As I was thinking about whether to hit send on my email to Julie, I paused. I had read an article that was interesting to me and I thought Julie would find it interesting too. I momentarily reflected on the longevity of our working relationship together. But, was this article too much? Too personal?

The article was about a topic I care about deeply – but its also a very decisive topic, one I didn’t want to get into an argument with complete strangers about, let alone my boss.

I don’t know why I sent it. All I know is that I did.

My last thought before I hit send was, “Well, they say you should bring your whole self to work, right?”

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Free Froot Loops For All!

Just like ping-pong tables, free breakfast cereal and standing desks before it, the notion of “bringing your whole self to work” is the latest business organizational fad that promises to revolutionize the world of work. It remains to be seen if this is truly the case, or so much business world mumbo jumbo that bursts like a yoga ball under the weight of sky-high expectations.

None of this was on my mind when I entered the workforce. I had the mindset that I didn’t go to work to make friends, these people were my co-workers, colleagues. Nothing more, nothing less. You go into the office, do your job, do good work, go home. Repeat.

I thought I was being “professional.” Looking back, I think I came off as aloof and maybe a little uptight.

Imagine my surprise when Julie would ask me on Monday mornings how my weekend went or if I did anything fun or interesting. “You mean you have an interest in my life outside of work?,” I thought. Huh.

But I digress. This blog post is supposed to be about bringing your whole self to work. But what does that even mean and why would anyone want to do that in the first place?

Bringing Your Whole Self to Work: What It Is

Let’s start by defining what bringing your whole self to work is, and then we can get into what it is not.

When you Google around, and look at the literature about bringing your whole self to work, there are a few common themes that come up. I am cherry-picking the 3 that matter most to me. They are Authenticity, Vulnerability, and Appreciation.

Authenticity – Mike Robbins, a popular thought leader on the topic, defines authenticity as honesty, minus self-righteousness plus vulnerability. People who are authentic with others are honest about the situation at hand, even if being honest means looking bad or it opens them up to criticism. Being authentic means being vulnerable.

Vulnerability – Its very difficult to put yourself in a vulnerable place. You don’t know what’s going to happen next. That’s why most people put on their “armor” when they walk through the office door. Best not to admit your fears or faults, lest someone use them against you. But overtime, that armor becomes incredibly heavy. It rusts and calcifies, and after a while, you do too.

Maybe its time to put the armor down, if only for a little while.

Appreciation – I don’t mean gold stars and carrots. Thank someone for the work they put in, not just the stellar end result.

Tell someone you admire the growth you’ve seen in them. Appreciate your co-workers kindness, thoughtfulness, people skills, etc. When you appreciate the little, human things about people, it makes their faults easier to understand, easier to accommodate, easier to work with. It also makes you easier to work with too.

Bringing Your Whole Self to Work: What It Is Not

Bringing your whole self to work is not:

• “Letting it all hang out.”
• Telling your co-workers about the most intimate parts of your love life.
• Berating people over past grievances.
• Clipping your nails at your desk, microwaving fish in the company kitchen, or making tacky, vulgar jokes for shock value.

Authenticity, and its close buddy vulnerability, is supposed to be productive when introduced in the office setting. It shouldn’t stop your co-workers in their tracks. It shouldn’t be cringey.

Authenticity should help your company grow and adapt.

Values: Your’s and Your Employer’s

Of course, bringing your whole self to work is a lot easier when your values match your employers and vice-versa. I never really thought I would be the type of person who cared about their work being fulfilling or not. I thought I would just go in, do my work, and that was it.

But a funny thing happens when you do work at a company or a series of companies where your values match your employers. You get the feeling that your co-workers actually care about you. Or that the work you do makes a difference to someone – not just money and profit, but a difference. You don’t want to let that go.

It turns out, human beings want to work with other human beings. And buy from other human beings. Who’d have thought.

I know this is harder to implement at some workplaces than others. That’s the problem with big, broad solutions – open offices! flexible seating! Mandatory yoga! – that are applied with a thick brush. They fail to take into account the particular contours of a business and its people.

Some businesses need their people to wear the armor, sometimes literally. Others, not so much. It is really up to each business leader to set the tone of how much vulnerability is allowed in their workplaces, how much of their whole selves their employees can take to work with them. That’s not something that can be decreed with the latest organizational business trend headline.

Vulnerability Unacknowledged

Front Porch Marketing is in a creative business. Our clients come to us for creative solutions, to find opportunities they don’t see, weaknesses they don’t detect. We can’t do these things without having some empathy for our clients and their customers.

Creativity comes from empathy, an ability to step outside of yourself and into someone else’s shoes. And with empathy, vulnerability often decides to pay a visit too. We must be honest with ourselves and with each other to help our clients. Or else our vulnerabilities can turn into blind spots, dangers just outside our peripheral vision that we know are there but we choose not to see or acknowledge.

But, What Does It Mean?

Anyway, back to that article. Julie and I had an interesting talk about it. We didn’t always see eye to eye, but that’s not why I sent it to her, to convince her one way or another. I guess I wanted to share something that is important to me.

Maybe that’s what bringing your whole self to work means. It means that you have the opportunity, if you choose to, to share with your co-workers the things that matter to you, without judgement or fear.

Well, that sounds a lot better than an open office.   

We’ve all been there. It’s the eleventh hour before a project is due and you are frantically trying to get work done, kicking yourself all the while for waiting so long. Why oh why did you procrastinate for so long?

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Why People Procrastinate

People procrastinate for several different reasons, but they pretty much come down to how a task makes them feel – overwhelmed, insecure, anxious, resentful, etc. Procrastination isn’t a character flaw, rather, it’s an “…emotion regulation problem, not a time management problem.”

Human beings are hard-wired to think about the here and now. We tend to prioritize the present over the future. The lizard part of our brain was designed to address clear and present needs – like avoiding getting eaten by a lion or figuring out where our next meal will come from – rather than addressing our long-term needs. And to make matters worse, we’re less able to make productive, future-oriented decisions when under stress.

So, how do we short-circuit our lizard brain to get our work done?

Tips to Beat Procrastination

Do one small thing
This is my personal favorite. Sometimes a project can seem so overwhelming in scope or importance that you become almost paralyzed at the thought of working on it. Try doing one small thing – a little research, a short outline, breaking down the project into a list of tasks, etc. Sometimes all we need to get started is to just start – no matter how small the step may be.

Create mini deadlines
Try setting a mini deadline for yourself. This can be anything from having a draft done by a certain date to just working on your project for 15-30 minutes. Sometimes it helps to know you won’t be working on a project forever if you can see a light at the end of a (short) tunnel.

Don’t be so hard on yourself
Give yourself a little kindness when you procrastinate. Case in point:

“In a 2010 study, researchers found that students who were able to forgive themselves for procrastinating when studying for a first exam ended up procrastinating less when studying for their next exam. They concluded that self-forgiveness supported productivity by allowing “the individual to move past their maladaptive behavior and focus on the upcoming examination without the burden of past acts.”

The Upside of Procrastination

I know I’ve been going on and on about how to not procrastinate, but I would also like to say that procrastination isn’t entirely a bad thing. Sometimes we need to let our mind wander around.

(Caveat – this works for tasks that are more problem-solving or creativity oriented. Procrastination doesn’t get your house cleaned.)

Letting your mind wander allows the brain to work on a task in the “background” while you go about your day. Have you ever had a great idea while washing dishes or taking a walk? That’s your brain working on a task in the background.

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This blog post is an example of a silver lining to procrastination. I was procrastinating on another project when I decided to Google procrastination. I found a trove of articles and saved them for later use. And that is how this blog post came to be.

So, give yourself a little break and let your mind meander around. Your next five minutes of procrastination could start the seed of your next great idea.

You know that part in the movie “Talladega Nights” where Will Ferrell’s character Ricky Bobby is being interviewed and he doesn’t know what to do with his hands? That is what socializing and networking for me is like, its like I don’t quite know what to do with my hands.

I would rather be at home, binge-watching a show and hanging out with my husband. I like my time alone, in my head, in my little world.

You could say I’m an introvert.

It’s taken me a long time to realize that my introversion is not some professional character flaw. It has not set me back professionally. My reserved nature means that I have to be mindful about how I manage my attention and energy levels when it comes to networking and socializing.  It means knowing that I do better in certain social situations versus others.

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For the most part, I do not like, what I like to call, “chamber mixers” or “rubber chicken lunches.” I’m sure you have been to a similar event before – networking events where you are thrown into a room with hundreds of people, eating mediocre appetizers, holding an overpriced beer and trying to talk to random strangers. These events can be very, very painful. The haphazard nature of who attends these events makes it seem like a real-life version of Tinder. But instead of bad dates, you just get bad conversations.

So, what’s the antidote for networking mixers like these?

Structure and Format: An Introvert’s Best Friends

There are other types of networking events besides large assemblies of random people. In my experience, I feel much more comfortable attending events that have structure and format built into them (rather than a networking free-for-all).

Conferences are one of my favorite networking events because a) they attract a large group of like-minded people and b) you get to learn something to boot. You can talk to your fellow conference attendees but don’t forget to talk to the speakers before or after their presentation. If you do not get the chance to say hi in person, send them an email with a few thoughtful questions thrown in.

An event series I’ve recently discovered is 1 Million Cups (1MC). 1MC is an event for local entrepreneurs to meet and present their startups to their local business community.  The program was developed by the Ewing Marion Kauffman Foundation and is based on the idea that “entrepreneurs discover solutions and engage with their communities over a million cups of coffee.”

The format of these events goes something like this:

Once a week, two small, local businesses make a short presentation about their business. Then the audience gets to ask them questions and critiques of their business. Lastly, the 1MC moderator will ask the speaker “What can we do help you?”

I like the 1MC events because it gives me something to talk about (introverts are great at asking lots of questions), it’s a dynamic group of folks, and the whole event is done over coffee.     

Socialize with a Purpose

Another great opportunity to network is by volunteering, or what I like to call, socializing with a purpose. Now, I am not advocating that you volunteer for an organization that you do not have the heart for. I believe that when a person gives, whether that is money or their time, they should give with their whole heart, not expect anything in return, and give to causes they believe in. At the same time, that doesn’t mean you can’t make friends and possible business connections along the way.

When you volunteer, you are automatically joining a group of like-minded people. This is key – it gives you something to talk about with your fellow volunteers. And who knows, you might have other things in common. (You most likely will).

Find an organization or two that you can devote your time and talents to – organizations that give you the greatest chance of doing good while also crossing paths with people you might be able to work in the future.

Network & Learn

Learning in a group is a great way to meet people. This can take the form of a course at a local university or a more focused seminar series.  

Taking a class, much like volunteering, puts you in a room with like-minded people. And since it’s not a one-time thing, like a conference or workshop, you can take the time to get to know people and really bond with your classmates and instructors.   

Take a Chance and Expand Your Network

When I was a senior in college, I went to a conference just for new marketing professionals. I went to a panel and there was one speaker who was so funny and engaging, that I made it my mission at that moment to introduce myself, say hi and get his card. Then I ran home to email him (don’t giggle, it was 2004) and thanked him for his time and insights, and I asked him if he would be open to giving me fifteen minutes of his time for an informational interview. 

I did several informational interviews with other marketing professionals over the course of that year and I have to say, most of them were just okay. But this one interview, with the panelist from the conference, turned into an internship at United Way of King County, a real milestone in my early marketing career. When I go to a networking event, I try to keep that memory in mind – that sometimes all it takes is a hello and a little following up to spark something big.     

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Remember, you are not trying to become friends with everyone. That would be exhausting. You are merely trying to widen your social circle a little – just enough for a little bit of luck and opportunity to get through.

Sometimes, staging an intervention is the only way to get someone to confront their unhealthy behavior and make necessary change. So I’ve decided it’s time to stage an intervention … with myself. I am spending a ridiculous amount of time each day on my smart phone.

Today I caught a notification out of the corner of my eye that horrified me – tonight, at 7:30, I had already spent 8 hours and 52 minutes on my phone. 8 hours and 52 minutes. On. My. Phone.

My initial reaction was to reason it away with common excuses:

• But I use it for work. Legitimate point … but 8 hours and 52 minutes of work on my phone? No.
• I have 3 kids that I need to stay connected to. Again, legitimate. But 8 hours and 52 minutes worth? No.

It’s time to face facts. I am wasting extremely precious time doing extremely mindless things. 8 hours and 52 minutes worth.

I know what you’re thinking. “I don’t spend that much time on my phone.” Um, think again. You’re online more than you think you are. According to CNN, Americans spend at least eight hours a day staring at a screen. And more than one-third of smartphone users get online before they get out of bed.

We’re in the same boat. So read on.

Why It’s Bad

Why is it bad? The reasons are many. Too much screen time damages your eyes, damages your sleep, is bad for your neck, makes driving more dangerous, makes walking more dangerous (yes, we are all guilty of walking and texting). It causes more stress, it increases anxiousness, it decreases focus…I mean, need I go on?

Any one of those reasons is enough to make a change. But the more damaging, very real problem that smartphone addictions create is that we are hurting our relationships. We aren’t really connecting with the people in our life. Ironic, yes?

Our glut of connectivity is making us less connected. We aren’t connecting because we aren’t talking. It’s hurting our interpersonal skills. As one very astute high school student said, “We’re the most connected generation in history, “but we suck at intimacy.”

And don’t get me started on what it does to kids. Children’s excessive technology use has the potential to cause attention, brain and behavioral problems that last.

It’s time to cut it back. Way back.

How Do We Cut Back?

I’m doing it so I did some reading. Here are some of the things that I found that can help:

• Turn off your notifications. Nobody needs to look at the phone everytime someone likes our instagram post.
• Instead of constantly checking your texts or emails, put your phone down and set an alarm (5 minutes, an hour, whatever works). When the alarm goes off, check and respond to them all at once. And repeat.
• Instead of having a full blown text conversation, pick up the phone and actually talk.
• Turn it off during meals. Turn it off during family time. And definitely turn it off while you’re sleeping.
• Hold yourself accountable. Set a goal and at the end of every day, take a look at the numbers. They don’t lie.

Listen, I love my smartphone as much as anyone. But I can tell you first hand, putting it down feels good. Not just to you, but to those around you. Your people deserve your full attention.

All it takes is a little intervention.

I have been to plenty of conferences before, but I don’t think any a conference has resonated with me quite like this year’s Nonprofit Communicators Conference. Judging from the theme alone, “Communication for Social Good, Impact, Authenticity and Executive Presence”, the conference could have been six hours of well-worn clichés. Instead, I came away with a lot of great insights.

Authenticity Matters

When I hear words like “authenticity,” it sounds like one of those touch-ey feel-ey phrases that make me roll my eyes. Why should we care if a company is being authentic or not?

We live in interesting times. Globally, we are experiencing a lack of trust in institutions, including schools, media, government, and yes, nonprofits. With the share of Americans donating to nonprofits in decline, this lack of trust is disturbing news.

For-Profit companies cannot afford to ignore this reality either. Almost two-thirds of the consumers around the world based their purchasing decisions on their beliefs.

Authenticity is knowing your story and owning it. It is your history and your values. These values must be proven over and over again. A company’s history, story, and values are how they can inspire others.

Here are a few authentic brands. Is your brand an authentic reflection of your company?

Leadership Models are Changing

When I saw that there would be a workshop on executive presence and internal communication, I thought it would be someone telling us to “power pose” our way through work. The workshop turned out to be much more than that.

I used to think of a leader as a hard-charging person who was often the loudest or the most extroverted. Sort of like a bull in a china shop, but more charismatic. More of drill sergeant than a coach.

This “command and control” model of leadership is changing. People spend more than 90,000 hours of their lives at work. Our work and personal lives often blend into each other; with many workers who are expected to be “on” 24/7. I think these people deserve better than a drill sergeant for a boss.

Leaders listen, are constantly learning, they always ask for feedback and they are other-centered.

Leaders also have a “magic sauce” called Executive Presence.

Executive Presence is Crucial

What is executive presence? It’s the qualities of leadership that

“…align, engage, inspire and move people to act.”

– Suzanne Bates, Executive Coach

According to the Bates Executive Presence model, there are three dimensions of executive presence:

• Character – Qualities of a leader as a person that are fundamental to who they are and give us reason to trust them. These qualities include integrity, concern for others, and humility.
• Substance – Cultivated qualities of mature leadership that inspire commitment, inform action and lead to above-and-beyond effort. These qualities include practical wisdom, composure and vision.
• Style – Over, skill-based patterns of communicative leadership that build motivation and that shape and sustain performance. Behaviors like intentionality, inclusiveness and assertiveness fall into this category.

Executive presence is an inside>out process, it starts with inner work. The workshop presenter described executive presence with a flight analogy – executive presence is like “putting on your oxygen mask first.” You must know who you are – your story, your voice, your values – before you can expect to lead others.

You can’t bluff your way through executive presence. True leaders are difficult to come by for a reason. Anyone can bark orders at people. Few people can actually inspire others to act.

I know which type of leader I would like to follow and which type of leader I aspire to be.

The Power of Storytelling

Human beings are wired for stories. Stories are a universal language. They carry weight, often even more so than facts because stories can make us feel something – joy, sadness, anger, etc.

Both organizations and individuals must know their story to make an impact in this world. A few questions to think about when contemplating your own story:

• What is the story you are telling the world? Do your organization’s values match your deeds?
• Whose story are you telling?
• How will you tell your story? Does your story lend itself to video? Social media? A podcast?

Stories matter – they inform our world view and they can inspire others to action. What’s your story?

Corporate Culture Communicates a Lot

Today’s workplace asks a lot of its employees, and employees are looking for more in return. In fact, as many other institutions are losing the public’s trust, people are increasingly placing their trust in their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).

Culture is a kind of communication; it conveys what your company values. When your corporate culture is aligned with your values, when your company “walks the walk,” your employees are more engaged. An engaged workforce is a productive workforce.

And a word of caution from the conference: “Social media has raised the stakes of internal organizational culture.” You don’t want one of your employees becoming so disengaged from their work that they pull an … emergency slide.

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The conference resonated with me for a few different reasons, but they basically boil down to this: I feel like I am at a point in my life where questions about authenticity and leadership are becoming more and more important. How we present ourselves to the world, whether it’s in a professional or personal setting, matters. The stories we tell are important. And whether we are being true to our authentic selves, is paramount.

Now, if you will excuse me, I’ve got some inner work to do.

Last week Greg Asher wrote a great blog on the importance of proofreading. Errors in punctuation and grammar make me twitch, so I completely related. But it got me thinking … what good is proofreading if the writing itself is bad?

Here on the Porch, I am frequently called upon to write, edit, and polish pieces of all sorts. I really love it — writing is my thing. It’s my clarity, my therapy, and my joy. Feeling the way that I do, I am always surprised by the large number of people I encounter that don’t like to write, are terrified to write, or are just not good at it.

Writing is important now more than ever. We communicate digitally through email, text, and social media constantly. And oftentimes what you have written will be what forms a first impression of you. Strong writing skills are critical.

The good news is, you can become a stronger writer. Writing is like a muscle – it needs exercise! The best way to become a better writer is … to write.

Here are some tips to keep in mind:

• You can do it! Don’t overthink it – just get started. You don’t even have to start at the beginning. Get your thoughts on the page and you will quickly find your direction.

• Know who you’re talking to. Your audience will drive your tone and style. You wouldn’t write formally to a friend and you wouldn’t communicate too personally with a client.

• Use your own words. Your writing should sound conversational and it should sound like you. Be authentic.

• Be clear and concise. Avoid buzzwords or filler – they are completely unnecessary. Make your point and make it clear with a strong, active voice. Don’t be passive – be impactful.

• Before you press send, read it out loud. Make sure there are commas where you naturally pause. If a sentence is too long and rambling, figure out a way to shorten it. Not sure about something? Look it up. The Associated Press Stylebook is my compass.

Writing is not something to fear. When done well, it can showcase you in the best possible way. So fall in love with writing! (or you can always call us to do it for you!)

The working world is changing, there’s no doubt about it. Remote work arrangements are on the rise as companies maneuver to keep overhead low, and more and more workers are prioritizing flexibility in their work schedules.  A recent Labor Report indicates that 23% of workers report doing some or all of their work at home, and this trend shows no signs of reversing.

Here on the Porch, we all work remotely. We gather when we need to, have robust dialogue via phone, text and email, and share work product and resources digitally.  The rest … the when, where and how we work … is entirely ours to manage.

For me, it’s ideal. Solitude and silence are welcome commodities. I can largely plan my work around my kids and my commitments. I can work anywhere, at any time. It’s a great combination. But it’s not always rainbows and unicorns, and unfortunately, it’s easy to succumb to the pitfalls.

Distractions

Office environments come with their own set of distractions, there’s no doubt about it – the ringing phones, the chatty co-worker, the people who pop into your office when you’re at your most productive. But when you work remotely, your entire life can be a distraction – the unwashed laundry, the food that needs prepping for dinner, the television, the phone calls from friends.

It’s ok to let yourself go there on occasion, the ability to multi-task when necessary is one of the perks of working from home. But don’t sabotage yourself. Identify your triggers and make a conscious effort to avoid them. Put the remote control away. Set aside a window to respond to personal texts and emails. Or make deals with yourself – work for a few hours straight and then allow yourself a 20 minute spin on the Peloton or 30 minutes with the Real Housewives.

Designated Work Space

If working remotely is a once in awhile situation, working from the kitchen table or having Kelly Ripa on in the background is fine. But if working from home is the norm, you need a designated work space.

Set up a space to work in and ensure that you can be productive there. A designated room in your home that can act as your office is an ideal situation. Ensure it is well lit and stock it with all that you need to work efficiently. Don’t have an entire room to spare? Then set up a desk in a quiet corner and Container Store the heck out of it. Staying organized and focused is a must.

Boundaries

The good thing about working remotely is that it gives you the flexibility to work whenever you need to. The bad thing about working remotely is that it gives you the flexibility to work whenever you need to. So boundaries are important.

You will be more likely to succeed if you set up a schedule for when you will work and stick to it. This will not only ensure that your work gets done, it will ensure that work doesn’t bleed over into your personal time with your family. Know when to work and when to put it away. It will keep you efficient and it will keep you sane.

Change It Up

Although working remotely can be rewarding, it can also be isolating. If you find yourself feeling disconnected, change things up. Take your laptop to Starbucks. Have lunch with a remote colleague instead of spending an hour on the phone. Connection is a human need – don’t create a life lived in a tunnel.

The ability to work remotely is a wonderful thing. If managed properly, it can give you the perfect combination of efficiency and flexibility. With a dash of Real Housewives.

If I were to google you right now, what would I find? What impressions would I form after viewing your professional history, your social media presence (or lack thereof), and your photos? Would I want to do business with you? Hire you? Befriend you?

Wakeup call, people … you’re being watched. It’s time to take control of your personal brand.

Say what?

Whether or not you identify it as such, you have a personal brand. Branding used to be reserved for businesses, but with the mushrooming social media landscape and the growing gig economy, the time has come to embrace personal branding.

A personal brand is how you present yourself to the world. It’s what you want people to know — who you are, what you think, what you stand for, and what makes you unique. Oftentimes, it’s the first impression someone will make of you.

So … yeah, it’s important. A strong personal brand establishes you as a thought leader in your industry, promotes your company (and your career), differentiates you from those who share your space, and allows you to build trust with those who seek you out.

Know thyself

Developing your personal brand starts with taking an objective look in the mirror. How would you describe yourself personally? Professionally? How would others describe you? Identify a handful of adjectives that feel like spirit words and make them your litmus test for everything you publish, post, share, comment on, and participate in. 

Find your niche. Solidify what sets you apart. And then run with it. It won’t happen overnight. It requires communicating your mission to your audience, in a genuine way, consistently and for the long-term.

Speaking practically

• Focus your branding. Share only what rings true. Posting just for the sake of posting is just noise.
• Deliver value to your audience. Make sure what you’re sharing is relevant to those you are talking to.
• Put the “social” in social media. Interact on the platforms where you live. Comment when you have something to say. Like when something rings true to you. Start a conversation.
• Share yourself with your audience. Give them a glimpse into your life and your soul. People want to know what makes you tick.
• Don’t live and die by your numbers. Having a gaggle of followers is fantastic, but are they your people? Are they engaging with you and furthering your brand?
• Lastly, and most importantly, make sure the on-line version of you matches the in-person version of you. Nobody likes a stepford wife. Don’t get caught up in what you think you should be – be authentic. 

If you’re not sure how to get there, give us a ring. We can help you hone your personal brand and show you how to rock it!

As the leader of your brand, it is up to you to determine the vision for your business, you are also the business leader. You are mission-control to successfully making that vision materialize. Be responsible for recognizing – and deciding how best to overcome – the barriers to your brand’s success.

One of the most powerful (and responsible) things you can do as a business leader is to get out of your own way.

The business leader and/or business owner holds a tremendous amount of power. You can be your brand’s greatest asset and its biggest backer. Critical to your mission, however, is not to become a barrier yourself.

During a conversation with a business owner and CEO of a $50M+ company, the CEO relayed that his largest client could not implement the programs offered to them because the necessary departments were not communicating with each other.

To overcome this hurdle, the CEO stepped in to facilitate meetings and interactions between his client’s departments. However, he was not getting paid for that time and taking on that role took him away from his own responsibilities.

When asked to provide my advice to this dilemma, my answer was simple: Don’t attend the meetings. If he did not attend the meetings, others would be forced to take on rightful ownership of their responsibilities, freeing the CEO to focus on his own responsibilities.

Here are four things to consider as a business leader in order to get (or stay!) out of your own way:

1. Build boundaries and bridges. Don’t put yourself in situations to be the point person when it is not your role. If you consistently play a role not meant for you lines become blurry and you increase your risk of burnout. You also risk not having the time and/or resources you need to be successful. Build a good team – in-house and/or through outsourcing. Then take a step back and let them fulfill their own roles.
2. Do it, delegate it or delete it. Does your to-do list continue to have the same thing on it week after week? Yes? Figure out why. If it is something that requires YOUR attention, do it. If it needs to get done but someone can or should complete it, delegate it. Maybe circumstances make completing a task unrealistic, undesirable or unnecessary – then, delete it. Procrastination is a barrier to productivity and to creativity.
3. Find your joy. Focus on the good contributions. Perhaps you work with a client who is abrasive. Understanding that he or she has a difficult job can help you avoid taking things personally. Look at the good things you are doing in your own role and the positive things the company is doing. If you focus only on the negative or get upset over the same things on a weekly basis, you prevent yourself from seeing the positives of your own – and others’ – contributions.
4. Celebrate success and forget failure. Failure is a necessary part of the process. Expect it. Embrace it. Learn from it. As a leader, failure should be empowering. Don’t let it get you down. Stop and acknowledge when you overcome it.
   

If you can get out of your own way, you may be your brand’s greatest asset. We have built a strong team and could be a powerful ally. Give us a call.

Happy New Year, friends! Yes, it’s officially THAT time of year … the holidays are over, the kids are back to school, and we take a look around at the carnage and decide that things have to change. And THIS is the year we are going to resolve to make those changes.

So we make some resolutions. We’re going to lose weight! Get in fabulous shape! Get fabulously organized! Become the best mother/wife/friend/person EVER! We google “how to make changes.” We examine our motivations, set realistic goals, plan our rewards, and set out on our course to become a newer, better, version of ourselves.

Blah, blah, blah.

Um, no offense to anyone who truly commits to change in the new year and follows through with it (there may be one or two of you out there), but let’s face it, most of us get busy and forget our New Year’s Resolutions five minutes after we make them.

Listen, I’m all for self-improvement. But I wholly believe that the greatest improvement any of us can make to our lives, and the lives of everyone around us, is to resolve to do something simple … BE HAPPY. Find your happiness. Create happy moments. Do happy things. Big things. Little things. Anything that lightens your load and makes you smile.

How about these things?

Take a spur of the moment trip

Have dinner with someone who makes you laugh

Write someone you love a letter

Eat something you’ve never tried

Take a long walk

Find a place to dance

Stop doing something you do only out of obligation

Binge watch a new show

Treat yourself to something big

Spend a day volunteering

Call an old friend

Read the paper on Sunday

Tell your kids a story about your younger self

Cook a special meal for no reason

Forgive someone

Forgive yourself

Life is short, friends, and we only have this one. Our time here is precious. Enjoy it. Smile broadly. Breathe deeply. Laugh loudly. Love the people that love you (and forget the ones that don’t). Be happy.

Now those are resolutions.