We see it all the time. Businesses who bring us in and ask us to give them a marketing quick fix – a slight website facelift, some basic social media training, a piece of collateral – and think that it’s enough. And friends, I’m here to tell you, it’s not enough.
Although we are happy to collaborate with well-positioned partners on specific marketing initiatives, a marketing quick fix in lieu of a full marketing investment is ill advised. Spending time and dollars on a marketing band-aid is often a waste, when you haven’t done the work to flush out your brand or your audience.
There is no marketing quick fix. Good marketing is thoughtful, mindful, and multi-layered.
Good Marketing Begins With Branding
Everything begins and ends with the brand. Taking the time to identify your brand’s specific positioning and personality is essential. Your business must live and breathe your brand – without it you are dead in the water.
Know How You Fit in Your Market
Identifying your market and where you fit within the landscape is key. Knowing your competitors and their strengths enables you to differentiate yourself in your space.
Get to Know Your Audience
Understanding what motivates your audience is at the heart of any successful marketing program. Identifying your audience allows you to determine how and where to reach them.
Fine Tune Your Messaging
You’ve done all your homework, now you must use that knowledge to develop messaging that befits your brand, positions you well in your market, and resonates with your audience. Put that message front and center.
Track Your Results
A good marketing program should be monitored along the way to ensure you are getting the results you anticipated. If not, make mid-stream adjustments.
There are no quick fixes, friends. Marketing is important, and it’s a process. Do the work, and you will reap the rewards! If you’re not sure where to start, we can help!