Each year, news producers, reporters, and journalists — including bloggers and podcasters — actively seek pitch stories to engage their audiences as they pursue new goals in various areas, such as health and fitness, business growth, financial success, and parenting. Producers receive numerous pitches that utilize the New Year’s resolution theme.
Celebrities often appear on national morning shows and various news formats, and the producers who book guests for these in-studio interviews typically see the arrangement as a “quid pro quo.” They provide guests with five to ten minutes of valuable airtime in exchange for engaging content — entertaining stories or insightful information that can benefit viewers in their personal or professional lives. This principle applies to many platforms, including radio shows, magazines, online information sites, podcasts and more.
Helpful Tips to Enhance Your Pitch:
- Relate to Common Goals: Connect your story to the universal desire for self-improvement that comes with the New Year. Highlight how your idea addresses popular health, career, or relationship resolutions.
- Create Engaging Characters: Develop relatable characters striving to achieve their New Year’s resolutions. This helps the audience connect emotionally with the story.
- Incorporate Timely Elements: Mention how your story aligns with the start of the year, making it relevant and timely. Discuss why this angle is engaging at this moment.
- Present a Unique Twist: Offer a fresh perspective on traditional resolutions. Consider how your story can challenge or expand upon typical narratives associated with this theme.
- Emphasize Change and Growth: Focus on character development and transformations throughout the story. Illustrate how resolutions can lead to unexpected outcomes.
Resolve to Up Your Game This Year
Demonstrating your expertise in helping people stick to their New Year’s resolutions is an excellent way to build a connection with a larger, appreciative audience. In the process, you might also attract new customers or clients!