experiences with your services, you can strengthen their loyalty to your brand and hear how your work is perceived. Effective communication between business and consumer is crucial to appearing transparent and ready to help. 

As we move into 2024, video marketing continues to grow and evolve, becoming an indispensable tool for brands to engage and connect with their audiences. Video marketing is affected by technological advancements, changing consumer behaviors, and emerging platforms. Video has evolved significantly in the past decade.

Short-Form Videos Dominate 

Short-form videos are set to continue to reign in 2024. Platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized bite-sized content that captures attention quickly. These videos, typically under 60 seconds, are perfect for today’s fast-paced consumers. Brands should focus on creating engaging, succinct content that delivers a clear message quickly and effectively. 

Live Streaming Video Marketing Continues to Grow 

Live streaming offers real-time interaction and engagement and has become powerful tool for marketers. In 2024, we’ll see even more brands utilizing live video for product launches, behind-the-scenes looks, Q&A sessions, and live shopping events. The real time element and authenticity of live streaming helps build trust and create a sense of community. 

Interactive Videos Gain Traction 

Interactive video marketing that allow viewers to engage directly with the content are projected to become more popular. To begin with, these videos could include clickable elements, quizzes, polls, and even branching paths that let viewers choose their journey. Interactive videos not only increase engagement but can also provide valuable data on viewer preferences and behaviors. 

Augmented Reality (AR) and Virtual Reality (VR) Integration 

AR and VR technologies are transforming video marketing by offering immersive and interactive experiences. Brands can use AR for try-before-you-buy experiences, virtual tours, and interactive ads, while VR can be used for immersive storytelling and experiential marketing. In 2024, we can expect more brands to integrate AR and VR into their video strategies to create memorable and engaging experiences. 

Personalized Video Marketing Content 

Personalization is crucial in modern marketing, including video marketing. Therefore, personalized video content, tailored to individual viewer preferences and behaviors, can significantly boost engagement and conversion rates. By leveraging data and AI, brands can create personalized video messages, recommendations, and experiences that resonate with each viewer on a deeper level. 

Enhanced Video Marketing SEO 

As video content becomes more prevalent, optimizing for search engines (SEO) is crucial. Enhanced video SEO involves optimizing video titles, descriptions, tags, and thumbnails, as well as using video transcripts and schema markup. This helps improve video discoverability and drives more organic traffic. 

Sustainability and Social Responsibility in Video Marketing

Consumers are increasingly looking for brands that align with their values, especially around sustainability and social responsibility. Overall, video marketing in 2024 will see more brands creating content that highlights their eco-friendly practices and commitment to positive change. 

As we move through 2024, video marketing will continue to be an essential component of any marketing strategy. So by staying on top of these trends and incorporating them into your campaigns, your brand can engage more effectively with your audience and foster deeper connections.  

Brand Guidelines help keep your brand on track. I think we can all agree that your brand is your most important asset. Some people may think your logo is the sum of your brand identity, but it’s more than that. It’s the personality of your brand. You’ve spent countless hours, not to mention your blood, sweat and tears making your brand come to life. And you want to protect your brand identity through consistent marketing and messaging across all your channels. To do this, you need to develop brand guidelines.

What Are Brand Guidelines?

By definition, brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. We typically think these rules are utilized by designers, but they should be adhered to by anyone who interacts with your brand whether inside or outside of your organization.

The components included in brand guidelines vary from company to company, and they can range in size from a few to many pages. Typically, at a minimum, brand guidelines will include logo usage guidelines, color palettes, typography and brand voice.

Why Are Guidelines Important?

It can be tricky to keep your brand identity consistent. As your brand grows, you may also grow your team and start to use external resources. When you have clear and consistent guidelines in place, you protect how your brand is portrayed both visually and in writing no matter who is developing the communications and no matter if the audience is internal or external.  

• Ensure Consistency — From your website to your social media posts and print materials, your communications should be cohesive. Part of a family.  It makes your brand reliable and shows you take pride in your brand.
   
• Create Recognition — Your audience should be able to easily recognize your brand. They help you stand out in a competitive market.
  
• Set Standards and Rules — These rules make certain everyone is using the brand visual elements correctly. This can range from logo placement to color palettes and fonts. These are not meant to stifle creativity, but rather safeguard that everything appears correctly.
  
• Build Value — They create compliance inside and outside of your organization. When guidelines are adhered to, it creates and maintains a strong brand presence in the market.

When you have brand guidelines in place, you have the foundation to create a consistent and successful brand identity now and in the future.

Have you created a unified brand voice for your company? If so, kudos to you. Have you done an audit to make sure you are communicating it consistently across all internal and external channels? Your brand voice matters. In your business category, and to your customers and future customers, brand voice sits at the core of your relationships. It fosters connection, community and confidence in a brand.

What Is Your Company’s Brand Voice?

Your brand voice is the tone in which your business speaks to its audience. It’s the unique personality behind a business. Have you defined that for your company? You can get started on that process by asking yourself a few questions.

• What are the four or five adjectives that are unique to your company’s voice?
• What human traits set your brand apart?
• What other brands inside and outside your industry do you admire?
• Why did your clients and customers choose your services or products over others?

How to bring a brand voice to life and maintain it across all channels

Strong brands use their voice wisely. They include these elements in their branding and marketing toolbox when they are maintaining their brand voice across all their marketing channels.

• Brand Vision: A clear and concise articulation of the brand’s purpose, mission and values. A strong brand vision can guide a brand in everything they do, and customers recognize this. It helps guide a brands activities, messaging, associations, partnerships and all marketing efforts.
• Target Audience: A detailed understanding your target audience, including your demographics, interests and pain points can really help a brand focus their efforts efficiently and effectively to grow a brand with people who are active, engaged and already predisposed to your brand’s message.
• A Message Map: The core messages that the brand wants to convey to its audience. For the most effective branding and marketing, brands use a message map to make sure they are hitting all the most effective benefit points that their business is trying to convey.
• Tone Of Voice: This is consistent and appropriate tone of voice that aligns with the brand’s personality. The tone can be like a parent, a trusted friend, or even a peer. Maintaining consistency here means customers can recognize your brand even without your logo or name just by how the brand talks.
• Messaging Guidelines: Specific guidance on how to express the brand’s messages in a consistent and engaging manner, whether that’s in ads, social media, print materials, broadcast, or editorial.

Strong Brands Build Business

Front Porch Marketing specialized in helping brands and companies create and maintain strong brand voice to build business and ultimately, the bottom line. Let us know if we can help your business grow with clear, concise brand voice.

Finding inspirational websites when you’re designing for a brand can be tough, especially if you don’t know where to start. I have compiled a list of some of the best websites that you can use as a resource to give you some ideas when you’re stuck next project. 

Inspirational Websites For Branding

behance.net

Behance is a great resource to use if you want to see how some big designers display their portfolio. You can explore a wide range of creative projects, discover new trends, and get inspiration.

dribbble.com 

Dribbble is another great resource that is similar to Behance. It allows users to showcase their projects at any stage of their production. It is also great for UI/UX and web design trends. 

Typography Inspiration

creativemarket.com

Finding fonts is always time-consuming. They categorize fonts in certain styles so it is easy to find inspiration and the best fonts that fit your design needs. Creative market is a great place for not only fonts but other creative assets.

typewolf.com

Typewolf is a great resource for font pairings, and finding similar fonts that you like. It is also a great place to keep up with font trends and see the fonts you like on mockups.

Inspirational Websites for Overall Creativity

Pinterest

Pinterest is a great resource for all things considering branding. You can keep your ideas organized within your various boards and pins and even look at the boards of others. Once you find things that interest you, the algorithm is great at suggesting images that match your taste and interest.

Instagram 

Instagram is great for finding accounts that can give you inspiration on current trends and projects. Various accounts post their own projects or accounts that keep up to date with trends. There are also a lot of educational videos or posts that can help out with future projects. 

Color Inspiration

coolors.co

Coolors is a perfect website for all things color. You can generate your color palette as well as find colors that match your current colors. You can also explore color palettes that are trending. It is also helpful because it has all of the color codes you would need for a project. 

colorhunt.co

Colorhunt is also very similar to Coloors where you can generate your palette and explore others. You can also look up tones and hues that will give you various palettes of those colors. 

Finding Help From Inspirational Websites

Once you visit all of these websites, you’ll see that there are loads of resources out there to get you started, whether you are researching color, type, logos or branding. These resources can also be helpful when you’re trying to take your brand to the next level. Seeing what has been done, and what the possibilities can be can inspire you to create an even stronger brand.

Are You Ready To Fill Your Fall Content Calendar?

As a marketing professional, the new season also has me thinking about how I can incorporate fall content into my content marketing strategy and content calendar. We all can agree that a good plan includes taking advantage of what is happening around you to develop content that inspires and is relatable.

If you’re anything like me, the triple-digit weather in DFW didn’t stop you from grabbing the bins of pumpkins from the attic weeks ago. Let’s hope you didn’t have a minor accident with the sheetrock like I did. (But that’s a story for another day!)

Fall Content Ideas to Help You Get Started

A few of my fall content favorites include cooler weather (I know it’s coming soon!), pumpkins, lighting candles, cozy sweatshirts and blankets, football, costumes and fall festivals. The list could literally go on and on.

Let’s spend a few minutes discussing how you can add a cozy autumn vibe into your fall content approach that will elicit a positive response from your followers.

Fall Inspired Blogs

Your audience loves getting a peak into the personal lives of the team. That could mean sharing an article highlighting your teams’ favorite fall activities. You can also consider featuring everyone’s favorites, from scary movies to fall date night ideas and Thanksgiving recipes. The options are endless.

Autumn Themed Pictures

A simple idea is to post a Happy Fall message with a picture of leaves changing colors! But consider taking it a step further. Do you have an office Halloween or Thanksgiving party? If so, take pictures at your events and share them on your social media platforms. Want to go even further? Create a poll and let your audience vote for the team member with the best Halloween costume. 

Season Inspired Questions and Polls

Engage your audience with questions. Topics can range from favorite Halloween candy to favorite Fall travel destinations or what someone is thankful for. It doesn’t need to be overcomplicated; it just needs to be fun. You can also create a relevant hashtag for your post and encourage followers to use it when they comment.

Seasonal Discounts

If you have an ecommerce store, you don’t have to wait until after Thanksgiving to have a sale. Consider offering a 31% discount on Halloween or a coupon good for the month of October. It’s never too early to start shopping for the holidays.

Giving Back

Thanksgiving is about the act of giving and expressing gratitude. We all know of a story where someone has paid for the coffee or food of the person in line after them. How about incorporating an act of kindness in your social media strategy. Consider sending electronic gift cards to the first five people who comment on your post. You can also donate to the charity of your choice when you reach a set number of likes or shares on your post.

Fired Up For Fall Content!

I hope you found these fall content idea starters helpful. What other ideas can you share?