It’s Monday, you’ve likely got the kids back to school and if you’re like us on the Front Porch, you are fired up! By the time mid-August rolls around we begin dreaming of routine, organization and a more productive schedule for everyone in the family. It takes a bit of focus, energy, a Lil’ shopping, and just like that, the kiddos are back in school. Should we do the same for our business and get fired up about bringing back a sales culture? Yes, it’s time to go back to Sales School!

Back to Sales School

Need a jump-start? Make a decision right now to have a renewed focus on attitudes and behaviors that will help your business get back to a successful sales culture. These three things will help you get on the right track.

Sales School Lesson #1. Be curious about others

Those who are deeply curious about the people, businesses and the world around them tend to be more successful. As Albert Einstein said, “I have no special talent. I am only passionately curious.” For salespeople, an ability to think of oneself as an extension of their customers’ businesses, an intense desire to solve problems by fully understanding their needs, and the skill to ask more questions before jumping to solutions are important skills that are rooted in curiosity. Want to know more? Check out the ever curious Seth Godin and start learning from his brief but interesting blogs, including several on the topic of curiosity.

Sales School Lesson #2. Commit to your industry

Businesses that want a successful sales culture need to commit to their industry. Joining associations, chambers of commerce, and other networking groups requires going above and beyond, and that commitment demonstrates to everyone on the team that the leadership team wants to continue to learn, network, and give back. Get back to having a passion for your industry.

Sales School Lesson #3. Engage your entire team

We tend to focus on the individual salespeople that close the deals, win the awards and earn the big bonuses as the heart of sales success, and they certainly are a critical piece to the puzzle. But the entire business needs to be part of the sales culture. This requires engaging everyone on the team in promoting the brand, understanding the goals, and being part of the rewards of sales success. Need ideas or assistance? Call Us! We can help you engage.

Curiosity about others. Commitment to others. Engagement with others. All three remove the self from the equation and put the focus and energy on everyone else – customers, industry, and team. Now that the kids are back in school, it’s time to be insatiably curious, commit, and engage at a higher level to get your business back to a rockin’ sales culture again.

Here’s a final lesson for the day. What we want from our children, we must demand of ourselves. Make it a great week, friends!

This week, my last year of high school will begin, which brings up a lot of talk about college. Aside from being asked where I want to go, the second most popular question is, “What do you want to study?” Now, let’s be realistic. How many teenagers actually know what they want to do for the rest of their lives? Before my internship at Front Porch, this question really made me think.

I started by investigating general areas of study: business, law, medicine, psychology, etc. While  thinking about business, I considered what I would want to do in the business world, and marketing stood out to me.

Why Marketing?

Marketing interests me because you are in control of your messaging and you can be creative. To sell your product or business to others, you get to highlight your product or business’ best qualities, defining it and what it stands for. Marketing allows you to showcase your business as an artist: you “paint” your vision of your business on a canvas, display it in the best light, and then watch the painting come to life as you strive to meet your customers’ demands.

Additionally, there are numerous channels you can pursue in marketing. For instance, you could work for a marketing agency, where the focus is solely on helping others market their “paintings.” Front Porch has given me the opportunity to learn how these “paintings” are created and built to produce success.

All in all, I feel that marketing is a great career for me to strive for in college. It will allow me to put my creative juices to work to promote or help others promote their businesses, leaving me with the satisfaction of having created many rewarding tales of triumph.

Well folks, it’s August! The final month of summer … how you doing? Are you surviving? Are you ready for fall? Summer is my second favorite season and fall is my first! I can’t wait for football, school, my kids sports, and routine; but also immensely enjoy summer adventures, long days, beautiful sunsets and all the water things.

August is The Time for Some Serious Marketing Talk!

Did you see or participate in any ‘Christmas in July’ sales last month?  American advertisers began using Christmas in July themes in print for summertime sales as early as 1950. It is typically used as a marketing tool and is not an actual holiday. If you are interested in a little marketing history you can learn more here. We think this tactic is fine, but we find it to be a bit of a snoozer.

Here’s our take on the term Christmas in July … we recommend planning for Christmas in July. Did you plan? No?!?! Well Christmas in August works too! With Q4 right around the corner it is time to get your marketing strategy and plan set. Especially if you are in retail!

Did you start the year with an annual marketing plan? GOOD FOR YOU. Now is the time to dust it off and do an assessment. We like the start, stop, continue approach. Are your tactics accomplishing your goals? CONTINUE. Is the tactic not producing results? STOP. Need to start something new to achieve your goals? START. We are firm believers that all marketing plans are working documents. Make sure you are working your plan and your plan is working.

Don’t Have a Plan?

Now is the time! Seriously. Q4 is the busiest quarter of the year and you don’t want your messages and initiatives to be reactive. You want a proactive plan to make the most of year end. Don’t know where to start? We are rockin’ plans and plan reviews for the likes of Mister Sweeper, Faith Family Academy, The GEM, Ellen Hoffman Designs and more. We would love to ROCK around your Christmas tree (and by that we mean your marketing plan).

You have a few weeks to get the last of your summer lovin’ in and be ready for Holiday 2017. Let’s go!

This past weekend we took a quick, three-day weekend jaunt with friends. It was an ambitious endeavor: we had limited time, a long list of fun to be had, a necessary hotel change mid-way through, and 6 people (including 4 teenagers) to make happy in the process.

I would love to be able to tell you that it went off without a hitch, but alas, it did not.

We left too late to fully enjoy Friday. We didn’t plan our morning well enough to enjoy the entirety of the day on Saturday. Our second hotel reservation inadvertently got canceled which caused us to have to find a new hotel and lose several hours in the process. And although we were with very good friends and we managed to have lots of fun regardless, as I look back on it now, it was a bit of a debacle.

We were a tad loose and made some planning mistakes – it was a familiar locale, we assumed that we knew enough to wing some of it, and we weren’t as careful with our timing as we should have been.

Have you found yourself in this position with your marketing? Are you operating loosely and making these easily avoidable mistakes?

1. Operating Without a Marketing Plan

   Perhaps the worst mistake you can make is to just blindly spend valuable marketing time and money with no rhyme or reason attached to it. A good marketing plan is essential – absolutely essential. Take time to develop a plan whereby each thoughtful piece links with the next to serve the greater purpose.

2. Not Understanding Your Audience

   Do you know your people? You must educate, entertain, and inspire your audience. See things through their eyes and speak their language on channels that they frequent.

3. Getting Stuck in an Overly-Promotional Rut

   We get it, you want to promote your product or service; but your marketing can’t just be about your products. Touch on topics that are useful and interesting to your audience through your blogs, newsletters, social media posts, and videos. It can’t be all promotion.

4. Quitting Too Soon

   Good marketing doesn’t always yield immediately identifiable results; however, that doesn’t mean it’s not working. Establish your branding and marketing consistently, dependably, over time. Patience, grasshopper.

5. Picking the Wrong Marketing Partner

   We see it all too often – agencies who attach a high dollar price tag to programs that they don’t explain or support. Ensure you understand what you’re doing and why you’re doing it. Your brand won’t be supported and your plan isn’t going to work unless everyone understands its importance and buys into it. Everyone.

We managed to have a fantastic time with our friends, despite our planning mis-steps. You, too, can have a fantastic marketing experience, even if you have made some mistakes.

We here on the Porch can help you right the ship. Come see us.

According to a 2016 Gallup Poll, Millennials have the lowest level of customer engagement across the industries that Gallup tracks. Gallup estimates that only “25% of millennials are fully engaged customers”, leaving brands to wonder how to engage the remaining 75%.

Gone are the days when when just posting and publishing frequently was enough. Now, with all the clutter on every form of social media, not only does your content need to be eye-catching, it also needs to be interactive and engaging.

As the younger generations shift their focus to work and individual production, their spending and buying habits shift as well. The Gallup Poll shows that while “71% of traditionalists and baby boomers consider themselves fully engaged with specific brands, only 53% of millennials and Gen Xers consider themselves fully engaged.”. Gallup further ranks each generation by their engagement, and found that “millennials tend to be more loyal and profitable when fully engaged,” as compared to other generations.

It is clear that if the success of a business relies heavily on millennials, understanding how to engage more than 25% of them is necessary for success. Even if a company relies on traditionalists and baby boomers for their profits, it is important to learn to adapt marketing plans as times change.

Consequently, companies need to strengthen their engagement and loyalty with millennials. Here are some tips.

Tips for Marketing to Millennials:

• Mobilize Your Efforts. 85% of Millennials use smart phones. Ensure your content is optimized for them.
• Think Like a Millennial. Understand what channels they frequent and how they interact on them. Make sure you are speaking to them and hitting all touchpoint.
• Content is Key. Give them valuable, interactive, meaningful, honest content about your brand and your story. Tell a story – millennials want to engage.
• Listen and Adjust. Listen to what they are saying, and be flexible and ready to adjust your plan when necessary.

Ensure your business isn’t missing this important millennial demographic. We here at Front Porch Marketing are ready to help!

This is my brother, pictured with my son, who adores police officers, because of my brother. He is a husband, a son, a grandson, a brother, the BEST uncle, a nephew, a cousin, and a soon to be (within days) daddy. He is also a police officer. He signs up his days and nights to care for the citizens he has sworn to protect and serve. He answers calls that could cause him harm. He answers calls that save others from harm. He investigates accidents. He protects motorists and protestors from traffic accidents. He is a good police officer. His intentions and morals are good and without regard of race, as are most police officers.

His life matters to his wife, to his son, to our parents, to me as his sister, to our Mimi, and to my children who look up to him with the greatest love and admiration.

He is the best of the best and is a police officer.

He is one who will teach the next generation how to love one another despite our differences.

Through his actions he will continue to teach my children, and his, what it means to serve others – even those who hate him only because of the uniform he wears. Without him, many lives could be lost, all while he risks his own.

He serves as a personal and living reminder that each of the people who choose to risk their safety for others is a loved one, as are those whose lives have been lost at the hands of a police officer, with or without cause.

We have to love one another. We have to serve one another. We have to learn to respect and honor one another. We have to forgive one another. We have to protect one another – for He holds ALL in the palm of His hands.

Melissa Tyra is a wife, mom, lover of animals, food, wine, reading and travel. She is also someone we love very much and deeply respect.

As my senior year of high school approaches, college applications are about to make the cut for my to do list. My summer internship at Front Porch Marketing has given me an alternate perspective on presenting myself to colleges – I must market myself to them. So I have compiled a list of marketing tips that I have learned and will use in my interactions with colleges that are easily applicable to any business and audience:

Tip #1: Social Media – USE IT! USE IT! USE IT!

I have learned that social media is one of the best ways to establish your brand identity and spread your message. Posting regularly keeps your audience’s interest and positions yourself (or your company) the way you want to be perceived by others. Remember, this is the only time that you get to control how other people see something, so use it to your advantage!

Tip #2: Think About Your Collateral 

The collateral we use to market ourselves is an extremely important component. Personal stationary, business cards, and supporting marketing materials should be thoughtfully chosen to represent the image you choose to convey. Color, typography, and material all factor into the emotional connection you will make with your audience.

Tip #3: Foster Relationships

Creating personal connections and fostering relationships in the college admissions process is essential. This is also true in the business world – customers value personal connections to the businesses they frequent. Provide exemplary customer service. Foster relationships. Go above and beyond to make sure your customer is satisfied. This demonstrates your company’s passion for your customers and shows them that you care about them. This will infinitely benefit you and your business.

Marketing yourself may seem like it is mainly about image. And although that is a big part of it, marketing is used to invoke excitement. Think about the way you market yourself and your business and make sure it truly represents the way you want to be seen.

Truth be told, my favorite diamond comes with four bases and a mound. I am always sad when another season of spring baseball is over. With each and every season, lessons and opportunities to grow on and off the field present themselves. Here were our top lessons learned this season:

1. It’s Not Over Until the Last Out – A team in my eldest son’s division had just an “ok” performance in regular season, but took everyone by surprise when they won the championship game. When you talked to the coaches, they credited their success to playing to their strengths, staying positive, never giving up, practicing and sticking to their playbook. Applying strategy and putting in the work paid off for this team.
2. An Ounce of Encouragement Wins Every Time – One of our players was on the receiving end of a lot of negativity from the coaches and teammates. Changing the narrative to encouragement and positive reinforcement instantly improved his play! Inclusion, encouragement and positive reinforcement are game changers. He ended the season by saying it was the best one yet and he didn’t want it to end. Actions and words have tremendous power. Make a difference with both!
3. Know the Rules – Seems to be an obvious statement, but knowing the rules is always important – in business, sports, home and school. Know the rules and play by them. We had teams check us (bat sizes, mound distance, etc.) and, if we had not been following the rules, this might have been an issue. An opposing team jumbled their line-up and it resulted in two automatic outs … they ended up losing the game; and while one can never say for certain, that situation appeared to be the momentum changer.
4. Embrace the Fail – Baseball is a game designed for you to fail. I love that simple fact. Every play there is one win and one fail. There is a tremendous amount of pressure on every player; but if applied correctly, it can result in lifelong lesson. It’s not if you fail, it is how you recover from the failure. So you strike out … what happens next? You hit a two-run homer. Fail. Learn. Progress. On repeat.

We love baseball. It connects our family. We invest our time together because of the lessons learned on and off the field. These lessons are easily adapted into business and life.

What’s your business’ game plan? How can we help you win? Let’s play ball!

If you’re anything like me, right about now the reality is hitting you – Summer. Is. Here.

Truth be told, I have a bit of a love/hate relationship with summer. In theory, it’s fantastic – fewer commitments, less stress, and opportunities to travel and enjoy my children. In reality, however, its not all fabulous trips and lazy summer days. It can be discombobulating – I don’t know what day it is. My children get on each other’s nerves, and mine. And getting work done is hard (case in point, I’m writing this blog and it’s almost midnight!).

When I start to feel summer stress, I do well to remember to do these few things:

1. Adjust Your Expectations. Expect that things are going to move slower and take longer. Kids are underfoot! Efficiencies that exist when your children are in school may go out the window in the summertime. Allow for this to keep frustration to a minimum.
2. Keep A Schedule. As tempting as it is to just go with the flow every day because you can, everyone will do better if you keep to a schedule, even a loose one. A little bit of structure goes a long way.
3. But Don’t Be Afraid to Throw the Schedule Out the Window. Some of the best memories are made when you deviate from the norm – stay up super late binge watching Netflix with your teenagers, take an impromptu weekend trip out of town, have ice cream for breakfast. Yes. You can. It’s summer.
4. Use Your Village. Friends, family members, babysitters, drivers. Use them! Lean on them and help each other out. You will need it.
5. Let Go of the Guilt. You may have to work more than you would like. There may be weeks where you have to put your kids in a camp just because you need a break. It’s ok. Your kids will survive. And oh by the way, they may need a break from you, too.

Enjoy your summer, friends!

Bidding farewell to my days as an intern Front Porch Marketing has led me to take a stroll down memory lane.

I remember the day my sister-in-law called me about an incredible internship opportunity with the company that she just began working for, Front Porch Marketing. She knew that with my marketing and entrepreneurial management background, that this company would be a great fit for me. Not everyone is given the chance to work for such a wonderful company that truly supports you and wants to watch you grow and learn, and I am grateful.

I began my adventure with Front Porch back in October of 2016, and as I reminisce about my time here, there is nothing but a smile upon my face. Throughout my experience, I have three major takeaways that I would like to share:

• Culture. Front Porch has such a unique culture that highlights the entrepreneurial spirit in every rocker. It is completely open and collaborative, and everyone is encouraged to share their ideas. Whether it was the meetings, get-togethers to celebrate important life events, or just the occasional phone call to check in and see how you are doing, Front Porch’s culture truly exemplifies a family.
• Opportunities. The Porch gave me the opportunity to form and maintain relationships with clients, learn about different marketing measurements and tactics, and to perform my daily duties with autonomy. I was invited to listen to speakers, go to networking events, and even create videos for the company. The rockers were always flexible with my school schedule and wanted me to embrace any opportunity that I could.
• People. Some say, wherever you work, it is all about the people; this is completely, positively, absolutely TRUE! It is not just about the people you work with on a daily basis, it’s also the clients you are given the chance to work with, and your family and friends that cheer for you. I have had a lot of special people walk into my life throughout my time at Front Porch which has, in turn, made me the hard worker that I am today.

After my experience at Front Porch, it made me open my eyes to what I wanted in a company that I would potentially work for. Front Porch has taught me so much and I cannot thank all of the wonderful rockers that helped me along the way. For now, it is a farewell, but I will always come back to rock on the porch with ya’ll.