Welcome Debbie, or shall we say “Rock Climber”!
It’s time to welcome a new team member to the Porch. We love adding members (and their fun rock-based titles) to our team, and we’re so excited to introduce you to Debbie Stern. You can read her deets on our team page, and we’ve asked her a few questions so you can get to know her better. And then you can send her a big “howdy!”
What is the biggest misconception about marketing today?
People often say they don’t have the time or the money to do any marketing. This naivete is typically due to a lack of facts, education, and information that impedes growth. First, there are countless professionals available to assist small businesses with maximizing their resources most effectively. The right agency or team can develop a strategy to meet your needs on a limited budget. Even some smaller, inexpensive initiatives (such as online promotions, press releases, email marketing, and social media campaigns) can be implemented without spending a fortune and still demonstrate a successful ROI.
What advice would you give to younger Debbie Stern?
Sometimes taking risks and making mistakes is the best way to learn.
What is one of the biggest lessons you’ve learned in your career?
There is value in networking, building, and maintaining relationships. It’s not what you know, it’s who you know that makes the difference.
What does good marketing look like?
Good marketing engages or educates your target audience in some manner. If you can also demonstrate a ROI, then it’s even better.
If you could be anywhere in the world right now, where would it be?
Sipping a glass of wine in a piazza in Florence, Italy
If you could go to dinner with one person living or dead, who would it be?
My teenage son, whom I never see at dinner, or anywhere else, for that matter.
If you could describe Debbie Stern in three words, what would they be?
Persistent. Resourceful. Thoughtful.
What is your favorite thing about Front Porch Marketing?
The commitment, dedication, and shared expertise.
Tell me about a major milestone in your life?
A major milestone is occurring right now. My 17-year-old son is applying to colleges while I am transitioning my parents from their lifelong home in Houston, to Dallas. A lot of change at one time.
In what ways do you see the team at Front Porch Marketing have aligned values?
We are all devoted to moving the needle for our clients, whatever it takes. We enjoy the process of research and discovery and developing the most creative, competent, and cost-effective solutions for our clients.
How would you describe the culture at Front Porch Marketing?
Collaborative. Flexible. Authentic.
From your perspective, how does Front Porch Marketing differentiate itself from other marketing companies?
Projects are assigned to the right person for the right job. Front Porch Marketing plays to the expertise and strengths of our team, ensuring that each person is the best match for the assignment. This allows each team member to contribute most effectively to powerful branding by making connections, informing, educating and generating engagement.
What is a fun fact about you?
I am addicted to a plethora of TV shows and was once a contestant on Wheel of Fortune for College Week.