We. Are. So. Feeling. It.

Our five year business anniversary of making branding and marketing rock for our amazing clients has made us totally mad about the number five. FIVE. 5. Cinco.

And so, in keeping with our five obsession, we present Five Rockin’ Things We are Doing for Clients:

1. Development of the Todomodo Website: TodoModo is a consulting and investment firm. We were able to get in on the ground floor with them – we started with the branding process, defined their brand strategies and then translated it to this site. We loved working with them on this and are continuing to be the company’s marketing partner! We wrote and ran this release on the wire for them among other things.
2. Ellen Hoffman Designs at the Accessories Circuit: Ellen, the doyenne of Ellen Hoffman Designs, is a wildly talented jeweler that we are privileged to work with. We promoted her at the Accessories Circuit at the Javitz Center in New York.
3. The Gem Yelp Event: The GEM welcomed elite Yelpers to a mini “Day in the Life” event. Yelp promoted the program as an educational “how to” series.
4. Feizy Rugs Shows at High Point Market: At a champagne brunch at High Point Market, Feizy Rugs and the finalists in its Haute Trends^TM design competition revealed the initial designs for the collection. Each designer’s initial Haute Trends designs are featured on the Feizy website.
5. Vistage: For the past year and a half, our Chief Rocker has been a member of Vistage, which is a fantastic organization that brings together successful CEOs, executives and business owners and groups them into private peer advisory groups guided by expert executive coaches. These peer groups and coaching sessions help members solve their most pressing business opportunities.

We love our clients. We live for our clients. And there’s nothing more gratifying than helping clients rock their businesses!

Our oldest son plays baseball in the North Arlington Little League. Last year, his team, the Pirates, had an undefeated season and won the championship game. Of course, we celebrated the win.

Players moved up and on, but we returned for another season. It started out smoothly enough – the games were competitive, but the team was winning. Then we had a tied game. Then we lost.

No big deal, right?

Wrong.

We celebrated the wins, we worked for the wins, we appreciated the wins. However, we neglected to prepare for the possibility of a loss. For two years, the team was coached and played to win. We should have also been coached and prepared to lose.

There is value in the lessons we learn from losing and sports give us a good arena to teach these lessons to our children.

These are valuable lessons that can be applied in parenting, business and life:

• Respect.
  For every winner, there is a loser. You have to respect both. Period. Respect your team, respect the other team. Act accordingly.
• Resiliency.
  It’s ok to be disappointed or upset after a loss. But the quicker you put a loss behind you, the closer you are to the next win. Fast recovery serves anyone at any age well. Vince Lombardi said, “It’s not whether you get knocked down, it’s whether you get up.” Recover and move forward.
• Review.
  If you review the why in your losses and strengthen your weaknesses, new opportunities will arise. In sports no game has ever been lost the same way.
• Humility.
  Losing challenges us and keeps us humble. It teaches us there are others who are better. The emphasis should be motivated to be better.

Preparing for winning and losing is critical. It is far better to lose and learn than to always win and not learn how to lose. If winning and losing were not important, we would not keep score.

If you are a business owner, an employee, a student or a teammate, what do you have to lose?

An account, a promotion, an employee, a score, a game? The answer is yes, all of these and more. But the bigger question is – what are you learning and how are you improving?

So what about the 2016 Pirates? Well, they are heading to the championship game. They earned their spot with three consecutive wins in a double elimination playoff. Regardless of the outcome, valuable lessons will be learned. Go Pirates!

Everybody remembers the “make a wish” tale – you must choose wisely, as you only get three wishes, and the wishes must all be considered wisely. From this tale, we learn that we must be careful what we ask for.

I like to ask questions. Maybe too many, but questions always provide answers..unless you ask the wrong question. Have you ever asked the wrong question? Yes. You. Have. I have too!

Get it right! Ask the right question.

Good question asking is a skill and can be applied to all relationships – spouse, children, employee, employer, friends, customers, etc. The applications are endless. Every question can deepen our understanding of a topic or person. There is no such thing as a stupid question, but there are ways to ask a question that are better than others.

Here are some examples:

• Q: How was your day? A: good, bad, great, awesome, etc. This closed-ended question doesn’t really give you much, so follow up with what made your day _______? Now we are getting somewhere! Tip: Dig deeper with follow-up questions. Follow general questions with specific ones. 
• Q: How are sales? A: Great they have doubled! This general question can elicit an answer that can be misleading – sales doubled from what? Better question: How are your sales compared to this same timeframe last year? Tip: Make sure to ask for context and reference to give the answer meaning.
• Have you ever been asked if you want “anything else?” I hate this question. The answer is, of course I do, I have a long list of else, but you don’t sell them here. Another egregious offender: Did you find everything ok? Tip: Specific questions will garner more insight. Try to avoid yes or no questions unless they are truly satisfying a simple purpose.
• Recently my husband called me and informed me that he grounded the kids. I asked, “What does grounding mean in our house?” We figured out our definition of grounding because of an open-ended question. Tip: Have a purpose for asking and a desire to know the answer. Every question you ask should help you gather either facts or elicit an opinion. Know which kind of information you need and frame your questions accordingly.
• What if someone asked you if it was it sunny on the day you were born? I don’t know if it was sunny when I was born – does it matter? I can’t think of one thing someone would do with this information. Tip: Ask questions only if the information elicited is necessary. If you don’t really need the answer, don’t ask the question. Be respectful of people’s time and attention. Answer this – what will you do with the answer?

We ask questions because that is the way we improve, learn, connect and tell stories. Ask away, friends!

“Successful people ask better questions, and as a result, they get better answers.” ~ Tony Robbins

After you have done the heavy lifting and spent the necessary time and effort putting together your brand identity, don’t fall short when it comes to your message and execution. Make sure your content is relevant and captivating and then proceed to shout it from the mountaintops.

This is the time to fearlessly spread your message.

And we mean fearlessly.

It is not the time to vacillate. Go big or go home! You have a story to tell. Getting your brand message out is critical. You must believe that in your particular niche, you are the voice of authority.

This fearless quality is what can be the turning point to success – or not. Even if it takes some time to penetrate your consumer base, this confidence and conviction is what keeps you moving forward. The delivery and construction of your message may be refined over time, but it needs to be confident and consistent. Because as our Chief Rocker always espouses; marketing is an art, not a science.

It’s hard and it’s scary when you put yourself out there. But, people will respond to your conviction and confidence. It’s inspiring. Tell your story.

Good day to you, friends, colleagues and cherished clients!

It’s a very special time here at Front Porch Marketing, as the month of March marks our five year anniversary.

Once upon a time, I gathered the “Porter Posse,” some of my trusted friends, brightest business and marketing minds and family, plied them with delicious food and drink, and shared my dream of opening a boutique branding and marketing company. That evening spent brainstorming would form the early framework of life on the Porch, and the love and support received provided the momentum needed to make it happen.

And so, in honor of our anniversary, here is a samplin’ of five rockin’ things we’ve loved about branding and marketing businesses along the way:

1. The Porch grew! It started with one fearless leader, but along the way we added diversity, depth and experience—one person at a time. Today, we are eight core team members strong!
2. Two words: Dream. Clients. Again, we started with one. One Dallas-based luxury brand. Today, we partner with an amazing cross-section of independent-thinking entrepreneurs who are passionate about their businesses. They have challenged us and fortified us and we are thankful to have each and every one of them.
3. We picked up a prestigious certification: WBENC. And we are darn proud of it. The Women’s Business Enterprise National Council is a national 501(c)(3) non-profit that provides a world class standard of certification to women-owned businesses throughout the country. No small feat, we are honored to have risen to the challenge and make the cut for two consecutive years.
4. Every day, we get to do what we love. Yes, branding and marketing! We are mad about it—branding, strategy, research and competitive analysis are at the core of everything we do. But we also rock the other pieces of the puzzle—advertising, communications, planning and mapping, email marketing, public relations, sustainability initiatives and social media strategy and implementation.
5. Our Clients’ success stories became our success stories. When our clients rock, so do we! Nothing is more gratifying than starting from chicken scratch, forming a plan, implementing a shared vision and watching it come to fruition. We recently highlighted two successful case studies on our website: PeopleResults and Empire Baking Company.

Thanks to all of you, the Porch is rockin’ after five great years!

Julie Porter is the chief rocker at Front Porch Marketing. You can follow her, julie_porter, or her company, itsfrontporch, on Instagram and Twitter, juliedporter01 or ItsFrontPorch.

“Dwelling on the negative simply contributes to its power.” – Shirley MacLaine

Most of us know that negativity impacts our emotions and mental health, but it has been medically proven that it also negatively affects your physical health. By causing stress, fatigue, decreased immunity and more, repeatedly focusing on the negative could end up affecting everything in your life.

Personally, I believe that everything happens for a reason, and every day I do my best to find the positive in situations and be grateful for all that I have. One of my favorite quotes is, “If you want to feel rich, count all of the blessings you have that money can’t buy.”

It’s certainly easier to stay positive on some days than others, and I am no expert on finding personal positivity. I am, however, well versed on the importance of staying positive when dealing with the media, especially when the reason the reporters are there is not ideal. The impact of negativity on your image and/or your company’s image is severe, and it can be incredibly difficult to rebound from negative publicity once the damage is done. It takes time, money and effort.

So, what can you do when the media come knocking on your door? Here are a few tips:

* Treat the reporter with respect – Something bad has just happened, and the last thing you want to do is be nice to the person shoving a camera in your face or asking you questions. But, remember, they have a job to do and a boss to answer to. If you treat them with respect, they are more likely to do the same for you.

* Stay positive (when appropriate) – Express passion and confidence and smile. This is especially important when being filmed on camera.

* Treat competitors, clients, contractors and vendors with respect – There should be no need to speak about or on behalf of any other parties involved, but if a specific question arises, stay respectful and move on quickly.

* Be responsive – Don’t fight or pick the wrong battles.

* Avoid negative phrases – Make what you say count and do not repeat a negative. A 5- to10-minute interview will be edited down to one or two quotes or a five-second soundbite. Don’t let that quote be negative.

Remember – “Being positive does not mean ignoring the negative. Being positive means overcoming the negative.”

Daylight savings time, warmer days and busy baseball fields are here, and when spring arrives, we usually feel another year is moving forward more quickly than a fastball! As we turn the corner to the second quarter of the year, it’s a great time to slow down a bit and think about how we can get more fresh air, brighten up our homes, and breathe some life into our one of our all-time favorite events – the business team meeting. Yes, I just said the dreaded word, meeting.                                                                                                                                           

It’s time to spring clean your meeting!

Why? Because none of us gets excited when hearing we have to attend another meeting, and most of us have heard or said it numerous times, “that meeting was a waste of my time!” Folks, if time is our most valuable asset, how can we stop spending it in unproductive meetings, and what will it take to change-up the agenda and make it worth it? If it’s time for spring cleaning, where do we start?

We start by changing our thought process to get rid of the old and start with the new. The traditional meeting that is set and run by a boss, who does most of the talking, and calls on individual employees to report their progress, does nothing to engage the team.  I have run these types of meetings in my prior work and learned the hard way that the bored looks, fidgeting, and glances at the mobile phones were caused by my failure to recognize the needs of the team.  I learned that I needed their help in changing everything about how we ran meetings, including thinking of them as “our meetings” vs. my meetings.

Once we are willing to think differently and engage with each other in change, it’s time to ask a ton of questions. Getting feedback is critical, so be persistent until the team is open to talking about the type of meeting wanted. If you have flexibility in date, time, location – put the question to the team and ask what works best. If you can involve everyone in setting the agenda – do it! Ask open-ended questions such as – what do we want to discuss, who do we want to hear from, what do we want to learn, who should we invite and why? Throw out old paradigms and bring in fresh ideas and perspectives from everyone on the team.

As the agenda starts coming together, someone on the team must organize it and everything else about the meeting so everyone gets the most out of the time spent. An advanced communication should be sent to all attendees to include date, start and end times, break times, location, dress code, names of attendees/guests, meeting objectives/agenda and if food or drink will be served. All of this information can be included in one final agenda document, and also available at the meeting. An organized meeting produces the best results, and everyone leaves feeling their time has been appreciated and well spent.

Spring cleaning isn’t easy, but we all know it’s worth the effort. As you consider thinking differently, engaging with each other to make changes, and organizing yourselves for more productive time spent, keep in mind two key things:

• If you are a leader, understand meetings are not all about you and engage others in helping you improve the time spent together. To have a successful meeting requires you to listen.

• If you are a participant, share your suggestions for the agenda well before the meeting and be willing to speak up during the meeting. To have a successful meeting requires you to contribute.

Finally, when you attend a meeting think about how many times you have asked a family member to put their technology aside at the dinner table or when speaking with you. We should all do the same in our meetings. Unplug and engage.

Your meetings will rock! Get to that spring cleaning friends, and we’ll see you later on the Porch.

Everyone has his or her own morning routine – mine happens to include hitting the snooze button at least once, a big cup of coffee and a quick scroll though Twitter.

Twitter is how I keep up with friends, keep up with the news, but most importantly- how I keep up with marketing. By following my favorite branding and strategy experts, I am able to learn their insights from decades of experience that I don’t have.

Over the past few months, I have curated a list of marketers that I follow to cover all the marketing bases, and here are just a few of my favorites.

Seth Godin (@ThisIsSethsBlog) – Author of the book, Purple Cow and others, where he discusses how to transform your business and yourself by being remarkable, posts daily about permission marketing and tips on how to be the “purple cow” in a field full of competition. His twitter is purely reposts of his blog, which ranges in topics from how to turn your creativity into a profession, to how to power a digital future for your brand.

Jay Baer (@jaybaer) – If you want a daily update on all different aspects of digital marketing, follow Jay, as he is the most re-tweeted person in the world among digital marketers. His posts include influence marketing workbooks, six step playbooks for handling social media complaints, and everything in between.

Ann Handley (@MarketingProfs) – If content marketing is your thing, then definitely follow Ann, as she is “waging a war on mediocrity in content marketing.”

Bonin Bough (@boughb) – He is currently chief of media and eCommerce at Mondelēz International (formerly Kraft Foods), and specializes in digital strategy that crosses paid, earned, owned and shared media. Posts a great deal of social media tips, and if you know Front Porch Marketing, you know we LOVE all things social media.

Marie Forleo (@marieforleo) – Guru of how to achieve the perfect work/life balance. Posts about how to build a business you love, increase customer trust through social media, and increase productivity in every day life.

Robert Caruso (@fondalo) – Another expert content and digital marketer, who tweets about innovative ways to improve your social media, tips on how to increase brand awareness for startups, and how to get results in B2B marketing.

Kim Garst (@kimgarst) – As one of Forbes top ten social media influencers, she is the queen of social selling strategy. Her tweets range from Facebook advertisement jumpstart guides, tips on how to keep the cost of SEO down, and “cheat sheets” for selling on social media.
Bryan Solis (@briansolis)- Expert on digital marketing who provides step by step help for brands looking to transform their digital approach to create a brand experience.

Neil Patel (@neilpatel) – If you want to read a little bit of everything about digital marketing, Neil is your guy. As a Forbes columnist with years of experience in marketing, he combines motivational business tips with the knowledge necessary to succeed as a modern marketer.

While these are just a few of the hundreds of successful and influential marketers to follow on Twitter, by reading a few of their posts daily I am able to keep up with the ever-changing world of marketing. In addition to following experts in the field, a lot of successful marketers follow venture capitalists, as they see and predict new innovation that affects most industries and markets. Effective and influential marketers have to keep up in order to connect with their target market, so why not utilize social media to do so?

Rachel Mains is an intern at Front Porch Marketing. Follow her on Twitter.

Photo courtesy of @thegemjuicebar

On the porch, we LOVE social media. We are OBSESSED with leveraging and analyzing it to benefit our clients.

Although … I am the mother of a 14-year-old teenager, and I should probably be writing this post about how to lock down your child’s devices … but that is for another day.

Instagram is one of my favorite social media networks at the moment. Not only is it a rockin’ sales driver for our clients, it is also not riddled with advertising and other noise that some social media networks have evolved into.

Here are some of my favorite Instagram accounts today:

• crazysexykris – Inspirational and uplifting.
• liveinthedetails – Emotive.
• the_luxury_list – Luxurious.
• mommasgonecity – Darling dogs and children.

And, of course, a few of our rockin’ clients’ accounts:

1. ellenhoffmandesigns
2. feizyrugs
3. thegemjuicebar
4. suzandavidsondesigns

I would love to hear what you are lovin’ on Instagram and with whom I can refresh my feed. So share!

Julie Porter is chief rocker at Front Porch Marketing. You can follow her, julie_porter, or her company, itsfrontporch, on Instagram.

So, it’s February. Perhaps you are finding it hard to stay committed to your New Years resolutions. Or your year-end business goals are proving harder to accomplish than you anticipated. Or you have put off making that change in your personal life that you know you have to make. Let’s face it, change is hard. 

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” Arnold Bennett

The process of change can cause disruption in your life. This disruption can hit close to home and play with your emotions, bringing about feelings of doubt, uncertainty, and lack of control. It’s natural to want to maintain the status quo, it feels safer. But is it better? 

It is often said that change is the only constant in life. Yet we are evolutionarily predisposed to resist change because of the risk associated with it. Leadership today is all about managing disruption, and disruption is an hourly occurrence. Organizations and people that don’t embrace change are bound to lose ground and stagnate. Change is natural. Embrace it. Welcome it as an opportunity.

“Change is hard because people over-estimate the value of what they have – and underestimate the value of what they may gain by giving that up.” James Belasco and Ralph Staye

Whether you are undergoing change in the workplace or in your personal life, there are a few constants to bear in mind as you transition:

• Nothing happens without a readiness to change. You and everyone around you must buy in to the change and the reasons for walking the path.
• A support infrastructure is integral. Peer support and pressure drive change, and the emotional and logistical support will keep you afloat.
• Replace old habits with new ones. Replace negative situations with positive ones.
• Continuous introspection is key. Are you on the right path? Change is fluid, be willing to adjust.
• The goal is progress, not perfection. Overcome any setbacks you encounter and re-focus.

“Life does not get better by chance. It gets better by change.” Jim Rohm