We’ve all been there. It’s the eleventh hour before a project is due and you are frantically trying to get work done, kicking yourself all the while for waiting so long. Why oh why did you procrastinate for so long?
Later. Always later.
Why People Procrastinate
People procrastinate for several different reasons, but they pretty much come down to how a task makes them feel – overwhelmed, insecure, anxious, resentful, etc. Procrastination isn’t a character flaw, rather, it’s an “…emotion regulation problem, not a time management problem.”
Human beings are hard-wired to think about the here and now. We tend to prioritize the present over the future. The lizard part of our brain was designed to address clear and present needs – like avoiding getting eaten by a lion or figuring out where our next meal will come from – rather than addressing our long-term needs. And to make matters worse, we’re less able to make productive, future-oriented decisions when under stress.
So, how do we short-circuit our lizard brain to get our work done?
Do one small thing This is my personal favorite. Sometimes a project can seem so overwhelming in scope or importance that you become almost paralyzed at the thought of working on it. Try doing one small thing – a little research, a short outline, breaking down the project into a list of tasks, etc. Sometimes all we need to get started is to just start – no matter how small the step may be.
Create mini deadlines Try setting a mini deadline for yourself. This can be anything from having a draft done by a certain date to just working on your project for 15-30 minutes. Sometimes it helps to know you won’t be working on a project forever if you can see a light at the end of a (short) tunnel.
Don’t be so hard on yourself Give yourself a little kindness when you procrastinate. Case in point:
“In a 2010 study, researchers found that students who were able to forgive themselves for procrastinating when studying for a first exam ended up procrastinating less when studying for their next exam. They concluded that self-forgiveness supported productivity by allowing “the individual to move past their maladaptive behavior and focus on the upcoming examination without the burden of past acts.”
The Upside of Procrastination
I know I’ve been going on and on about how to not procrastinate, but I would also like to say that procrastination isn’t entirely a bad thing. Sometimes we need to let our mind wander around.
(Caveat – this works for tasks that are more problem-solving or creativity oriented. Procrastination doesn’t get your house cleaned.)
Letting your mind wander allows the brain to work on a task in the “background” while you go about your day. Have you ever had a great idea while washing dishes or taking a walk? That’s your brain working on a task in the background.
This blog post is an example of a silver lining to procrastination. I was procrastinating on another project when I decided to Google procrastination. I found a trove of articles and saved them for later use. And that is how this blog post came to be.
So, give yourself a little break and let your mind meander around. Your next five minutes of procrastination could start the seed of your next great idea.
A two-part series where we will explore 8 great ways you can market your company.
Marketing in many people’s minds conjures up glamorous images of flashy and expensive campaigns. The reality of effective marketing couldn’t be further from the truth.
Welcome to The Great 8 of Marketing Success! This is a two-part series where we will explore 8 great ways you can market your company.
And the best part? They are all extremely effective and low-cost.
Great marketing doesn’t have to be expensive.
Number One: Differentiation
What differentiates your offering from that of your competitors? If you don’t have a strong point of differentiation, the only option is to compete on price. That isn’t where you want to be.
Your point of differentiation is not customer service. We are all in the service business. It is a given.
Define what sets your company apart from the competition. Ask yourself:
What is a superior performing aspect or expertise of your brand that has multiple customer benefits?
What do your clients really appreciate about your service?
Why are long term clients still with you?
What was one of the nicest things a client ever said about how you conduct business?
Number 2: Brand Personality
Your brand must be both differentiating and emotionally relevant. Human beings buy based on their emotions and justify their decisions with logic later. How do you connect with your customers on a more human level? By infusing your brand with its own personality.
The purpose of brand personality is to capture the human characteristics that build and enhance a relationship between brands and consumers.
These characteristics, when executed consistently, make a brand likeable. This is particularly valuable for marketing because it determines whether the look and feel of the execution is right. If a communication does not pass our “personality test,” then the consumer should never see it.
Companies who invest in their brand enjoy the following benefits, to name a few:
Higher price points and less pricing pressure
Greater market value
Reduced competition
Increased business opportunities (partnerships, licensing deals, acquisitions)
Define your brand personality. What four to five adjectives define your brand?
Number 3: Marketing Plan
Marketing plans serve as a roadmap, with measurable goals and defined tactics outlining how you will reach those goals. A marketing plan also:
Determines your marketing budget for the year
Ensures that your company will be proactive and not reactive
Keeps you focused on your target clients and customers. You can’t be relevant to everyone.
Organizes your time and priorities
Components of a marketing plan include:
Market research
Target market
Positioning
Competitive analysis
Metrics / Goals
Strategies
Tactics
Budget
You need a roadmap, a marketing plan, to maximize your resources. Remember, hope is not a strategy. Having a sound marketing roadmap is.
Number 4: Business Card
Yes, even in today’s tech-savvy world, business cards are still relevant. We have all been in a place where the Wi-Fi connection was weak, or our cell service was spotty. It’s oftentimes easier and faster to hand someone your card.
Business cards create a quick first impression of your company. If they are different and/or cleverly designed, they can also set you apart from your competition.
Great marketing includes many things.
Stay tuned for the Great 8, Part II. We’ll explore four more effective, low-cost ways you can market your company.
Most marketing people I know worship at the altar of Seth Godin. He’s a larger than life marketing guru — a best-selling author several times over, an accomplished entrepreneur, an in-demand speaker and teacher, and a revolutionary thinker.
In Seth’s own words:
My favorite thing about Seth Godin, though, is his blog. It’s always an eye-opening, thought-provoking, perspective-shifting few words that arrive in my inbox every day. For the past 11 years. It’s a streak.
“Streaks are their own reward.
Streaks create internal pressure that keeps streaks going.
Streaks require commitment at first, but then the commitment turns into a practice, and the practice into a habit.
Habits are much easier to maintain than commitments.”
Frequently his blogs are just a couple of paragraphs, sometimes they’re longer and more involved. Sometimes they’re deep, and sometimes they are lighter fare. It doesn’t matter. He gets his ideas out there and he does it regularly. And people love him for it.
We preach this philosophy to our clients all the time. The important thing is to blog. Regularly. Dependably. Habitually.
It doesn’t need to be overthought. We hear it all the time – How will I find the time? What will I write? Are my ideas worthy of a blog? Do people really want to read it?
The answer is yes. Your customers (and your potential customers) want to hear from you. They want to get to know you and what you have to offer. They want to make an emotional connection with you. Blogging does that.
So just do it. Take a page from Seth Godin’s play book – start a streak and allow it to become a habit. You’ve got this.
September 11 is one of those days … a day that you can still feel in your bones. You remember where you were. What you were doing. How you felt before you heard. And how you felt after you learned that hijackers had flown airplanes into the World Trade Center, killing over 2,900 people and injuring almost 6,000 more.
Shock. Terror. Fear. Disbelief. Despondency. Anger. That’s what I felt. But mostly sadness.
On September 11, 2001, I was a brand new mother. My daughter, Lauren, was two months old and slept in the bassinet beside me as I turned on the television and watched the horror unfold. I cried a lot that day. And I’m crying now, just writing this. Because I remember. Viscerally. The sadness I felt for every person who lost their lives and the families they left behind was utterly unbearable.
We grew as a nation in the aftermath of that tragedy. We huddled tight and helped where and how we could. But as the years passed, 9/11 grew further and further from our consciousness as other tragedies filled our news feeds and our lives moved on.
But September 11 remains a very real, ever-present tragedy for those who were affected by it. We need not to forget that. People still need help. And there are organizations that are helping them that still need our support.
Here are some worthy organizations:
Tuesday’s Children provides healing for those whose lives have been forever changed by terrorism or traumatic loss. The organization has reportedly worked with at least three quarters of 9/11 victims’ families. Their programs include youth mentoring and career guidance and mental health services for first responders and victims’ children and spouses.
The Families of Freedom Scholarship Fund, has provided more than $150 million in scholarships to dependents of those killed or otherwise affected in the 9/11 attacks and subsequent rescue efforts.
In honor of the tens of thousands of first responders who bravely worked to rescue and treat 9/11 victims, giving to the New York City Police Foundation or the FDNY Foundation is a worthy exercise. Both non-profit charities serve to support the men and women who serve and protect New York City.
And so, on the 18th anniversary of the September 11 tragedies, perhaps you will consider helping. They still need us. And we need not to forget.
“Play the long game” and “It’s a marathon, not a sprint” are common phrases we have all heard. In the marketing world, traditional marketing focuses on acquiring new clients and sales. But the “long game” is relationship marketing, which cultivates existing customer relationships to create a loyal, long-term base. The focus is on building repeat business through brand loyalty. Think retention vs. acquisition.
Why is relationship marketing critical to your brand?
Research has shown that revenue may be increased by as much as 25-95% with as little as a five percent increase in customer retention,
When you cultivate your existing relationships and develop a loyal following, those customers will refer their friends and family. This saves you time and money. Word-of-mouth is free marketing, making your loyal customers great brand ambassadors.
While the focus of relationship marketing is retaining customers, “Good relationship marketing should appeal to the random viewer as powerfully as it appeals to your long-term customers.” writes Caroline Forsey in this Hubspot blog. Ensure your customers can grow with you over time.
Here are five tips she offers for a successful relationship marketing strategy:
Focus on personalized customer-service.
Meet your customers where they are.
Offer incentive and rewards for customer loyalty.
Create valuable content that tells a compelling story.
Collect feedback regularly.
The brand-customer relationship takes time to build and work to maintain. Market to your customer by getting to know your customer. Keep things fresh. Offer new content and diversify both your content and your platforms.
Customer loyalty is hard-earned. Play the long game to score the most points.
You know that part in the movie “Talladega Nights” where Will Ferrell’s character Ricky Bobby is being interviewed and he doesn’t know what to do with his hands? That is what socializing and networking for me is like, its like I don’t quite know what to do with my hands.
I would rather be at home, binge-watching a show and hanging out with my husband. I like my time alone, in my head, in my little world.
You could say I’m an introvert.
Coffee helps introverts network better.
It’s taken me a long time to realize that my introversion is not some professional character flaw. It has not set me back professionally. My reserved nature means that I have to be mindful about how I manage my attention and energy levels when it comes to networking and socializing. It means knowing that I do better in certain social situations versus others.
For the most part, I do not like, what I like to call, “chamber mixers” or “rubber chicken lunches.” I’m sure you have been to a similar event before – networking events where you are thrown into a room with hundreds of people, eating mediocre appetizers, holding an overpriced beer and trying to talk to random strangers. These events can be very, very painful. The haphazard nature of who attends these events makes it seem like a real-life version of Tinder. But instead of bad dates, you just get bad conversations.
So, what’s the antidote for networking mixers like these?
Structure and Format: An Introvert’s Best Friends
There are other types of networking events besides large
assemblies of random people. In my experience, I feel much more comfortable
attending events that have structure and format built into them (rather than a
networking free-for-all).
Conferences are one of my favorite networking events
because a) they attract a large group of like-minded people and b) you get to
learn something to boot. You can talk to your fellow conference attendees but
don’t forget to talk to the speakers before or after their presentation. If you
do not get the chance to say hi in person, send them an email with a few
thoughtful questions thrown in.
An event series I’ve recently discovered is 1 Million Cups (1MC). 1MC is an event for local entrepreneurs to meet and present their startups to their local business community. The program was developed by the Ewing Marion Kauffman Foundation and is based on the idea that “entrepreneurs discover solutions and engage with their communities over a million cups of coffee.”
The format of these events goes something like this:
Once a week, two small, local businesses make a short presentation about their business. Then the audience gets to ask them questions and critiques of their business. Lastly, the 1MC moderator will ask the speaker “What can we do help you?”
I like the 1MC events because it gives me something to talk
about (introverts are great at asking lots of questions), it’s a dynamic group
of folks, and the whole event is done over coffee.
Socialize with a Purpose
Another great opportunity to network is by volunteering, or what I like to call, socializing with a purpose. Now, I am not advocating that you volunteer for an organization that you do not have the heart for. I believe that when a person gives, whether that is money or their time, they should give with their whole heart, not expect anything in return, and give to causes they believe in. At the same time, that doesn’t mean you can’t make friends and possible business connections along the way.
When you volunteer, you are automatically joining a group
of like-minded people. This is key – it gives you something to talk about with
your fellow volunteers. And who knows, you might have other things in common.
(You most likely will).
Find an organization or two that you can devote your time
and talents to – organizations that give you the greatest chance of doing good
while also crossing paths with people you might be able to work in the future.
Network & Learn
Learning in a group is a great way to meet people. This can
take the form of a course at a local university or a more focused seminar
series.
Taking a class, much like volunteering, puts you in a
room with like-minded people. And since it’s not a one-time thing, like a
conference or workshop, you can take the time to get to know people and really
bond with your classmates and instructors.
Take a Chance and Expand Your Network
When I was a senior in college, I went to a conference just for new marketing professionals. I went to a panel and there was one speaker who was so funny and engaging, that I made it my mission at that moment to introduce myself, say hi and get his card. Then I ran home to email him (don’t giggle, it was 2004) and thanked him for his time and insights, and I asked him if he would be open to giving me fifteen minutes of his time for an informational interview.
I did several informational interviews with other marketing
professionals over the course of that year and I have to say, most of them were
just okay. But this one interview, with the panelist from the conference,
turned into an internship at United Way of King County, a real milestone in my
early marketing career. When I go to a networking event, I try to keep that
memory in mind – that sometimes all it takes is a hello and a little following
up to spark something big.
Remember, you are not trying to become friends with everyone. That would be exhausting. You are merely trying to widen your social circle a little – just enough for a little bit of luck and opportunity to get through.
Sometimes, staging an intervention is the only way to get someone to confront their unhealthy behavior and make necessary change. So I’ve decided it’s time to stage an intervention … with myself. I am spending a ridiculous amount of time each day on my smart phone.
Today I caught a notification out of the corner of my eye that horrified me – tonight, at 7:30, I had already spent 8 hours and 52 minutes on my phone. 8 hours and 52 minutes. On. My. Phone.
My initial reaction was to reason it away with common excuses:
But I use it for work. Legitimate point … but 8 hours and 52 minutes of work on my phone? No.
I have 3 kids that I need to stay connected to. Again, legitimate. But 8 hours and 52 minutes worth? No.
It’s time to face facts. I am wasting extremely precious time doing extremely mindless things. 8 hours and 52 minutes worth.
I know what you’re thinking. “I don’t spend that much time on my phone.” Um, think again. You’re online more than you think you are. According to CNN, Americans spend at least eight hours a day staring at a screen. And more than one-third of smartphone users get online before they get out of bed.
We’re in the same boat. So read on.
Why It’s Bad
Why is it bad? The reasons are many. Too much screen time damages your eyes, damages your sleep, is bad for your neck, makes driving more dangerous, makes walking more dangerous (yes, we are all guilty of walking and texting). It causes more stress, it increases anxiousness, it decreases focus…I mean, need I go on?
Any one of those reasons is enough to make a change. But the more damaging, very real problem that smartphone addictions create is that we are hurting our relationships. We aren’t really connecting with the people in our life. Ironic, yes?
Our glut of connectivity is making us less connected. We aren’t connecting because we aren’t talking. It’s hurting our interpersonal skills. As one very astute high school student said, “We’re the most connected generation in history, “but we suck at intimacy.”
And don’t get me started on what it does to kids. Children’s excessive technology use has the potential to cause attention, brain and behavioral problems that last.
It’s time to cut it back. Way back.
How Do We Cut Back?
I’m doing it so I did some reading. Here are some of the things that I found that can help:
Turn off your notifications. Nobody needs to look at the phone everytime someone likes our instagram post.
Instead of constantly checking your texts or emails, put your phone down and set an alarm (5 minutes, an hour, whatever works). When the alarm goes off, check and respond to them all at once. And repeat.
Instead of having a full blown text conversation, pick up the phone and actually talk.
Turn it off during meals. Turn it off during family time. And definitely turn it off while you’re sleeping.
Hold yourself accountable. Set a goal and at the end of every day, take a look at the numbers. They don’t lie.
Listen, I love my smartphone as much as anyone. But I can tell you first hand, putting it down feels good. Not just to you, but to those around you. Your people deserve your full attention.
It is every business owner and leader’s goal to build a company that is both valuable and loved. It’s an easy goal to state; but not necessarily easy to realize.
And now here are the 2019 top five most loved brands according to Morning Consult:
Amazon – 4th most valuable
Google – 2nd most valuable
Netflix – 38th most valuable
Facebook – 5th most valuable
The Home Depot – 32nd most valuable
Note the crossover with the most valuable brands and most loved? That is a result of branding. So how do you create a company that is both valuable and loved?
You create an authentic brand.
Branding can mean different things to different people, so let’s clarify this and the value it can bring to your brand. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.
Your brand is derived from who you are, who you want to be and who people perceive you to be. How clearly and consistently it’s delivered at every point of contact is vital to how strong the brand can become.A strong brand creates brand equity, which is one of the factors that can increase the financial value of a company.
If your company invests in its brand, you can achieve and enjoy the following benefits, to name a few:
Higher price points and less pricing pressure
Greater market value
Reduced competition
Increased business opportunities (partnerships, licensing deals, acquisitions)
So how do you get there?
We say it all the time, strong brands don’t happen by accident. Investing in your brand requires taking a close look at who you are and what you stand for, and then committing to delivering on that promise at every touch point.
Your brand must be both differentiating and emotionally relevant. Ask yourself, what do you do? How do you do it? What makes you different? These answers are the seed for your brand story, which becomes the litmus test for everything you say and do as an organization.
If an experience has your company associated with it, then it offers a specific and meaningful promise. It’s what your target audience (both customers and prospects) should expect, and it’s the culmination of feelings they have after an experience with you.
If your brand consistently delivers on its promise, then your target audience will come to trust it, and trusted relationships develop into emotional bonds that are hard to break. This loyalty to your brand means greater business success and reduced competitive threat.
The process we use to draw out and solidify your brand and its story is an extremely valuable effort for stakeholders and employees alike. If your brand needs some direction, we can help!
Sometimes I think the myth of work/life balance was designed to drive people crazy. People are encouraged, prodded even, to give all aspects of their life equal value and equal effort all the time. Be awesome at work! Have the neatest, tidiest house on the block! Be the perfect spouse!
It’s exhausting. And to a life-long worrier, it’s like cat-nip. If cat-nip was addicting but not at all enjoyable.
It should be called a work/life balancing act – something that is dipping from one side to another, always in flux. The word “balance” alone implies that you should shoot for a neat state of equilibrium all the time. And that is ridiculous.
It is human nature to think that the grass is greener on the other side.
I always look at other people with envy and awe at how much better at adulting everyone else around me seems to be.
Only snippets of people’s lives are visible to us. We don’t see our co-workers frantically trying to hustle their kids out the door in the morning because they’re late for school, or their hour-long commute to work, or the guilt they feel for ordering pizza for dinner because they are too exhausted to even think about making dinner.
Often, we only see people at their best, not at their frantic worst. Everyone, everyone, has rough spots in the lives. No one sails through life on a perfectly calm sea.
Acknowledge that life is like that sometimes
My mom often said “Life is like that sometimes” when I was kid and it drove me crazy. I remember always thinking, “Well, maybe life shouldn’t be like that mom!” Well, my mom was right. Life is messy and the sooner we can accept this, the better.
I don’t think its any coincidence that the first three letters in acknowledge are A-C-K.
Figure out an everyday ritual or routine you can carve out each day
I find that when I take the time in the morning to have some quiet time to myself, have my cup of coffee, journal a little, and read, I feel a lot better. It’s a nice way to start off my day and when the rest of my day goes sideways, as it inevitably does, I can take some solace in having done something for myself.
This ritual can look different for everyone, and it doesn’t have to be the first thing in the morning. Maybe at the end of the night, you can have a mini-spa moment and slather on all the skin-care potions you want. Or start your day with prayer and a moment of gratitude. Whatever your ritual looks like, it can serve as a calming mental anchor when everything else in your day is beyond your control.
Exercise a different part of your brain
I am fortunate that my work involves a variety of tasks and projects. One day I might be designing some graphics for social media, another day I might be writing a marketing plan. I find that being able to switch between two disparate tasks helps with my well-being immensely. If I feel like one task is turning into a brain drain, I can do something else completely different.
What if your job doesn’t involve a lot of variety? Take up a hobby. And I don’t mean watching endless amounts of YouTube (guilty). I think when people hear “hobby” they think of buying a ton of art supplies and painting the next Mona Lisa.
The key to having an enjoyable hobby is to make it sustainable – a hobby that doesn’t take up a lot of time, mental effort or physical space. I used to paint and draw, but honestly, it feels like such a task to break out my paints and brushes sometimes. So, I read or rip into my bajillion magazines and make a mini-collage. Very satisfying and with minimal fuss.
You gotta let that stuff go
Julie says this to me all the time, in a variety of situations. And you know what, it’s true.
Do I think I am going to create the next great invention out of the detritus of my life? No. Do I think the best things often come out of the messiness and happen-stance of life? Yes.
For example…
I was a military child growing up and that meant moving a lot. From Kindergarten to High School, I changed schools nine times and moved six times. As a teenager, I remember thinking to myself “when I grow up, I do not want to marry a military man because I don’t want to move around a lot.” Then Fate said, “Hold my beer” and I married a railroader instead.
We have moved four times in eleven years and have never lived in one place more than four years. Moving around so much can be hard (getting a house ready to sell is exhausting). But I have made some great friends along the way and built my skillset in a way that has helped my career immensely.
And all that moving around as a kid was good for me too. It’s how I met my husband.
In college, I was worried about what in the world I was going to do with a History degree. One day, I literally stumbled upon a poster in the College of Arts & Sciences building that listed all the career fields you can go into with a liberal arts degree. And one of those fields was Public Relations. That set me on the career path in marketing that I am still on today.
In the moment, it’s difficult to see how all of this will play out in the end
It’s only in looking back that we can see that the hardest times can create fortitude, a skill or a friendship that helps us in the present. My first real job out of college, working for a PR agency, was like a PR bootcamp. It was hard. It was stressful. But I learned so much and there are skills I picked up during that time in my life that I still use today.
Plus, it’s how I met Julie. And thirteen years later, when she was looking for someone to join her agency, and I had just moved back to Texas, it all came together.
No one knows how life is going to turn out. Sometimes you’re up, sometimes you’re down. So, instead of trying to chase down something that doesn’t exist and seemingly only serves to drive people crazy – like work/life balance – embrace the mess and accept the uncertainty. Your house will be a wreck, you will miss your kid’s soccer game, you will blow it at work.
It’s in the small, everyday efforts and messy moments of life that you are building up to something greater. You just don’t know it yet.
Without a defined marketing strategy, a company runs the risk of chasing marketing tactics that might not work. It’s tempting to chase every trend or try to do #allthethings. But it’s far better to focus on executing a few things right than to try to do everything and accomplishing nothing.
Take a step back and give some serious thought towards your marketing strategy.
Strategy First
The terms strategy and tactics are frequently used interchangeably but they are not the same thing. A company’s strategy will define the marketing tactics they should use, not the other way around.
At the core of every marketing strategy are five things: goals, a value proposition, target audience, competition and your marketing messages.
Goals Choose goals that are SMART, or Specific, Measurable, Attainable, Relevant and Timely. Having SMART goals keeps you and your team accountable.
Here are some examples of SMART goals:
Grow e-newsletter list to 50,000 subscribers by the end of the year.
Increase website traffic by 50% with SEO and content efforts.
Convert and capture at least 1,000 leads over the next three months.
Value Proposition What value does your product or service bring to your customers? How is your company different from your competitors?
Target Markets “Everyone” is not a target. Think about the annual income of your target customer, where they hang out online, age or stage of life, what industries they work in, education level, and their motivations for buying your product.
For B2B customers, this may look slightly different. What is the annual revenue of your target client? Who makes the purchasing decisions for the product or service that you sell?
Competition Identify and know the competition. Run a competitive analysis and/or create a competitive profile matrix. Know what your company is doing that is both different and better than the competition. Define your competitive advantage.
Marketing Messages Your marketing messages should be tailored to all your target markets. A message directed at a CTO of a Fortune 500 company will look different than a message for the CMO of a tech startup. Adjust your messaging accordingly.
Tactics Second
Now we get to play in my sandbox, marketing tactics. Here are a few tactics to consider:
Social Media I’m surprised by how many businesses are still wary of using social media to promote their organizations. If you don’t think that your target customer is on social media, check out these stats from the Pew Research Center:
69% of U.S. adults use Facebook. And its not just for kids anymore – among Americans 65 and older, almost half use Facebook.
73% of U.S. adults use YouTube. YouTube is the second largest search engine in the world behind Google.
A quarter of U.S. adults use LinkedIn. The growing network is a great place for B2B marketing leads, growing thought leadership, and finding your next employee.
So, basically, if your ideal customer or employee is breathing, it’s time to pick a social media channel or two and start getting social.
Influencers If you can’t build a huge audience, then buy it: this is the thinking behind influencer marketing. But, the right influencer for your company doesn’t have to necessarily have the biggest following to be effective.
Influencer marketing isn’t just for lifestyle products like makeup or the latest diet fad. Check out how this welding products company created their own influencer program.
Video More than 50% of consumers want to see videos from brands – more than any other type of content. There are many different types of videos a company could create: demo videos, expert interviews, explainer videos, and list goes on.
It’s easy to get caught up in the day-to-day demands of your company. Most entrepreneurs are too busy working “in” their business to work “on” their business. But, don’t you think its time to work on your business?
