“Business Lessons” Are Not Your Typical Mother’s Day Tribute

This past weekend, we all celebrated Mother’s Day. Some of us celebrated by remembering their mothers who are no longer with us. One of the things I remember the most about my mom is her sensibility. She had a philosophy for life that was kind, inclusive, smart and at the same time funny. That’s why I can remember some of the bits of wisdom she both repeated and modeled to me as a child, and have used them as business lessons in my career.

While most of these were not given to me in the business context, I have been able to apply these 5 life lessons as 5 business lessons. Moms sometimes have a very clear vision for what makes a successful brand, company, or business. And now I can say that my mom was my first business consultant. So I’m going to share some of her wisdom with you in honor of Mother’s Day.

Close enough for government work.

We might all just stop trying to be perfect. You are good enough just the way you are! My mom would always say “close enough for government work” when something didn’t come out exactly as I expected it would. And instead of being upset, we’d all laugh. And we’d move on. And we’d try again.

Because heck, if a giant business like the government doesn’t do it perfectly the first time, then how can we be expected to do so? Do your best and that will be good enough. It’s our effort and perseverance that counts.

Not what I would have done, but just as good.

As a business leader, recognizing that your colleagues or direct reports might not solve a problem exactly as you would have, evaluate others’ work through fresh eyes. Weigh their solutions against the brief or the client ask, and if it works (even if its not what you would have done) then it’s good.

This simple and valuable business lesson will go a long way toward building trust and loyalty within your team. After all, you hired these people and they are experts at what they do, so treat them as such.

Take care of everyone smaller than you.

When I was very small, this meant if a friend falls down on the playground go help them up and make them feel better. Or if a kid younger than you seems like they need a friend, be one. Share your snack with kids who don’t have one. That sort of thing.

As I got older, the meaning became less literal and more figurative. “Smaller” could mean less access, fewer resources, more burden. Anything that made someone’s life smaller than yours.

So now as an adult, if you have access to something that others don’t, share your access. Hire a non-traditional intern who might never have had the opportunity. Bring a younger colleague to an industry event or dinner. Give public kudos and rewards to your team. Create and support programs in your company that create a more equal, diverse and inclusive environment for everyone.

Practice what you preach.

If you say one thing, but do the opposite, what message are you sending about yourself? You’re damaging your credibility said my mom. When you demonstrate this business lesson — that you know what you’re talking about — then people will believe that you are an expert.

For example, if you are a digital marketing agency that handles social media for your clients, but your own agency doesn’t have social media channels, how can potential clients know that you’re an expert?

If you need help, ask.

This was one of the most important lessons that I learned from my mom, that I’ve applied to my entire career as a business lesson. It’s ok to not know how to do everything. It’s ok to say in a meeting “Well, I don’t know the answer, but I will go find out.”

Leaders, surround yourself with people who are better at things than you are, and ask them when you need help, and you’ll always be successful. We are all over the “fake it til you make it” mantra. Be vulnerable, ask for help. In the process, you’ll be giving someone else a compliment by asking for their expertise. And you’ll probably be learning something new.

My Business Lessons From Mom Made Me a Successful Business Person

I hope you’ve enjoyed some of the wisdom that my mother shared with me. She always said that if you can do something that might help someone, take that opportunity. I’ve tried to follow that advice my entire career. And I would consider myself successful in that regard…and to me that’s the aspect of business acumen that matters the most.

Programmatic Advertising is Driving Results.

After Q1, clients historically shift focus based on marketing, advertising and communications results so far in the year. The Front Porch team than also ebbs and flows to make sure our efforts are successfully driving topline revenue for our clients.

One of the tactics working for our clients right now? Programmatic advertising. As we start Q2 and continue into 2023, this advertising approach is driving results.

What is Programmatic Advertising?

It is a bit different than digital advertising. Programmatic advertising utilizes automation and algorithms to achieve success. Too far in the weeds: but it is about the process of ads purchased and sold. But it is different than traditional media-buying techniques. Programmatic advertising meets the potential customer when and where they are. This approach optimizes the efforts of the advertising, hyper targeting the most interested, most matched customers with the brand.

What is the Difference Between Display Advertising and Programmatic Advertising?

Clients often ask us what the difference is between display advertising and programmatic advertising, since in many cases they can look the same. The answer is that programmatic levels up:

• Display advertising refers to how ads are bought
• Programmatic advertising goes beyond simply placing a digital display ad on a website, and is more about how ads appear and in what format — serving the right ad to the right person in the right place at the right time

How to Get Started with Programmatic

Before you dive in, your team or your marketing partner needs to do the due diligence to understand your target market. With more in-depth information, programmatic advertising can work harder for your client and find the customers that are looking for your client’s brand.

Then, as you implement your plan, these are the things to look for and monitor in order to continuously improve and optimize your advertising, maximize your budget and reach the best customers for you:

• Cost per Click (CPC)
• Click-through Rate (CTR)
• Cost per Completed View (CPCV)

Want to Know More About Programmatic?

How can we help? The marketing and advertising landscape is evolving at the speed of light. And the Front Porch team is keeping up and leading the way to better outcomes for our clients. There are many benefits to choosing programmatic advertising such as efficiency and low-cost awareness. So please ask, as we love sharing our client successes, expertise and fodder. Sometimes the fodder isn’t relevant, but it sure creates great conversations and we’d love to have one with you.

Seasoned Business Leaders: You Don’t Know What You Don’t Know

As a seasoned business leader, the old adage, “You don’t know what you don’t know,” has been replaying as a reminder in my mind over and over again for the last year. Sometimes when you’ve been doing a certain thing for a long time, you might become insulated from innovation by doing things the way you first learned them. You might even forget the best practices you learned at the beginning in favor of doing what works at the moment in your business. At this point, reminders for seasoned business leaders can be helpful to continue to grow.

So this week I’m sharing here some reminders for business leaders who may need a refresher on the must-dos and must-haves when things are rockin’. And even before they’re rockin’. These apply whether you are a start-up or veteran. I was reminded this week of what I don’t know when I launched a new business of sorts, and finally brought it to life.

Seasoned Business Leader Turned Start-Up (again)

As most of those who know me know, my son is in college in Central Florida. After his freshman year and countless visits to Florida, more for my sake than his, I had an idea. Buy a place in Florida. I’m there all the time to see my son, and when I’m not there I could rent it out to others who would enjoy the beach as much as my family does.

So, I did countless hours of research. Ran numbers backwards and forwards. Consulted my business advisor. Then, did more research. Then, I contacted several owners of rental properties and local small business owners in New Smyrna Beach, Florida. Next, I refinanced the house. In addition, I had to take out another significant loan to get this idea off the ground.

As I last blogged, this is not my first rodeo. But, I am here to tell you old dogs do forget the new tricks. As a seasoned business owner, I was reminded in the course of this new project, just how much these business basics matter.

Business Leader Basics to Remember

1. Finances

Make sure you have extra in the budget for unexpected expenses during start-up. Money isn’t made in the first and sometimes second year of business. Remember that. Another thing going through my head these last few months is that real estate is a long term investment, as most businesses are. Seasoned business leaders know to endure the short term pains for the long-term gain.

2. Time

Remember that time is your inventory. Don’t go down rabbit holes. Overthinking and questioning yourself aren’t necessary. Stay focused on what matters. Make decisions and then move on. Most of all, be efficient in all you do.

3. Support Network

Partner with the experts. I don’t know construction. Or anything about the short-term rental space. Nor do know much about HOAs, (but I do now) so I found and made friends with the BEST in these categories. I am so grateful for them and their expertise. Also, my family and friends were there when I needed to vent, cry, scream or say queue #5.

4. Front Porch Marketing Team

If you have two businesses, make sure each of the business teams are in support of the other. The Front Porch team kept the Porch rockin’ while I was bobbing and weaving in and out so I could get Calming Corner (our new beach space) up and running. Seasoned business leaders build teams they can count on in crunch times.

5. Saying Uncle

Yes, you can have too much on your plate. So ask for grace. Be nice to yourself. Realize you do have physical and mental limitations.

6. Good Enough

Our first renters were to arrive at 4 p.m. on the 1^st of April. There was cleaning to be done. Some pictures were not hung, etc. But the place was beautiful. It was time to finish the cleaning and save the rest for the next time she was vacant. Good enough is sometimes perfection.

“The Calming Corner” is Up and Running

I am proud to say that as we are building this rental business, we are also supporting other local businesses. The new couch is manufactured in Florida by a Florida-based company. The patio furniture is manufactured in Volusia County and the business is owned and operated by a local husband and wife duo. And our boutique vacation rental company, Florida Vacay Rentals, is owned by a local female rock star who is also my “Florida Anchor.” And I am honored to call her my friend.

So here is my shameless plug for Calming Corner, our new Front Porch view! Please note, NEW photography coming soon, because there are all new floors, paint and furniture. And there is a fabulous remodeled master bath. Shorehom by the Sea, Unit 54, also has a new bedroom pocket door, a new pantry, a new washer dryer closet and more.

Oh, and, as of April 6, it has a brand new air-conditioner, that was not in the budget … sigh.

Spring Has Officially Sprung — So Let’s Organize Your Workspace?

This year, I’ve added “organizing your workspace” to my spring-cleaning to-do list! If you’re anything like me, you associate spring with spring cleaning. It’s time to dust off the cobwebs of those ceiling fan blades you rarely touch, clean out the closets and tackle the flowerbeds. I love strolling the aisles at my local greenhouse to pick out the flowers I’m inevitably going to see wither away in the triple-degree Texas heat. And, it’s time to get my workspace into tip-top shape.

Clean Your Workspace, Clear Your Mind.

Whether you’re working remotely or in an office, it’s the perfect time to sort through the piles of papers that have accumulated on your desk, clean out those old emails and establish that new online folder organization system you have been daydreaming about.

Now, I realize that not everyone receives the same amount of joy that I do from filling a large trash bag full of unnecessary papers or an inbox with only a handful of emails. Some of you may argue that there isn’t enough time in the day. While others might cite there is evidence that a messy desk is a sign of genius. Say hello to my husband’s top excuse. Ha!

Organizing Your Workspace Has Multiple Benefits

No matter what camp you fall into, it’s hard to argue that there aren’t benefits of a well-organized space.

1. Increased Productivity. How many times a day do you find yourself searching for a piece of paper, email or document? We’ve all been there, but when you have a clean and organized space, you’ll inevitably spend less time searching and more time doing.
   
2. Reduced Stress Levels. Meeting in five minutes. Can’t locate the document you’ve been tirelessly working on. Enough said!
   
3. Boost Creativity. When you’re organized, you’re typically not working under the gun of a million deadlines. When you’re calm and in control, your creativity will flourish.

You might now be asking the question: How Do I Tackle My Unorganized Workspace?

• Start small. First you need to remember,your mess wasn’t made in a day. It might take a little time to organize your workspace into the space you want. Pick the time of day you’re most productive and set a timer for 15 minutes. Grab the stack of papers and go.
  
• Tools and Resources. Hit the office supply store or your supply cabinet at the office. Grab the file folders and organizers and start labeling and sorting. You should now be able to see the top of your desk.
  
• Online Organization. Your inbox really only needs to house emails that require your response. Everything else should have a home. Create folders in your inbox by client or project and file them accordingly. The same goes for documents. Take it a step further and establish a naming convention for your documents to make things even easier.

How to Maintain Your Organized Workspace

Once you’re done organizing your workspace, it’s just as important to maintain it. You don’t want to turn around a month later and be back at square one. Set aside 15 minutes at the end of each workday to tidy up your space. Throw away the papers and go through your emails and documents.

Soon, you’ll find a tidy workspace is second nature and the habits you created will be easy to maintain. Happy spring cleaning!

Front Porch Marketing is now 12 years old, thanks to you. What are our marketing take-aways from the past 12 years? We value your support and confidence in us over the years! You and your brands are our jam.

Marketing Take-Aways to Help Your Business Grow

Reflecting back on client trends and opportunities, on our pearl anniversary, we share common pearls of wisdom we saw at the beginning and continue to see today. We hope these marketing take-aways spur some thinking for you!

1. DIY Marketing

It only gets a brand so far. And, once your brand is established and has credibility, DIY marketing is no longer good enough. Time to take your garage band to the main stage. Hire a professional or firm.

2. Hiring One Marketing Person to Do All the Marketing Things

There are only a handful of unicorns on the planet that can do all the things marketing. If you go this route, know they need support. A marketing generalist isn’t your graphic designer, copywriter, webmaster, etc. Give them the resources they need to do their jobs.

3. B2B Websites

We hear from business owners their websites aren’t a priority and aren’t a sales and marketing tool. Not true. What we see most often is that you aren’t closing the sale or getting to the next round of meetings because you are getting the veto vote when potential clients go to your website to validate your credibility. Important marketing take-away: your website is your virtual office. Optimize it!

4. Marketing Take-Away for CEOs, C-Suite Executives or Managing Partners

Your role is strategy, operations, finances, and managing people. We have experienced too many times when you want to get too far in the weeds managing marketing. At that point, bottlenecks happen and marketing doesn’t happen at its best or consistently.

5. Brand Architecture

Without brand architecture, your branding is inconsistent. Define your brand mission, personality, positioning and affiliation. Let all things marketing flow from there. This becomes the filter and guidepost for branding and marketing strategy as well as execution.

6. Shiny Objects

You have Salesforce, but your team isn’t utilizing it. Then you get Hootsuite and ZoomInfo and, and, and. Stop right there. Marketing operations take-away: Make sure whatever technology you currently have is being utilized to its fullest. Then, if needed, build upon that with other tools.

Marketing Take-Aways to Take You Through the Next 12 Years

Cheers to you! Thank you for trusting in us, believing in us and getting us to our 12^th anniversary. Without your support, we wouldn’t be rockin’ on the Porch today and lovin’ every minute of it. We hope these 6 marketing take-aways will be helpful for your business as we grow together over the next dozen years!

Whatever your industry, you can no longer afford to ignore the importance of optimizing your website for mobile experience. Google recently revealed that more searches take place on mobile devises than on desktop computers in 10 different countries, including the United States and Japan. That means failure to optimize your website for mobile could leave you with as much as 30% fewer conversions!

How to Increase Your Mobile Conversion Rate

So, where do you start? You’ll need to decide whether your website will be responsive. This means it will automatically adjust based on whether the visitor is on desktop or mobile. Or if you’ll have a separate, mobile-friendly site you direct customers to. Regardless of how you get them to your site, designing your web pages with mobile users in mind is key to avoiding abandoned carts and a high bounce rate.

Optimize Your Website’s Bounce Rate with UX

A ”bounce rate” refers to the “percentage of people who visit [your] landing page and then ‘bounce’ without converting on a form or making a purchase.” Here you want a low number. Design is key to keeping potential leads and customers on your page for as long as possible. HubSpot completed an experiment by re-designing one of their content landing pages, placing an emphasis on UX design, and saw their bounce rate decrease by an average of 27%!

User-focused pages designed with mobile in mind tend to focus on simplicity. Good UX (User Experience design) can help. If a form is too long, there’s too much text to read, or the physical navigation of a page is overly difficult, visitors are likely to become frustrated and leave the website altogether. Poorly formatted pages are also more than aesthetically displeasing, as they tend to feel less reputable than their well-designed counterparts.

Safety Optimization Keeps Visitors On Your Site

It’s important that visitors feel safe while exploring your site. “Mobile users are more likely to have their passwords, app login info, and financial details sorted on their phones,” making them extra vigilant about the websites they visit. Optimize safety on your website. Make your website secure with HTTPS and displaying trust badges. This will put users’ minds at ease. Further, payment method mistrust results in 19% of customers abandoning their carts. If you don’t already make use of e-wallet payment methods like Android Pay, Apple Pay, and PayPal, consider adding them to your payment offerings.

With mobile traffic contributing to the highest percentage of global web traffic, businesses need to optimize their online presence for mobile use. The information here will get you started on the right track.

Front Porch has currently four clients, both business to business (B2B) and business to consumer (B2C), with paid digital media campaigns ads and paid social media running. These clients are across different industries from financial and non-profits to insurance and ecommerce. These clients’ marketing strategies include paid digital media advertising because it works for them. We recommended integrating your digital marketing with your brand strategy as part of your overall marketing plan.

Maximizing A Digital Media Budget

Our digital ad philosophy is to consider what formats deliver the maximum opportunities possible for the budget available, to an audience most likely to be interested. This approach maximizes the resources of our clients.

Here is a sampling of paid digital media advertising tools that we are using currently to serve our clients in this space:

• Social – Ads served on Facebook, Instagram and LinkedIn to build awareness, build relationships with the audience, and drive traffic to a website
• Digital Banner Ads – Ads served through browsers and in-app to build frequency and drive traffic to a website
• Streaming Audio – Ads served within music and/or podcast content cross-device, including smart speakers

How We Determine A Plan’s Effectiveness

So, what is the predicted ROI of a paid digital media advertising campaign? When the campaign is for business to business, not an “exit now for cheeseburgers”, it is trickier to predict. But this is how we view the situation, and read our analytics.

Here’s an example for a paid digital advertising campaign for a service business client of ours. Our standard average CTR (click-thru rate), which is the number of clicks an ad receives divided by the number of times it is shown, is typically .03-.05% for digital ad campaigns. (Social and Native can trend higher with more mobile impressions than Banner Ads served computers.)

So a digital media plan with about 1MM impressions per month would generate 300-500 clicks. These are the customers that click and come to our client’s website. But, the bounce rate can be high in the 90%. Bounce rate refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Thus with 300-500 clicks, this leaves 30-50 quality prospects per month. Which is a fantastic number for our service client.

If you’d like to know more about how a paid digital media plan might work for your business, just ask!

First Job Lessons to Remember

My youngest kid just started his first job. Having a first job means experiencing some serious adulting, and it comes with many lessons learned. And a lot of these lessons are ones that you can keep with you for your entire career — from intern to CEO.

Remember that book “All I Really Need to Know I Learned in Kindergarten”? The lessons learned in your first job are kind of like those kindergarten lessons. Be thoughtful and kind to everyone. Do a good job at every task. Be helpful. Be on time. Simple stuff, really, but foundational to having a good work experience in every job you’ll ever have.

Learning the Ropes

My 16-yr-old son is learning a whole new set of adult-life rules of employment. From me, from his new boss, from his co-workers. And from his fluffy charges: he works at a doggy daycare. That boy loves dogs more than people, so I am thankful that he has this particular job as his first job. He is passionate about caring for dogs. He texts me pics of his furry friends during his shifts with their names and some anecdotal cuteness they’ve just accomplished.

My son’s first job reminds me often of MY first job (not that I took care of dogs). But I did something I loved too. I took care of books, my passion. I shelved books in the Kansas City Kansas public library after school and most weekends. For an introvert who was already plowing her way through the entire science fiction section of the library anyway, it was a dream come true to work there. I checked out all the new releases first. I could put books on hold when I saw them come in. So I never missed out on reading the lastest and greatest. And did I mention that I loved putting things in alphabetical and Dewey Decimal System order?

Big Picture Lesson: Do Something You Love

Having a first job is one of the first times that you experience interacting and getting along with people who are not your family or school mates, on a regular basis. You are all working together toward a common goal. That’s something to remember. Whether that’s stacking boxes in a warehouse, flipping a burger, walking a dog or shelving a book, you are now a part of a team. You can take pride in doing a good job not just for yourself, but for the team. The feeling of a shared mission is one you’ll take to every job you will ever have, and use for inspiration.

Best Job Lesson: Know your worth

As a teenager, the best part of your first job is you are getting paid to do this! Earning an hourly wage — large or small — definitely makes you focus more, and work harder on the task at hand. You are considered helpful and sometimes even an expert at SOMETHING! So much so that they want to pay you for your knowledge or your handiwork! The realization of that first paycheck moment is your first glimpse into your ability to build skills to create value. With every job, pat yourself on the back for your next pay raise, or promotion — you’re doing great!

Use your first job to enjoy any job

As you grow in skills and get higher paying jobs, remember to savor your accomplishments, and the fact that someone wants to pay you to do something you already love doing! Remember the work friends that you’ve made and kept even when you’re no longer working together. Think about that new skill you learned, and then fell in love with and became an expert at doing. And how much that made you feel smart and valuable.

Sometimes work can feel like a grind, but when you look at your job through your 16-yr-old eyes, maybe what you’re doing is actually pretty cool. And look how far you’ve come!

Ready to skill up this year by attending a great conference for marketers like you?

Why are conferences for marketers important? They’re a tool for growth in your marketing career! First, you are learning new skills. Next, you’re exposed to best practices from peers and mentors. Then, you’re growing your network for future collaborations and opportunities. And most importantly, any work experiences outside of the office give you a fresh perspective and renewed enthusiasm for your job. It’s a win-win-win-win.

Attend one of these conferences for marketers this year:

Adweek: Outlook: You can join AdWeek for a value-heavy program to talk about the benefits of monetization strategies. Explore new tools disrupting the industry. Speakers in attendance include top names in media, marketing, and tech. This program aims to figure out how to use these innovations to supercharge growth and revenue. Over three days, you’ll learn how to connect with customers. Plus, you’ll tackle talent and transformation topics.

Content World Marketing: Content Marketing World stands out among brand marketing conferences. First, it provides a space for you to improve your content creation skills. Second, it helps you connect with other creators. At this conference, you will meet important professionals in the industry, meet potential hires, and gain knowledge to improve your marketing systems.

INBOUND: INBOUND’s key goal is to connect professionals in the marketing industry. Every year, this marketing conference is one of the biggest marketing events. In fact, it attracts thousands of world-class professionals. At INBOUND, you will meet some of the best and brightest minds in sales and revenue operations. You also get to network with leaders in marketing and customer success.

SXSW: Advertising & Brand Experience: SXSW is not your typical marketing conference. But their Advertising and Brand Experience track is a great way to expand your mind and your perspective. This SXSW track is designed for agencies and organizations. Find forward-thinking strategies to connect with communities.

SEO

MOZCON: MozCon is like a summer camp for marketers. This conference brings together digital marketers from all over the world for three days. During the program, marketers learn to overcome all the common and specific obstacles in the current marketing world. The speakers range from leaders in performance marketing, SEO, conversion optimization, local search, digital marketing strategy and conversion optimization.

Social Media

Social Media Marketing World: Social marketing is changing more and more each day. If this industry has taught us anything, it’s that you’ve got to embrace change to get ahead. Join thousands of the world’s smartest marketers and influencers — brought to you by Social Media Examiner. Walk away with real business-building ideas. And then put them to work for your business or clients right away.

Regional Traveling Conference for Marketers

Digital Summit Series: Digital Summit Series happens across the United States in more than 15 cities, including Chicago, Minneapolis, Los Angeles and Washington, DC. The summit includes sessions covering digital marketing best tactics and practices, SEO, content, social media, analytics and strategy. Plus, you can choose either a virtual event or attend in person.

Virtual Conference

AMA Conferences: As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. Here you’ll virtually learn from industry and academic leaders, speakers, and training instructors that you will encounter in the AMA community.

The benefits you’ll receive from a conference pay off all year long.

By attending a conference for marketers this year, you’ll be able to see the results in your work. Start applying what you learned to your everyday tasks. Then, begin a new project that will take your marketing department to the next level. You might meet your future boss. Overall, you’ll be inspired to try new innovations. And finally, you’ll feel a sense of accomplishment for having invested in yourself and your future career.

Attend marketing conferences to learn, grow and connect with other leaders.

Attending a branding or marketing conference can not only expand your knowledge, it can expand your network. It can also broaden your opportunities and your outlook! To begin with, when you go to a conference, you’re hanging out with people who do a job like yours. These are people who face the same leadership challenges that you do. You have similar interests, as far as work goes, so you can all learn from each other. At a marketing conference, you can share experiences and gain best practice knowledge from others who do your job.

Improving your knowledge is another reason to attend branding and marketing conferences. For instance, you might learn new cutting edge information about your profession. Or you can learn how to enhance the work you are already doing. The impact on your upskilled performance is worth the price of admission.

Gain valuable insight into your industry, profession, or specific job.

First of all, attending conferences gives you the opportunity to meet people who do what you do now. And secondly, you’ll get a chance to network with people who do what you’ll do next. Meeting people you admire in person gives you the chance to ask questions, have a chat with them, and get to know them and how they think. The best leaders surround themselves with other experts.

Marketing conferences to attend as a senior professional:

Senior Leadership

CES: CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.

This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage.

World Business Forum: Organized and curated by WOBI each year in cities across the Americas, Europe and Asia, World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.

• Learn from and be inspired by some of the world’s most renowned figures from business and beyond. It’s a blend of content comprised of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople.
• The conference focuses on the issues most relevant to today’s businesspeople, stimulating new thinking and inspiring action.

It provides a unique networking environment to connect with like-minded professionals.

CMO/Senior Level

B2B Forum by MarketingProfs: The B2B Forum is a great space for B2B executives to meet and share advice on the best digital marketing tactics and technology.

While at the conference, you will get the chance to network. And you can connect with other driven marketing and business professionals. The sessions cover authenticity, logic, empathy, and building trust with your potential and existing clients. Overall, the program gives insights into your marketing style and what could be missing.

B2B Marketing Exchange: This is a core event for B2B marketing, covering the current issues in B2B, including Demand Generation, Messaging Frameworks, AI and Audience Centricity. Is there yoga in the morning? You bet.

Meet amazing B2B marketers and stay in touch with everything B2B.

BrandSmart: BrandSmart 2023 will be structured as 10+ TED Talk-style presentations. They’ll feature leaders from all over the world. They will be talking about the cornerstones of brand resilience. They’ll discuss the most recent trends and innovations, and give out the BrandSmart Awards. This conference lets professionals network in a uniquely styled format. Featured speakers include executives from Edelman, American Dental Association and SiriusXM & Pandora.

Strategic Marketing 2023: A Reuters Event, Strategic Marketing 2023 brings together leaders from the world’s most recognizable brands to define the future of marketing. This is the global platform to inspire and empower marketing leaders. Map the digital DNA of your consumer, foster brand loyalty and community, and unlock innovation.

Hyper-digitalization is driving an overload of online content. So marketers must stay ahead of industry trends and champion creativity as we look towards 2023. 

Join CMOs, trailblazers and experts at SM23 for the most crucial learning and networking opportunity of the year.

Take a step toward growth and learning this year at a marketing conference.

Make a commitment in 2023 to grow as a senior professional by attending one of these valuable conferences. Start finding your peer group. Then learn best practices. Maybe discover a new vendor. There are many benefits to including attending a senior level conference in your growth plan this year.