When using images to market your business, photography tips can make a big difference in sharing your brand’s image with the world. Don’t just take any picture — take the right picture. And think before you snap. Planning out your brand or product photography will make this time well spent. Think about all the places you will use the photography (ie social media, ads, website, etc) and plan your shots to show your product in the best way possible.

1. This Photography Tip Starts Before You Take a Picture: Understand Your Brand and Your Market

Understanding your brand/market is the first step to knowing what kind of photos you need. Get an idea of what you want to convey to your audience and what values you want to

display. Something to help you understand is to create a mood board of photography styles you like or just an overall aesthetic. Websites such as Pinterest is perfect for creating a mood board.

2. Invest in High-Quality Equipment

Make sure you have a good camera and lenses that can help you with your photography. There are many lenses that would better suit your needs, depending on what you want to shoot. Do some prior research on what cameras are best for what you want to achieve. Overall, when looking for a camera, this website that can help with figuring out what camera would be the best fit. 

3. Learning the Fundamentals Is A Photography Tip To Start With

Composition techniques will help you make visually appealing photos and help with your overall image. Framing and using the rule of thirds is very beneficial when you are taking photos of products, people, and places. Learning these techniques will elevate your photos and give a more professional feel to them.

4. Use the Best Lighting

Overall natural light develops the best results. Depending on the time of day, it can make or break your photos. Choosing morning or later evening times when the sun is lower, results in a softer light and a better image. If you want to shoot inside invest in soft boxes and flashes. For product photography, it’s best to have bright lights and a solid background to get that professional look.

5. Highlight Your Product or Services

Showcase your products and services in action and show how they can benefit your customers. Focus on capturing your brand and the overall message you want to convey to your audience. Photography tip: Show your product or services in a real-life setting, capturing action shots or setting up a still life. 

6. Biggest Photography Tip: Edit, edit, edit!

Use editing software such as Lightroom or Photoshop to enhance your images. Adjusting brightness, highlights, contrast, and colors will ensure your photos look professional. There are also photo editing tips on YouTube for those who want to get into editing more. And finally, here is a website that has some photography tips and tricks for a beginner.

Photography Tips Can Help Make Your Brand Stronger

Overall, you can create solid brand or product photography by taking the time to plan out what you will need, learn the photography tips, and use your time and resources efficiently — to make your brand stronger.

I’m the type of person that will take a photo of anything and everything. But how do you change your everyday photos into something more professional and refined? With a few adjustments and knowing what your iPhone is capable of, you can achieve something worth putting up, even for your brand’s marketing photography. Here are some tips on how you can upgrade your iPhone photos!  

Try different angles in your photos  

Shifting on where you take the photo can really change the way it looks. Try crouching or flipping your camera upside-down so your camera is closest to the subject. Another tactic is walking around or going directly on top of the subject. These can make for a professional, unique look! 

Play in rule of thirds 

The “rule of thirds” is important because it creates a good visual balance between the subjects in the frame. It makes your background or foreground visually appealing. It also helps if you have a lot of empty space to make the result a bit more intentional and artistic. Just work with your subject like it’s in a 3×3 grid in the corners or middle. You might be surprised on the different compositions you can create with just one object.  

Get the right lighting  

The truth is, lighting can really make or break your photography. Try playing with the direction of the light if you have control over it. Playing with shadows can really add some depth to your photos. You can also have multiple light sources and even throw in a color filter.  

Edit, edit, edit  your photos

Editing is what is going to make your photos pop. My favorite software/ apps to use are Lightroom or VSCO because they have great free options. Playing with the exposure, contrast, highlights and shadows can change the overall feel of the photos. You can make a photo appear richer and vibrant by pulling in highlights, and adding in contrast to reveal hidden details. Play with the colors if you want to make the overall mood of the photo warmer or a bit on the colder side. Another thing I like to do is add some grain to the photo to give it a vintage film feel. 

I hope these tips help you excel when you are taking iPhone photos! Don’t be afraid to try new things with your editing. You may never know what you can capture as you create! 

From Pics to Vids

Video media is rising in popularity, especially with younger generations. This is prompting social media platforms like Instagram to take a more video-based approach to their branding strategy in order to reach all target audiences. Consequently, Instagram introduced more video watching features that bring a new depth to advertising and entertainment on the platform. 

The Takeover of Video Media

Tik Tok, a video-sharing focused social networking service, has ignited a frenzy of user-generated content and influencer pull. The power is now in the users and as such, TikTok has benefited from making their videos short, entertaining, shareable, and customizable to each user. These features align with the short attention span of users and their desire for a high level of engagement.  

TikTok’s platform also includes feeds titled “For You” and “Following”. These two feeds collectively hone into the individual’s likes, therefore making the app more appealing.  

Additionally, the TikTok algorithm differs from the “following” style of Instagram. With Instagram’s feed, the user customizes it with little recommendation. This is due in part to how interests, relationships, timeliness, frequency, following, and usage influence the feed. 

According to an article by The Conversation, the combination of a “feed” and videos makes TikTok very information dense. The article explains that, “video media operates on two parallel pathways conveying explicit information (the kind found in speech or writing) and implicit information (social cues like the TikTocker’s clothes and hairstyle, or emotional affect from music) at the same time.” Pictures are not as information dense, so they feel “slower” for users which further prompts Instagram to push for high-speed video sharing. 

How Instagram Adjusts to the Change

Adam Mosseri, the head of Instagram, shared a video on July 30, 2021. He explains, “we’re always trying to build new features that help you get the most out of your experience. Right now, we’re focused on four key areas: Creators, Video, Shopping, and Messaging.” 

An article from The Verge also summarized Mosseri’s video by saying, “the message that Instagram is sending is clear: it no longer wants to be thought of as the “square photo-sharing app,” but instead as a general entertainment app driven by algorithms and videos.” 

To follow through with this vision, Instagram introduced “Instagram Reels” a concept where users can watch short videos on a continuous feed much like TikTok. Reels are the newest addition to Instagram Stories and IGTV, the forms of video sharing currently on Instagram. With this change, businesses must adjust and start curating engaging videos for all social media platforms. 

What the Rise of Video Media Means for Businesses

This video takeover is a turning point for many company’s branding strategies. Companies must now start using videos to highlight their products and services to promote the personality of their brand. The sole use of high-quality photography may no longer be enough. For instance, according to Social Beat, “41% of users use social media to influence their purchase decisions. Furthermore, 83% of users want to discover a brand’s personality through social media.” 

Whether the videos are interactive or informative, this prominent form of media makes brands more attractive to new and current customers. Showing a company’s products and services in action allows customers to see how the products and services can help “get the job done” in their own lives. 

Up Your Instagram Game

Video content has taken the world by storm and forced Instagram to adjust to a new media environment. Truly, now is the time to invest in influencers, video trends, social listening, and engagement. From creating perfect loops to setting up an aesthetic frame, Instagram’s newest video features will help many companies promote their message to target audiences worldwide. 

It’s not easy being green.

Or is it? The Pantone Color Institute has announced that Greenery is the official 2017 color of the year, number 15-0343 to be exact. And as a graphic designer, there is nothing I love more than a new source of inspiration.

In the world of marketing, color has a way of evoking feelings and attitudes toward companies and their brands that words can never quite achieve on their own. Color brings about meanings and connotations that cause the viewer to associate that brand with their unique personal experiences. Whether it’s the specific Pantone shade you have chosen for your company logo, the background hue of your website, or the paint on the walls of your store, color is powerful and can have an immense impact on the way customers perceive your company.

To complicate it even more, color works in harmony with shapes, graphics, and images to portray your brand or company. Color can increase brand recognition and symbolize meaning behind words. A fiery red portrays vibrancy and energy, while a cool blue conveys relaxation, loyalty, and tranquility. Even the names of colors matter. Research has shown that people prefer a mocha sweater over a brown one, and lemon colored plates over yellow ones. Even when they’re the exact same shade! There is actually a chemical reaction in the human brain that produces an emotional response to color. This reaction triggers various thoughts, memories, and associations. And when it comes to your brand, of course you want to make sure you are triggering the reactions you are looking for.

But what about this fresh new hue? What does green represent? It’s known for all kinds of things! A green traffic light means go. “Going green” means being environmentally conscious and recycling. “Feeling green” can mean you are sick, and “green with envy” symbolizes jealousy. Green also represents growth and rebirth. But what about this particular shade? Pantone describes Greenery as a refreshing and revitalizing shade, and symbolic of new beginnings. They say it is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. What a rich and inspirational color!

Here’s a fun fact: did you know that there are more shades of green than any other color? Think of all the shades out there: lime green, avocado green, army green, emerald green, grass green, to name a few. There are so many green things to love:

• Green foods, like avocados, zucchini, broccoli, cucumbers, kiwis, limes, pickles, pears, and even green M&M’s (Legend has it that they are an aphrodisiac, or so we hear!)
• Lucky four-leaf clovers, and leprechauns on St. Patrick’s Day
• Sparkling green emeralds
• Evergreen trees, fields of grass, and lush foliage outdoors
• Green animals, such as frogs, geckos, turtles, lizards, snakes (ok, maybe not snakes)
• Money, also called greenbacks
• Legendary characters like the Incredible Hulk, the Grinch, Peter Pan, Shrek, the Jolly Green Giant, and Kermit the Frog

A few of our other favorite green things, here on the Porch:

Feizy green pin-striped rug (Duprine Collection), green juice from The Gem, and green jewelry from Ellen Hoffman Designs. We love green so much on The Porch, we even rocked it for our most recent team photo.

So next time you’re thinking green, or feeling green, or seeing green, try to remember how much color matters, and what it can do for you and your company. It is always smart to consider whether it’s a good time to rebrand yourself. What color is going to be the source of inspiration for your brand this year?

We on the Porch are passionate about Branding! We have talked about branding. We have talked about lifestyle branding. Now let’s talk about how photos define your brand.

Simply put, pictures are as integral to your brand as grapes are to wine! They bring your brand to life. Beautiful photography can be used in so many ways! Photos can be used on your website, for sales materials, market/trade shows, third-party training materials and for social media.

Delivering your brand message via social media is imperative. Of the top five social media sites, two of them are 100% visual! You can’t gram or pin without a photo, so what should that visual be? Your visual storyboard is just as important as your branding message.

Considerations:
Studio Shoot or Location Shoot?
Obvious or Subtle?
To Demonstrate or Not to Demonstrate?
Features need highlighting?
Professional or smart phone?
How to Represent the Brand?

Hold up a minute! How to represent the brand? Yes, remember all the branding work you’ve done around brand promise, brand characteristics … these need to be applied to your photography.  A simple three-question quiz to ask when choosing a photo to represent your brand:

1. Does it match your brand personality, characteristics and definition?
2. Does it evoke emotion?
3. Does it illustrate your story?

Should you invest in professional photography? Heck, yes. There is a direct correlation to sales for almost all the brands we represent. Photography matters. It is worth the investment.

Need proof? Here’s our Client L’Amour Des Pied’s showroom floor before and after an investment in photography.

Our world is served to us on screens and those screens can’t give us a 5 sense experience, we must rely on the photo to evoke necessary emotion. Remember, a picture is worth a thousand words. 

We love our business and are thrilled by the predictions for expected global growth in video content. Take this statistic, for instance:

• According to Cisco, video will account for 69% of all consumer Internet traffic by 2017 (and some sources take this figure as high as 74%).

Experts indicate that video is the future of content marketing, and that trend is already in full swing. Nielsen claims 64% of marketers expect video marketing to dominate their strategies in the near future.

Our role is to develop clear, concise and engaging video stories for our clients. We know that in this age of information overload people want a quick visual message so they can move on.

In fact, even using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%, as reported by Syndacast.

The icing on the cake?

Axxon Research reports seven in 10 folks view brands in a more positive light after watching interesting video content from them.

Videos are a great way to create an emotional connection with your audience and leave a lasting impact long after the video is over. And we love client stories with happy endings!

John Doty, owner of InMotion Imagery, is an Emmy Award winning director and editor who has now worked in broadcast television and video production for more than 25 years. His work has been recognized by, among others, the Telly Awards and The Press Club of Dallas.

Not only is he expert at creating the perfect script-to-screen visual communications tools for clients, but he also directed the construction of InMotion’s sound stages from blueprint to finish. He has led teams of industry experts in producing television programs, live national broadcasts and corporate Webcasts. He’s a member of the Dallas Producers Association.

Like InMotion Imagery on Facebook and follow on Instagram, LinkedIn, Twitter and Vimeo as well.

Our Chief Rocker enjoying the opening festivities with Megan and Landon Wood of Lily Jade.

Branding and marketing are more art than science.

In fact, it’s one of the reasons it’s so rewarding. There is no “one size fits all.”

Blogging could be a necessary part of your digital strategy. It’s the perfect way to deliver messages near and dear to your brand and engage your audience.

So, when we heard about the first annual The Hundred Event, we didn’t think twice about participating ourselves.

Hosted by four lovelies, Grace Patton, Bridget Hunt, Lauren Knight and Megan Graham, the event brought together a talented group of small business owners and bloggers intent on learning and sharing best practices. There is a distinct entrepreneurial spirit in this group. People came from all over to partake in the delicious food, warm ambiance and shared knowledge.

We discussed many blogging styles. What do they have in common? Imagery is key to them all. Whether it’s still or video – good photography is non negotiable.

Here are a few of my favorite photography takeaways and recommendations, compliments of Jenni Dawson of J.Noel Photography:

• If you have a good camera, shoot in manual.
• If you don’t know how to use that great camera, invest in the Extremely Essential Camera Skills Tutorial and learn how.
• Afterlight is a handy app for photography on the go. It’s super easy and really adds a textural element to pictures taken on your phone.
• Pic Tap Go is perhaps my favorite app. It costs $1.99 and is worth every penny. There are several filters to choose from. Pic Tap Go saves your “recipes” for future use.

Enjoying the Peacock Alley Block Party under the super moon.
Lauren Knight, Laura Busby, Beth Dotolo
Photos courtesy of Awake Photography