Dear business owners and leaders we feel you — it’s almost the end of the year. You might feel like you are running out of runway to do all the things before 2024 closes. But don’t panic! Here are a few pointers to help you prioritize and set your business up for success next year.
Marketing Planning at the End of the Year
Need a short list of what to do to start your next year in marketing off right? From a marketing perspective, check these off the list:
- First, set your marketing goals.
- Then, define strategies to align with those goals.
- Next, define or redefine your target client or customer. Remember, you are probably not your target audience, and your business cannot be all things to all people. Focus is key.
- Make sure content strategy for January is defined. Outline your content calendar to get a jump on organizing and posting when the holidays end and work begins again.
- For social media and blogging, develop your copy and create the visuals for your posts now, and get them queued up and ready to go January 1.
- Email marketing for January means developing your content now, and the creative that is aligned with the content so you’re ahead of the calendar and know what to focus on for January content.
- Overall, other marketing initiatives are worth considering. What worked this year and what other new ideas do you have for 2025? Think about where you need to be marketing-wise in the coming year.
- Set your marketing budget. Initiatives you have planned for 2025 will be determined by this. Remember, don’t waste anyone’s time on the next big idea or initiative if you are not willing to invest what it takes to accomplish that idea. Budget for your marketing as accurately as you can now.
Rev Up for Beginning-of-the-Year Business at the End of the Year
From a business perspective, have you done these things? Getting your business ready for 2025 involves your whole team. First, get them onboard with your business plan and then show them how it relates to them with these three tips:
- Share your Q1 priorities for the business and calendar them with your team.
- Set a team kickoff meeting in Q1 to set the tone for the new year.
- Focus on strengthening company culture with this kick off meeting and other types of team touchpoints, activities and communications.
Now Look Forward to A Great New Year of Success
The new year will be bright. Strap in and get things done. But you can do it. The Front Porch Marketing team is here to help. Let us make 2025 the best year yet for your brand and business.