Branding Rocks!
Duh! Of course we are going to say that. It’s what we do. It’s what we are passionate about! So you have your logo. Sweet! You have a vision. Fantastic! You have beautiful photography. Terrific! But do you have a brand? Not quite.
At the core of every marketer is a storyteller. We love to tell stories about:
- products
- places
- experiences
- … well we don’t really need a list – we just like to tell stories!
Digital media has opened up the communication lines for marketers. In the ‘old days’ (as my children say) you had a story to tell about your company, product, place or experience but you had to pay mightily for that story to be shared. Now there are several public forums that you can utilize to tell your story, which is a MARKETING DREAM.
So what does this have to do with your brand? Your brand is your story and vice versa. Why is it important to have a BRAND strategy in addition to your marketing plan? Here’s 8 reasons (we could give you 80, but we will save some for porch conversations):
#1 Your story makes you uniquely you! No one else is the same, which DIFFERENTIATES you from your competition.
#2 Consistent branding translates into RECOGNITION.
#3 Your brand is a PROMISE to your customers, your team and to the marketplace.
#4 Brands create an EMOTIONAL CONNECTION with your customer.
#5 Branding creates TRUST with all audiences.
#6 An established brand provides BUSINESS VALUE.
#7 A compelling background, history or brand strategy will MOTIVATE your staff and provide DIRECTION.
#8 Branding can FOCUS and guide your marketing efforts, saving time and money.
Sounds pretty good, eh? So what are you waiting for? It’s time to start rockin’ YOUR brand strategy!