We Are Grateful For Our Work and Our Clients

There are blessings aplenty to be grateful for this year. We are coming in hot from several days of a very successful video and photo shoot with an amazing client. Hard work, yes. But we have joy and gratitude for the opportunity to work with smart, collaborative partners. As a bonus, the client’s entire team flew in from Arizona, California, Colorado and Florida. And others drove in from North Texas and Houston.

We worked hard, didn’t play enough. But we are grateful for the positive energy, in-person conversations and teamwork. These people, and the work we are doing together, were inspiring and will get us through the holiday hustle.

In addition, over the past several weeks, our network introduced us to amazing new connections. As well as, we have onboarded rocking’ new clients.

We Are Grateful For Our Team

Moreover, the team is shining. The rock stars are taking on new responsibilities. Jumping in when and where needed. And I won’t get started about our interns. Besides their energy, hard work and great contributions, one is now a master teleprompter engineer.

In addition to blogging about expressing gratitude to your internal team, clients and advocates, here are a few other things to consider. Not rocket surgery or brain science, but we all need refreshers from time to time, right?!?!

How To Show Gratitude To Those You Work With

Determine your key audiences and the best way to communicate gratitude with them using some of the following tactics:

1. Phone calls — As the great Stevie Wonder sang, “I just called to say …” Pick up the phone. Express gratitude to your team, clients and advocates.
2. Emails — A quick thank you with a custom expression of why you are grateful for colleagues, peers, networks and clients.
3. Old fashioned greeting cards — These are a fav of mine. Make sure to include a handwritten, message.
4. Custom holiday cards — Design a branded card or note card. We can help you with that.
5. Handwritten thank you note — Use your branded company stationery to send a few sentences to those who you are grateful for.
6. Zoom or Teams — For those busy folks or those not near, schedule a 15-minute video conference to tell them what they mean to you and your company.
7. Coffee or lunch — Some still prefer face to face meetings. Schedule a few. Make it happen. For introverts like me, this is hard. But they are necessary.

If you want to chat further about how to express gratitude in business, contact us. We would love to help. Cheers to rolling into the hectic holiday season with a thankful heart. We are grateful for you, our readers.

Establish the 2024 Marketing Plan for Your Business

The fourth quarter is 2024 marketing plan time. And there is still time to accomplish this important business exercise to cultivate growth in your business. Are you ready for 2024? On the Porch, marketing plan meetings are set with clients through early December to get ‘er done. It keeps the business and team focused. Save valuable resources — time and money — by creating yours now. Holler if Front Porch Marketing can help!

Marketing Plans 101

So, where to start? We would be happy to help, of course. But, if you want to tackle it on your own, let us help entertain you.

1. Start by asking yourself the question “What are your 2024 business goals?” Marketing plans should align with what your business is trying to achieve.
2. Then, based on projected 2024 revenue, budget a percentage of that revenue for marketing to meet growth targets. Research shows that on average companies are budgeting 9–10% for this purpose, for the second year in a row, for a variety of marketing activities. Protip: companies trying to gain market share are allocating more even in these uncertain times.
3. Once the marketing budget has been inked, set your marketing goals. Goals should always be measurable and be able to be tracked on a monthly or quarterly basis. Measuring your progress is important! Define how success will be measured.
4. Next, analyze your company’s situation and create or update the SWOT analysis. And then, analyze where competitors sit within the space. Then, define or redefine the target clients or customers.

Bring Your Marketing Plan to Life

Now that you have the start of a marketing plan written, think about how you will fulfill it. Set your marketing strategies. Strategies are long-term and create the pathway through to the business’s mission. They drive all of the marketing activities.

Next, define your marketing tactics. Will you be using advertising? Social media? Media relations? How will you execute against your strategy? Tactics are more detailed and have a shorter time frame. And tactics are action oriented. Think of tactics as the answer to how strategies will come to life. Are there tools in place for reporting on your company’s tactical success? Who is responsible for reporting and measurement? Set your structure in place for next year.

Finally, create a marketing timeline for all these activities. What needs to be completed and when? Make notes on who is responsible for tactical execution and when.

Review What Worked and What Didn’t in 2023 to Make 2024 Better

Make sure to revisit the marketing plan from time to time. Audit last year’s efforts, and this year’s efforts to gain insight on what to do better next year. Some folks do it quarterly, some more frequently. And cheers to your business success through strategic, thoughtful branding, marketing, advertising and marketing communication in 2024!

Where Do Marketing Agencies Fit into Your Business?

In today’s competitive business landscape, marketing plays a pivotal role in driving growth and success, and marketing agencies are at the forefront of this work. Good marketing can identify new customers, engage and grow a loyal audience, or launch new products and services. And while some business owners may contemplate handling their marketing efforts in-house, seeking the expertise of an agency can make a significant difference in achieving sustainable results.

Marketing agencies bring a wealth of knowledge, experience, and strategic insights that can add substantial value to a client’s business. There are many different ways that agencies can contribute to a client’s success and why opting for professional assistance is essential.

What You Get When You Choose A Marketing Agency Over Doing it Yourself

When you work with a marketing agency instead of trying to do everything yourself, you’ll enjoy many advantages like specialized expertise, a strategic approach, resource optimization, access to cutting-edge tools, and time efficiency.

1. Specialized Expertise

Marketing agencies equip their teams of skilled professionals with specialized knowledge and skills in various marketing disciplines. From SEO and content marketing to social media and paid advertising, agencies can bring a diverse skill set that can be tailored to meet the unique needs of each client.

These marketers focus on their disciplines day in and day out, and adding their knowledge base to building your business pays off. Their expertise ensures that marketing efforts are executed effectively, delivering measurable results that align with business goals. More bang for your buck.

2. Strategic Approach

Agencies work closely with clients to develop data-driven strategies that align with their overall business objectives. By conducting thorough market research and competitor analysis, agencies identify opportunities and then craft well-thought-out campaigns to stay ahead of the competition.

A strategic approach not only maximizes marketing ROI but also enables businesses to make informed decisions for future growth. These agencies objective perspectives on growing clients’ businesses means they can make solid, research-backed decisions to build business. And then they can implement these decisions in a streamlined manner.

3. Resource Optimization

Managing marketing efforts in-house can strain resources, especially for small to medium-sized businesses. Marketing agencies offer cost-effective solutions that allow clients to focus on core business activities while leaving marketing tasks in expert hands. This resource optimization ensures that businesses get the most out of their marketing budget and manpower.

Our small to medium-sized clients benefit from Front Porch Marketing’s ability to supplement their own efforts. We work hand-in-hand with them to build their business as if it were our own, while lending expertise that clients don’t typically have in-house like website design, social media content marketing, email marketing and large design-focused projects like brochures. This leaves small business owners to focus on what they do best.

4. Access to Cutting-Edge Tools

Marketing agencies invest in state-of-the-art marketing tools and technologies to gain a competitive edge. By leveraging these tools, agencies can track and analyze data effectively, allowing for data-driven decision-making and continuous optimization of marketing campaigns. Such insights are crucial in maintaining a strong market presence and adapting to changing consumer behaviors.

It wouldn’t be cost-effective for small businesses to invest in these tools, so marketing agencies can again supplement the efforts of a business with this access to tools and the expertise to optimize their use for the benefit of a client’s business.

5. Time Efficiency

Implementing a successful marketing strategy requires time, effort, and consistent monitoring. By delegating marketing responsibilities to an agency, clients can focus on core competencies and strategic business growth. This time efficiency enables businesses to operate seamlessly while their marketing needs are efficiently addressed by industry experts.

Taking all these tasks off a small business owner’s plate gives them time to see the big picture. Then they can focus on growing their business. And they won’t get buried in the weeds of all the marketing tasks necessary to get there.

6. Reassess What Your Time is Worth, and Let a Marketing Agency Help Make Your Business Better

In conclusion, marketing agencies bring invaluable expertise and depth of knowledge. This can significantly elevate a client’s business to new heights. From specialized skill sets and strategic insights to resource optimization and access to cutting-edge tools, agencies offer an all-encompassing solution to marketing challenges.

While some clients may consider DIY marketing, it’s crucial to recognize the value that marketing agencies bring to the table. By partnering with a reputable agency, businesses can enjoy efficient and effective marketing efforts that lead to long-term success. Remember, marketing is an investment in the future, and entrusting marketing professionals can lead to remarkable returns.

Client-Agency Partnerships Require Nurturing

Client-Agency partnerships don’t happen instantly. Do you ever wonder what makes a strong working relationship between a client and an advertising agency? I’ve walked in the shoes of both and know first-hand the frustration that can ensue if there isn’t a solid relationship.

A successful partnership begins before the ink is dry on a formal agreement and is nurtured throughout the relationship. While there are many traits of a successful relationship, focusing on the following will help start a genuine connection from day one.

1. Drive Home That You Are Partners
   It is critical from day one that both the client and the agency view each other as partners in a client-agency partnership. Both bring unique knowledge and skills to the table. The client knows their customers better than anyone and brings the overall goals, while the strategy and execution come from the agency. Everyone must work together purposefully and respectfully to make the vision come to life.
2. Open and Honest Communication
   It’s ok for both sides to push back. Successful client-agency partners don’t always agree. Being open to honest feedback and seeing different perspectives provides a better result. Set boundaries when giving feedback. And remember, it should never be derogatory or condescending.
3. Set Expectations and Define Success
   When establishing a new client-agency partnership, the client and agency must understand each other’s processes. Schedule an onboarding meeting to share best practices, processes and procedures, timelines, etc. It is also imperative to define success together. Everyone needs to understand the agreed-upon goals, that objectives are easily measurable, and KPIs are defined.

Team Client-Agency For the Win!

It is important to remember at the end of the day, the client and the agency are working toward the same goal. You’re a team. Yes, there will be disagreements at times. But a solid partnership built on mutual respect, trust, and open and honest communication is a winning recipe for a long-lasting and successful relationship.

How Do You START Marketing Your Small Business?

Marketing your small business can be an overwhelming task if you’re starting from scratch. Where do you start? What’s the most important thing? What are the marketing steps to take to get to success?

Over the years, Front Porch Marketing has written a ton of articles to help small businesses succeed — on everything from social media to marketing plans. Today we’ll gather those up in a helpful list that you can use to start marketing your small business. Even if you’re starting from scratch.

Start Your Marketing With a Plan

Before you start doing anything, you need to have a big, bad marketing plan. Why? This steering document will help you know who your audience is and what your goals are. It will help you develop strategies to succeed, and tactics to reach those people.

As months pass, though, don’t forget you’ll need to continue to cultivate your marketing plan to make it grow, much like weeding and feeding a garden. Weed out what’s not working, and do more of what is working. A Marketing Plan is a living document.

Make Your Business Look Like It Means Business

To present the best face of your business to the world, you’ll need a logo. This visual symbol of your business’ legitimacy will be a reminder everywhere — your email, your website, your invoices, your staff’s golf shirts. Designing a strong logo and implementing it is key to a strong brand voice.

Can Your Customers Find You as You Are Marketing Your Small Business?

Most businesses have a website, as their home-base on the internet. This is the first place customers will go to find you and learn more about your business. Is yours up-to-date? Or do you need to build your first website? Maybe you just need to expand your presence by adding a social media channel or two after a social media audit. Depending on who your customer is, you might choose Facebook or LinkedIn, Twitter or TikTok, to reach them.

You might also want to consider email marketing to reach your customers. Engage and connect with customers. Make their lives easier by helping them solve problems. Email marketing has power, and building your email marketing list can build your business.

Grow Your Audience With Advertising!

Reaching your consumers wherever they may be is important. So your marketing plan might likely include some form of advertising. Do you need digital advertising to reach new customers on the internet? Maybe text message marketing and advertising (SMS) to build loyalty with your existing customers. Would testimonials on your website convince others to try your company?

Establish Your Authority With Media Relations.

Some businesses benefit from having the news media write about them in editorials, reviews and interviews. Effective media relations can get great results for your business goals when done properly. Customizing your news to each publication can benefit both parties.

Start Your Small Business Marketing from Scratch By Taking the First Step

Read through some of our articles to help you get started on the journey of marketing your small business. Remember that it’s a marathon, and that you can continuously improve your approach to get better and better results. Need help with any part of your journey? We’re here to help.

“Business Lessons” Are Not Your Typical Mother’s Day Tribute

This past weekend, we all celebrated Mother’s Day. Some of us celebrated by remembering their mothers who are no longer with us. One of the things I remember the most about my mom is her sensibility. She had a philosophy for life that was kind, inclusive, smart and at the same time funny. That’s why I can remember some of the bits of wisdom she both repeated and modeled to me as a child, and have used them as business lessons in my career.

While most of these were not given to me in the business context, I have been able to apply these 5 life lessons as 5 business lessons. Moms sometimes have a very clear vision for what makes a successful brand, company, or business. And now I can say that my mom was my first business consultant. So I’m going to share some of her wisdom with you in honor of Mother’s Day.

Close enough for government work.

We might all just stop trying to be perfect. You are good enough just the way you are! My mom would always say “close enough for government work” when something didn’t come out exactly as I expected it would. And instead of being upset, we’d all laugh. And we’d move on. And we’d try again.

Because heck, if a giant business like the government doesn’t do it perfectly the first time, then how can we be expected to do so? Do your best and that will be good enough. It’s our effort and perseverance that counts.

Not what I would have done, but just as good.

As a business leader, recognizing that your colleagues or direct reports might not solve a problem exactly as you would have, evaluate others’ work through fresh eyes. Weigh their solutions against the brief or the client ask, and if it works (even if its not what you would have done) then it’s good.

This simple and valuable business lesson will go a long way toward building trust and loyalty within your team. After all, you hired these people and they are experts at what they do, so treat them as such.

Take care of everyone smaller than you.

When I was very small, this meant if a friend falls down on the playground go help them up and make them feel better. Or if a kid younger than you seems like they need a friend, be one. Share your snack with kids who don’t have one. That sort of thing.

As I got older, the meaning became less literal and more figurative. “Smaller” could mean less access, fewer resources, more burden. Anything that made someone’s life smaller than yours.

So now as an adult, if you have access to something that others don’t, share your access. Hire a non-traditional intern who might never have had the opportunity. Bring a younger colleague to an industry event or dinner. Give public kudos and rewards to your team. Create and support programs in your company that create a more equal, diverse and inclusive environment for everyone.

Practice what you preach.

If you say one thing, but do the opposite, what message are you sending about yourself? You’re damaging your credibility said my mom. When you demonstrate this business lesson — that you know what you’re talking about — then people will believe that you are an expert.

For example, if you are a digital marketing agency that handles social media for your clients, but your own agency doesn’t have social media channels, how can potential clients know that you’re an expert?

If you need help, ask.

This was one of the most important lessons that I learned from my mom, that I’ve applied to my entire career as a business lesson. It’s ok to not know how to do everything. It’s ok to say in a meeting “Well, I don’t know the answer, but I will go find out.”

Leaders, surround yourself with people who are better at things than you are, and ask them when you need help, and you’ll always be successful. We are all over the “fake it til you make it” mantra. Be vulnerable, ask for help. In the process, you’ll be giving someone else a compliment by asking for their expertise. And you’ll probably be learning something new.

My Business Lessons From Mom Made Me a Successful Business Person

I hope you’ve enjoyed some of the wisdom that my mother shared with me. She always said that if you can do something that might help someone, take that opportunity. I’ve tried to follow that advice my entire career. And I would consider myself successful in that regard…and to me that’s the aspect of business acumen that matters the most.

LinkedIn mistakes can be avoided with careful branding and strategy.

LinkedIn continues to be a powerful tool for brands, B2B, B2C and nonprofits, as well as business leaders — and instead of LinkedIn mistakes your company can make LinkedIn a tool for driving your bottom line. Often, companies and nonprofits as well as business leaders approach us to partner with them on LinkedIn strategies and execution. But a few things need to be in place before we start.

When and How to Get Started With LinkedIn

Front Porch Marketing first looks at the brand architecture, target audiences, and competitive environment. For a LinkedIn strategy to be successful, there has to be a good marketing foundation. Therefore, if the branding and strategy isn’t right to begin with, we will not be able to help. We believe in being stewards of our Clients’ budgets and brands, so we consider a one-off LinkedIn initiative to be shooting money into the wind. And that LinkedIn mistake isn’t brand- or thought-leader building.

With that said, these are the five most common LinkedIn mistakes we are seeing companies make right now:

1. Brand pages reposting individuals’ content on its feed

Individuals should share brand content on their feed not the other way around. Content should lead back to the brand.

2. Brand pages posting once or maybe two times a month is a LinkedIn mistake

People cannot see the posts without regular consistency. Be consistent to create connections with your audience.

3. Brand pages only posting what is happening with the company

But what’s in it for your followers? To be truly successful on LinkedIn, provide value and insights no matter where they come from. It’s not what’s all about you you you.

4. Brand pages are not being social

LinkedIn members are commenting and liking your posts. Are you engaging them and doing the same in return? Talk to your followers and this will lead to insights that will inform future content.

5. Business leaders are not convicted about the network

They say that people are only trying to sell me things, or that social media is a waste of time. And the worst of all, *that* isn’t worth sharing. Your followers want to know more about your company, what it stands for, how it can help them, what it’s like to work there and more. LinkedIn is not a mistake — it’s a platform for engaging with your employees, your future employees, your peers and the larger business world.

Want to chat more about LinkedIn, and not make a LinkedIn mistake?

We are happy to do so, to help your company understand how LinkedIn can be a business-driving tool for their industry online. Let’s have a real conversation on the Porch.

Seasoned Business Leaders: You Don’t Know What You Don’t Know

As a seasoned business leader, the old adage, “You don’t know what you don’t know,” has been replaying as a reminder in my mind over and over again for the last year. Sometimes when you’ve been doing a certain thing for a long time, you might become insulated from innovation by doing things the way you first learned them. You might even forget the best practices you learned at the beginning in favor of doing what works at the moment in your business. At this point, reminders for seasoned business leaders can be helpful to continue to grow.

So this week I’m sharing here some reminders for business leaders who may need a refresher on the must-dos and must-haves when things are rockin’. And even before they’re rockin’. These apply whether you are a start-up or veteran. I was reminded this week of what I don’t know when I launched a new business of sorts, and finally brought it to life.

Seasoned Business Leader Turned Start-Up (again)

As most of those who know me know, my son is in college in Central Florida. After his freshman year and countless visits to Florida, more for my sake than his, I had an idea. Buy a place in Florida. I’m there all the time to see my son, and when I’m not there I could rent it out to others who would enjoy the beach as much as my family does.

So, I did countless hours of research. Ran numbers backwards and forwards. Consulted my business advisor. Then, did more research. Then, I contacted several owners of rental properties and local small business owners in New Smyrna Beach, Florida. Next, I refinanced the house. In addition, I had to take out another significant loan to get this idea off the ground.

As I last blogged, this is not my first rodeo. But, I am here to tell you old dogs do forget the new tricks. As a seasoned business owner, I was reminded in the course of this new project, just how much these business basics matter.

Business Leader Basics to Remember

1. Finances

Make sure you have extra in the budget for unexpected expenses during start-up. Money isn’t made in the first and sometimes second year of business. Remember that. Another thing going through my head these last few months is that real estate is a long term investment, as most businesses are. Seasoned business leaders know to endure the short term pains for the long-term gain.

2. Time

Remember that time is your inventory. Don’t go down rabbit holes. Overthinking and questioning yourself aren’t necessary. Stay focused on what matters. Make decisions and then move on. Most of all, be efficient in all you do.

3. Support Network

Partner with the experts. I don’t know construction. Or anything about the short-term rental space. Nor do know much about HOAs, (but I do now) so I found and made friends with the BEST in these categories. I am so grateful for them and their expertise. Also, my family and friends were there when I needed to vent, cry, scream or say queue #5.

4. Front Porch Marketing Team

If you have two businesses, make sure each of the business teams are in support of the other. The Front Porch team kept the Porch rockin’ while I was bobbing and weaving in and out so I could get Calming Corner (our new beach space) up and running. Seasoned business leaders build teams they can count on in crunch times.

5. Saying Uncle

Yes, you can have too much on your plate. So ask for grace. Be nice to yourself. Realize you do have physical and mental limitations.

6. Good Enough

Our first renters were to arrive at 4 p.m. on the 1^st of April. There was cleaning to be done. Some pictures were not hung, etc. But the place was beautiful. It was time to finish the cleaning and save the rest for the next time she was vacant. Good enough is sometimes perfection.

“The Calming Corner” is Up and Running

I am proud to say that as we are building this rental business, we are also supporting other local businesses. The new couch is manufactured in Florida by a Florida-based company. The patio furniture is manufactured in Volusia County and the business is owned and operated by a local husband and wife duo. And our boutique vacation rental company, Florida Vacay Rentals, is owned by a local female rock star who is also my “Florida Anchor.” And I am honored to call her my friend.

So here is my shameless plug for Calming Corner, our new Front Porch view! Please note, NEW photography coming soon, because there are all new floors, paint and furniture. And there is a fabulous remodeled master bath. Shorehom by the Sea, Unit 54, also has a new bedroom pocket door, a new pantry, a new washer dryer closet and more.

Oh, and, as of April 6, it has a brand new air-conditioner, that was not in the budget … sigh.

Front Porch Marketing is now 12 years old, thanks to you. What are our marketing take-aways from the past 12 years? We value your support and confidence in us over the years! You and your brands are our jam.

Marketing Take-Aways to Help Your Business Grow

Reflecting back on client trends and opportunities, on our pearl anniversary, we share common pearls of wisdom we saw at the beginning and continue to see today. We hope these marketing take-aways spur some thinking for you!

1. DIY Marketing

It only gets a brand so far. And, once your brand is established and has credibility, DIY marketing is no longer good enough. Time to take your garage band to the main stage. Hire a professional or firm.

2. Hiring One Marketing Person to Do All the Marketing Things

There are only a handful of unicorns on the planet that can do all the things marketing. If you go this route, know they need support. A marketing generalist isn’t your graphic designer, copywriter, webmaster, etc. Give them the resources they need to do their jobs.

3. B2B Websites

We hear from business owners their websites aren’t a priority and aren’t a sales and marketing tool. Not true. What we see most often is that you aren’t closing the sale or getting to the next round of meetings because you are getting the veto vote when potential clients go to your website to validate your credibility. Important marketing take-away: your website is your virtual office. Optimize it!

4. Marketing Take-Away for CEOs, C-Suite Executives or Managing Partners

Your role is strategy, operations, finances, and managing people. We have experienced too many times when you want to get too far in the weeds managing marketing. At that point, bottlenecks happen and marketing doesn’t happen at its best or consistently.

5. Brand Architecture

Without brand architecture, your branding is inconsistent. Define your brand mission, personality, positioning and affiliation. Let all things marketing flow from there. This becomes the filter and guidepost for branding and marketing strategy as well as execution.

6. Shiny Objects

You have Salesforce, but your team isn’t utilizing it. Then you get Hootsuite and ZoomInfo and, and, and. Stop right there. Marketing operations take-away: Make sure whatever technology you currently have is being utilized to its fullest. Then, if needed, build upon that with other tools.

Marketing Take-Aways to Take You Through the Next 12 Years

Cheers to you! Thank you for trusting in us, believing in us and getting us to our 12^th anniversary. Without your support, we wouldn’t be rockin’ on the Porch today and lovin’ every minute of it. We hope these 6 marketing take-aways will be helpful for your business as we grow together over the next dozen years!

Ready to skill up this year by attending a great conference for marketers like you?

Why are conferences for marketers important? They’re a tool for growth in your marketing career! First, you are learning new skills. Next, you’re exposed to best practices from peers and mentors. Then, you’re growing your network for future collaborations and opportunities. And most importantly, any work experiences outside of the office give you a fresh perspective and renewed enthusiasm for your job. It’s a win-win-win-win.

Attend one of these conferences for marketers this year:

Adweek: Outlook: You can join AdWeek for a value-heavy program to talk about the benefits of monetization strategies. Explore new tools disrupting the industry. Speakers in attendance include top names in media, marketing, and tech. This program aims to figure out how to use these innovations to supercharge growth and revenue. Over three days, you’ll learn how to connect with customers. Plus, you’ll tackle talent and transformation topics.

Content World Marketing: Content Marketing World stands out among brand marketing conferences. First, it provides a space for you to improve your content creation skills. Second, it helps you connect with other creators. At this conference, you will meet important professionals in the industry, meet potential hires, and gain knowledge to improve your marketing systems.

INBOUND: INBOUND’s key goal is to connect professionals in the marketing industry. Every year, this marketing conference is one of the biggest marketing events. In fact, it attracts thousands of world-class professionals. At INBOUND, you will meet some of the best and brightest minds in sales and revenue operations. You also get to network with leaders in marketing and customer success.

SXSW: Advertising & Brand Experience: SXSW is not your typical marketing conference. But their Advertising and Brand Experience track is a great way to expand your mind and your perspective. This SXSW track is designed for agencies and organizations. Find forward-thinking strategies to connect with communities.

SEO

MOZCON: MozCon is like a summer camp for marketers. This conference brings together digital marketers from all over the world for three days. During the program, marketers learn to overcome all the common and specific obstacles in the current marketing world. The speakers range from leaders in performance marketing, SEO, conversion optimization, local search, digital marketing strategy and conversion optimization.

Social Media

Social Media Marketing World: Social marketing is changing more and more each day. If this industry has taught us anything, it’s that you’ve got to embrace change to get ahead. Join thousands of the world’s smartest marketers and influencers — brought to you by Social Media Examiner. Walk away with real business-building ideas. And then put them to work for your business or clients right away.

Regional Traveling Conference for Marketers

Digital Summit Series: Digital Summit Series happens across the United States in more than 15 cities, including Chicago, Minneapolis, Los Angeles and Washington, DC. The summit includes sessions covering digital marketing best tactics and practices, SEO, content, social media, analytics and strategy. Plus, you can choose either a virtual event or attend in person.

Virtual Conference

AMA Conferences: As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. Here you’ll virtually learn from industry and academic leaders, speakers, and training instructors that you will encounter in the AMA community.

The benefits you’ll receive from a conference pay off all year long.

By attending a conference for marketers this year, you’ll be able to see the results in your work. Start applying what you learned to your everyday tasks. Then, begin a new project that will take your marketing department to the next level. You might meet your future boss. Overall, you’ll be inspired to try new innovations. And finally, you’ll feel a sense of accomplishment for having invested in yourself and your future career.